Published: 2023-12-29

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Research Articles

STRATEGIES FOR ENHANCING TRANSFORMATIONAL LEADERSHIP IN THE DIGITAL AGE OF FUJIAN UNIVERSITY OF TECHNOLOGY IN FUJIAN PROVINCE PEOPLE'S REPUBLIC OF CHINA

Gang Reangerng, Buranajit Kawsrimol, Niran Suteeniran, Pachara Dechome, Jittawisut Wimuttipanya

1-8

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GUIDELINES FOR ENHANCING THE QUALITY OF EDUCATION IN HUMAN RESOURCES OF YUYING VOCATIONAL COLLEGEIN ZHEJIANG PROVINCE PEOPLE'S REPUBLIC OF CHINA

Wang Ming, Nonatee Dulayataweesit, Niran Suteeniran, Sarayut Setkajorn, Jittawisut Wimuttipanya

9-15

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FACTORS AFFECTING ENTREPRENEURS DECISION ON USE SHIPPING AGENT IN SAMUT PRAKAN PROVINCE

Thanyarat Saengpray, Chinnaso Visitnitikitja

37-46

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MARKETING MIX FACTORS AFFECTING CONSUMPTION BEHAVIOR OF TAIWANESE MILK TEA DRINK

Kamolchanok Ngamcharoen , Watchara Yeesoontes

47-59

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THE RELATIONSHIP BETWEEN MARKETING COMMUNICATION AWARENESS AND LOYALTY TO CALADIUM STORES THROUGH THE ONLINE SOCIAL CHANNEL FACEBOOK

Jutharat Phupattanasilp , Chinnaso Visitnitikitja

60-69

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DEVELOPMENT OF CAESALPINIA SAPPAN L. VARIETIES BY SEEDING TO PRESERVE THE VALUE OF THAI HERBS

Sarawut Thapchuaikhwa, Chanapa Wailapee, Kritsada Srihomtree, Yingyong Taoprasert

70-80

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MARKETING MIX FACTORS AFFECTING PARENTS DECIDE TO SEND THEIR CHILDREN TO INTERNATIONAL SCHOOL IN CHONBURI PROVINCE

Waraporn Plangwan , Chinnaso Visitnitikitja

91-100

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ORGANIZATIONAL MANAGEMENT AFFECTS PERCEIVED CAREER SUCCESS OF GOVERNMENT SAVINGS BANK EMPLOYEES, BRANCH AFFAIRS DEPARTMENT, REGION 14

Wanwisa Wichenplaiy, Nawaporn Rattanaburi

101-108

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THE SAFE SCHOOL POLICIES THAT AFFECT THE DEVEIOPMENT OF A WHITE SCHOOL UNDER THE OFFICE OF SA KAEO PRIMARY EDUCATIONAL SERVECE AREA DISTRICT 1

Marut Ritcham, Theerangkoon Warabamrungkul, Reongwit Nilkote

109-119

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VISIONARY LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING MORALITY AND TRANSPARENCY IN SCHOOL OPERATIONS UNDER CHANTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Maneerat Chantra, Reongwit Nilkote, Waiwoot Boonloy

120-129

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STRATEGIES FOR TRANSLATING CULTURAL WORDS FROM THAI TO ENGLISH: A CASE STUDY OF “KAEW THE PLAYFUL”

Pornchai Pornwiriyakit, Yingyot Jitjak, Sunit Phonpakdee

130-140

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PRODUCT PLACEMENT ADVERTISING ON THAI AND JAPANESE YOUTUBE: THE BALANCE BETWEEN SELLING PRODUCTS AND PROVIDING INFORMATION, SOCIAL AND ENVIRONMENTAL RESPONSIBILITY

Worawan Ongkrutraksa

151-162

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THE COMPETENCY OF SCHOOL ADMINISTRATORS IN THE DIGITAL AGE EFFECTING THE ACADEMIC AFFAIRS ADMINISTRATION IN PRIMARY SCHOOL UNDER SAKAEO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Chatchadaporn Wanngoen, Waiwoot Boonloy, Reongwit Nilkote

163-172

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MARKETING MANAGEMENT STRATEGY OF THE BOONTAWEE RICE CRACKER AGRICULTURAL PROCESSING COMMUNITY ENTERPRISE, BAN THUNG MAN NUEA, BAN PAO SUBDISTRICT, MUEANG DISTRICT, LAMPANG PROVINVE

