Published: 2024-03-31

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Research Articles

NEEDS ASSESSMENT OF THE DEVELOPING LEARNING INNOVATION SKILLS OF ADMINISTRATOR IN BUDDHACHINNARAJ CONSORTIUM UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE PHITSANULOK UTTARADIT

Kanda Kanchim, Nikom NakAi

11-21

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VIEWERS PERCEPTIONS OF POLITICAL IDEOLOGY IN THE FILM THE HUNGER GAMES

Chonthicha Krittayajanlong, Kajohn Fyeted, Warapan Apisuphachok

22-32

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CONFLICT MANAGEMENT OF SCHOOL ADMINISTRATORS UNDER SUKHOTHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Mongkhon Makjeen, Nikom NakAi

33-44

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EVALUATION OF SCHOOL - BASED CURRICULUM ON THAI LANGUAGE SUBJECT AREA OF WATWANGHONG SCHOOL, LANSAKA, NAKHON SI THAMMARAT, BY USING CIPPIEST MODEL

Pitchanan Tawaburee, Parussaya Kiatkheeree, Sirisawas Thongkanluang

45-55

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THE EXPOSURE OF CONTENT COMPONENTS’ FOOD TRAVEL YOUTUBERS THAT AFFECT YOUTUBE CHANNEL VIEWERS’ DECISION TO PARTICIPATE IN CULTURAL FOOD TOURISM

Thanutchaporn Puangtong, Kajohn Fyeted, Warapan Apisuphachok

56-64

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THE NARRATIVE STRATEGY AND INSPIRATION FROM CHARACTER CONTENT UNDER THE CONCEPT OF BABY SCHEMA ON FACEBOOK

Chayanis Kaewprasert, Bhanond Kumsubha, Saranthorn Sasithanakornkaew

87-95

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USING THE SKILLS OF MODERN SCHOOL ADMINISTRATORS FOR PRIVATE SCHOOL MANAGEMENT IN THE 21ST CENTURY UNDER THE OFFICE OF EDUCATION NAKHON RATCHASIMA PROVINCE

Donlawat Wannalad, Teerapon Kongnawang

96-104

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HUMAN RESOURCE MANAGEMENT AFFECTS OPERATIONAL EFFICIENCY OF EMPLOYEES OF SINGBURI PROVINCIAL ADMINISTRATIVE ORGANIZATION PROVINCE

Nuttawat Siripornwut, Jiraporn Sukkarom, Taret Tanasomboon, Kamrob Siyawanich

105-116

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NARRATIVE STRATEGIES FOR REVIEW BRAND NAME BAGS ON PLATFORM TIKTOK

Chanita Sukwitchai, Bhanond Kumsubha, Kajohn Fyeted

117-127

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INNOVATIVE LEADERSHIP OF SCHOOL ADMINISTRATORS FOR THE EFFECTIVENESS OF PRIVATE SCHOOL UNDER THE NAKHON RATCHASIMA PROVINCIAL EDUCATION OFFICE

Pimphakan Sommee, Teerapon Kongnawang

128-139

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INFLUENCES OF ONLINE REVIEWS AND ATTITUDE TOWARD PURCHASE INTENTION OF SECOND - HAND BRAND NAME PRODUCTS AMONG FIRST JOBBERS

Ponlapat Paethanom, Natchuda Wijitjammaree

151-158

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SUSTAINABLE COMMUNITY WELL - BEING DEVELOPMENT THROUGH CONTEXT - BASED APPLICATION : A CASE STUDY OF BAN HUAI NUMNUAK, SUAN PHUENG DISTRICT, RATCHABURI PROVINCE

Nipawan Charoenlak, Narisara Krudnak, Reongwit Nilkote

170-180

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EXPOSURE TO ONLINE MEDIA, ATTITUDES, SUBJECTIVE NORM AND INTENTION TO USE BEAUTY PROCEDURES SERVICES AMONG THE BEAUTY BEASTS GROUP

Patarawarin Or-aisoon, Natchuda Wijitjammaree

181-191

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EFFECTS OF HEALTH EDUCATION ON CATARACT SURGERY PATIENTS AT KOH SAMUI HOSPITAL

