DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING LEARNING MANAGEMENT OF TEACHERS IN MUEANG PHATTHALUNG CONSORTIUM UNDER PHATTHALUNG SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Abstract

This research investigates the digital leadership of school administrators in Mueang Phatthalung, focusing on its impact on teachers’ learning management. The study also examines the overall learning management practices of teachers in the same context. The research employed a survey design, with a population of 396 teachers from the Mueang Phatthalung Consortium under the Phatthalung Secondary Educational Service Area Office. A stratified random sampling technique yielded a sample of 196 teachers. The research procedure involved four steps: 1) reviewing relevant literature and existing research, 2) developing research tools, 3) collecting data using 5-point rating scale questionnaires, and 4) analyzing the data. Statistical methods such as frequency, percentage, mean, standard deviation, Pearson correlation coefficient, and stepwise multiple regression analysis were utilized for data analysis. The findings indicate that digital leadership among school administrators in Mueang Phatthalung is at a high level. Additionally, the overall learning management practices of teachers in the same context are rated as the highest. Furthermore, the study identifies three aspects of digital leadership Data - Driven, Digital Citizenship, and Professional Practice that significantly impact teachers’ learning management, accounting for 67.8% of the variance at a statistical significance level of 0.01.