Phimphorn Theppinta

173-184

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ILLEGALITY OF INVESTMENTS AS A HOST - STATE ’S DEFENCE IN INVESTOR - STATE ARBITRATION

Tonsakunwong Phetchakun

185-196

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GUIDELINES FOR PRESERVING LOCAL WISDOM IN MAKING HAND - CRAFTED LANTERNS CASE STUDY: BAN SAN KLANG, BO HAEO SUBDISTRICT, MUEANG DISTRICT, LAMPANG PROVINCE

Jintana Junruan , Suwit Namboonruang

209-219

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FACTORS AFFECTING THE EFFECTIVENESS OF WORK DEPARTMENT HEADS OF CAPRIC (THAILAND) CO., LTD.

Wanida Masa-aa , Chinnaso Visitnitikija

220-227

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HUMAN RESOURCE MANAGEMENT THAT AFFECTS WORK EFFICIENCY OF PERSONNEL OF CAPRIC THAILAND CO., LTD

Warunya Kunpee, Chinnaso Visitnitikija

228-236

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MARKETING MIX FACTORS THAT AFFECT THE DECISION TO PURCHASE SKIN CARE PRODUCTS AMONG WORKING AGE GROUPS IN BANGKOK

Mananya Inchamnan, Watchara Yeesoontes

237-246

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THE RELATIONSHIP BETWEEN SCHOOL ADMINISTRATIONS USING SYSTEM THEORY AND THE STUDENT CARE SYSTEM IN SCHOOLS UNDER CHANTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Kanchana Khiawwan, Theerangkoon Warabamrungkul, Waiwoot Boonloy

247-258

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FACTORS ASSOCIATION TO BURNOUT SYNDROME IN COVID - 19 OF NURSE KOH SAMUI HOSPITAL

Jiraporn Limnitsorakool

259-270

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MISFORTONE FLOATING TRADTION: GUIDELINES FOR CULTURAL TOURISM PROMOTION IN TAKIYA SUBDISTRICT, RANOT DISTRICT, SONGKHLA PROVINCE

Suda Rueangsri, Suthira Chaiyaraksa, Teerawat Changsan

271-280

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GUIDELINES FOR CREATING A CREATIVE DESIGN PROCESS TO ENHANCE SUSTAINABLE ATTITUDES

Manussain Khumvijairat, Khajornsak Nakpan

293-303

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THE EFFECTS OF POTENTIAL DEVELOPMENT ON KNOWLEDGE AND COUNSELLING SKILLS ON SMOKING CESSATION TRAINING PROGRAM AMONG NURSING STUDENT LEADERS CHIANG RAI COLLEGE

Natakorn I-Tuporn, Orruethai Thanakumma, Sawitri Jeeraya, Songwut Sungbun

314-322

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AN EVALUATION OF SOCIAL MEDIA USE BEHAVIORS AND SOCIAL MEDIA LITERACY OF PRIMARY SCHOOL STUDENTS

Juijai Posritong, Nalinee Na Nakorn, Sungworn Ngudgratoke

323-335

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Academic Article

LISTENING TO VOICES OF CUSTOMERS FOR INTERNAL QUALITY ASSURANCE DEVELOPMENT IN FUTURE BASIC EDUCATION: PRINCIPLES, CONCEPTS, AND PRACTICES

Visut Bocskull, Ekkarin Sungtong

16-24

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THE VIOLENT BEHAVIOR IN FAMILY THE AGE OF SOCIETY, BOWING

Phrasamu Thanapat Dhanabhaddo (Tipwong), Phrakru Wutthisakorntham (Sakorn Sakaro), Pairat Chimhad

25-36

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SOMDEJ KRU: THE DYNAMIC OF SIAMESE ART TEACHER TRADITION

Prayut Sirikul , Supavee Sirinnakaraporn

81-90

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COMMUNITY - BASED BUDDHIST LEARNING SPACES IN URBAN AREAES: CONTEXT OF KWAN - RIAM FLOATING MARKET, BANKOK

Phramaha Worawut Phupha

141-150

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DEVELOPING LIFE AND CAREER SKILLS FOR STUDENTS IN THE 21ST CENTURY

Narit Jeungsamarn

197-208

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PERSONNEL DEVELOPMENT MODEL OF SAVINGS COOPERATIVE

Thanee Khoboon

281-292

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BIOLOGICAL EFFECTS OF BETA GLUCAN EXTRACTED AND MEDICAL USE

Palida Chamnanmoh

304-313

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