Pakathip Chokkhanaphitak

192-203

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CONDITIONS AND PROBLEMS IN ORGANIZING TEACHER PROFESSIONAL TRAINING AT THAI BUDDHIST UNIVERSITIES

Phra Teerawat Oanteng, Arunee Hongsiriwat

204-214

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ADOPTION OF AUGMENTED REALITY TECHNOLOGY AND COSMETICS PURCHASE BEHAVIOR AMONG FEMALE CONSUMERS

Lapatrada Phuengphung, Natchuda Wijitjammaree

215-226

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A STUDY AND ANALYSIS OF THE PROMOTION OF A GROWTH MINDSET IN EDUCATIONAL INSTITUTION ADMINITRATION: A CASE STUDY OF THE THUNGKHANAN WITTAYA SCHOOL, SOI DAODISTRICT, CHANTHABURI PROVINCE

Rawiwan Sittisuwan, Reongwit Nilkote, Waiwoot Boonloy

227-236

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EFFECTIVENESS OF CARE MODEL FOR STROKE PATIENTS AT HOME, KOH SAMUI HOSPITAL

Narumon Apivatanagul

237-246

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A STORYTELLING OF ENVIRONMENTAL BRAND OF RUBBER KILLER BRAND

Punnapaporn Sukbang, Bhanond Kumsubha, Saranthorn Sasithanakornkaew

247-255

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GUIDELINES FOR IMPROVING THE INFORMATIZATION LEADERSHIP OF THE PUBLIC UNIVERSITY ADMINISTRATORS OF GUANGXI PROVINCE IN CHINA

Ning Yanzhen, Pinyapat Plagatong, NIran Suteeniran, Pachara Dejhome, Jittawisut Wimuttipanya

256-263

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CONSUMERS’S AWARENESS OF MARKETING STRATEGY INFLUENCING ACCEPTANCE BEHAVIORS OF CONSUMERS OF GAMES IN THAILAND

Kesinee Sastravaha

264-271

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DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING LEARNING MANAGEMENT OF TEACHERS IN MUEANG PHATTHALUNG CONSORTIUM UNDER PHATTHALUNG SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Haruethai Kakaew, Somying Jantharuthai

272-282

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ONLINE ADVERTISING MEDIA EXPOSURE ATTITUDE TOWARDS BRAND AMBASSADOR AND BRAND IMAGE THAT INFLUENCES THE INTENTION TO PURCHASE CELINE BRAND PRODUCTS

Punnapha Chumpetch, Saranthorn Sasithanakornkaew, Warapan Apisuphachok

283-291

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Academic Article

MOOCs: A NEW OPPORTUNITY FOR EDUCATION IN THE ERA OF CHANGE

Apichat Rodniyom

1-10

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USING BUDDHIST INNOVATIONS TO SOLVE POLITICAL AND ADMINISTRATIVE PROBLEMS

Phrakrusangkhakit Phisan Kanthasilo, Phrakrusamu Suphachi Suphathammo, Jirawat Malithong, Phrakrubowon Chaiwat Maytheko

65-77

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BUILDING DIGITAL POTENTIAL IN MANAGING GOVERNMENT ORGANIZATION IN RESPONSE TO TECHNOLOGICAL CHANGE

Chestapat Promchana, Voradej Chandarasorn, Pensri Chirinang, Whiphat Mankan

78-86

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PROFESSIONAL NURSES AT SUBDISTRICT HEALTH PROMOTING HOSPITALS : MOTIVATION REMAINS ON THE JOB

Wasana Boonyamanee, Wongchayapote Promsila, Prapaporn Muangkaew, Hatairat Kratainoi, Chompoo Boonthai

140-150

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“SAWANG MODEL” MANAGEMENT MODEL WITH “PDCA” QUALITY CYCLE TO BECOME AN OBEC MORAL SCHOOL : LESSONS LEARNED FROM WAT SAWANG AROM SCHOOL PHRA NAKHON SRI AYUTTHAYA PRIMARY EDUCATIONAL SERVICE OFFICE, AREA 1

Wariyaphat Woraphatsorakul

159-169

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