GUIDELINES FOR CREATING A CREATIVE DESIGN PROCESS TO ENHANCE SUSTAINABLE ATTITUDES

Abstract

This research aims to 1) Study and enhance the sustainable attitude model of natural resources and environment. 2) To find guidelines for creating a creative design process to enhance sustainable attitudes. This research is a research & development, collecting knowledge and meaning of attitudes in many dimensions, study theory of intellectual development and case analysis of art and design process of environmental conservation, focusing on applying the theory of intellectual development and developing of creating a creative design process to link with awareness experience in of natural resources and the environment conservation and sustainability. The designer can apply guidelines for creating a creative design process to enhance sustainable attitudes for creative work and link with a person's perceptual experience. The result found that 1) The design process to enhance sustainable attitudes toward natural resources and the environment is 1.1) Creating sensory perception to changing attitudes. 1.2) Creating a reaction experience between users and the environment to convince them to understand the essentials of natural resources and the environment. 2) The guidelines for creating a creative design process to enhance sustainable attitudes are that the designer can communicate by designing visual elements that express allegorical symbols with precise shapes or universal shapes to convey ideas and suggestions. It should develop guidelines for enhancing awareness that is easily accessible, create knowledge and understanding and awareness of the importance of sustainability, which is a part of driving thoughts and attitudes that lead to learning, and anticipate cooperation in adjusting behavior and lifestyles for widespread sustainability.