THE NARRATIVE STRATEGY AND INSPIRATION FROM CHARACTER CONTENT UNDER THE CONCEPT OF BABY SCHEMA ON FACEBOOK

Abstract

This research aims to study storytelling strategies and cartoon content under the concept of baby schema on Facebook. It is qualitative research using content from kiwtum pages and sibyl pages, 15 content per page. For July - December 2023, data were collected by researching documents related to related concepts and theories. and analyzed the content To study storytelling strategies and inspiration from cartoon character content under the baby schema concept on Facebook. The results of the study show that 1) Storytelling strategies through cartoon content under the concept of baby schema tells a story through images and captions. Including symbols of characters, scenes, illustrations, told through the perspective of the main character who is both a flat character. is cute Leads to the core of positive thinking and make you feel you have a purpose in life and a round character. It has a cute look. But you learn about conflict in life and how to overcome it by letting go. Venting, but no real solution. But it can lead to peace of mind for the recipient. 2) Inspired by the content of cartoon characters under the concept of baby schema on Facebook to the recipient. Stories that the recipient has experienced or events are presented. Through the core ideas, symbols from the images, and the narrative perspectives of the characters. on topics that cause conflict in the recipient's heart, leads to a connection between ideas and inspiration from many factors. create goals in life Be inspired by yourself and receive inspiration from others through the content of cartoon characters.