INFLUENCES OF ONLINE REVIEWS AND ATTITUDE TOWARD PURCHASE INTENTION OF SECOND - HAND BRAND NAME PRODUCTS AMONG FIRST JOBBERS

Abstract

This research is a Quantitative Research aims to study the exposure to online reviews of second-hand brand name products among the First Jobbers. Studying attitudes towards online reviews of second-hand brand name products among First Jobbers. Study attitudes towards second-hand brand name products among First Jobbers. Studying the intention to purchase second-hand brand name products of the First Jobbers. Studying the influence of exposure to online reviews on attitudes towards online reviews among First Jobbers. Studying the influence of exposure to online reviews on attitudes towards second-hand brand name products among First Jobbers. Studying the influence of exposure to online reviews on the intention to purchase secondhand brand name products among First Jobbers. Studying the influence of attitude towards online reviews on attitude towards second-hand brand name products of the First Jobbers. And study the influence of attitude towards second-hand brand name products on the intention to purchase second-hand brand name products of the First Jobbers by using an online questionnaire to collect data from 4 groups that sell second-hand brand name products. Namely “The group that buys and sells 100% authentic Brand name Brand name Thailand”, the group "Genuine second hand brand name shoes", the group “That buys and sells brand name products for teenagers, Playboy Fred Perry Cc-oo Cps Lacoste” and the group “That sells brand name clothes H&M Zara Forever 21 and many other brands”, totaling 400 people. For data analysis, both Descriptive statistics and Inferential statistics were used. In the analysis, the Inferential statistics used to test the hypothesis include Simple Regression Analysis (SRA). The results of the study found that The majority of the sample were female. Occupation is a private company employee. And have an average monthly income of 30,001 – 45,000 baht and the results of the hypothesis testing found that Exposure to online reviews influences attitudes towards online reviews among First Jobbers. Statistically significant at the 0.05 level and exposure to online reviews influences attitude towards second-hand brand name products of the First Jobbers Statistically significant at the 0.05 level Exposure to online reviews influences the intention to purchase second-hand brand name products among the First Jobbers. Statistically significant at the 0.05 level, attitude towards online reviews influences attitude towards second-hand brand name products of the First Jobbers. Statistically significant at the 0.05 level, attitude towards second-hand brand name products influences the intention to purchase second-hand brand name products of the First Jobbers. Statistically significant at the 0.05 level.