Published: 2024-02-28

T - POP: A STRATEGY FOR COMMUNICATING THAI MUSIC TO BECOME SOFT POWER

Worakan Pochan, Bhanond Kumsubha, Saranthorn Sasithanakornkaew

76-85

FACTORS INFLUENCING THE ACCEPTANCE AND CONTINUOUS USE BEHAVIOR OF CHATGPT ARTIFICIAL INTELLIGENCE

Wannida Kongernkrang, Saranthorn Sasithanakornkaew, Bhanond Kumsubha

120-129

INFLUENCE OF PACKAGING ELEMENTS ON BRAND IMAGE AND THE BUYING DECISION TO PURCHASE JAPAN BRAND DESSERT PRODUCTS

Khwannatee Chokluechai, Saranthorn Sasithanakornkaew, Warapan Apisuphachok

204-213

GUIDELINE TO SOLVE TEACHER’S ACADEMIC PROCRATINATION OF PUBLIC UNIVERSITIES IN YUNNAN

Yang Yuanni, Niran Suteeniran, Pachara Dejhome, Buranajit Kaewsrimon, Jittawisut Wimuttipanya

235-241

GUIDELINES TO PROMOTE RESOURCE SHARING MANAGEMENT IN UNIVERSITIES IN THE DATA ERA

Tang Junqing, Niran Suteeniran, Pachara Dejhome, Buranajit Kaewsrimon, Jittawisut Wimuttipanya

253-259

THE DEVELOPMENT OF ETHICAL LEADERSHIP INDICATORS FOR PERSONNEL IN MAHAMAKUT BUDDHIST UNIVERSITY

Jittra Aunjanam, Tippamas Sawetvorrachot, Boonsong Thong-Eaing

269-279

FACTORS INFLUENCING THE ACCEPTANCE AND BEHAVIOR OF USING CREATIVE MEDIA APPLICATIONS

Nopparat Jintavon, Saranthorn Sasithanakornkaew, Bhanond Kumsubha

280-288