Vol. 25 No. 1 (2566): Management Science Review

Journal of Management Science Review
Volumn 25 No. 1
January - April 2023

Published: 04/27/2023

Full Issue

Research Article

THE EXPECTATIONS AND SATISFACTIONS OF CUSTOMERS TOWARDS USING MOBILE BANKING SERVICE

Jantima Chimchang, Paramin Khositkulporn, Kittipong Sophonthummapharn

1-12
- PDF
A Cluster Analysis of Tourist based on Gastronomic Experiences on the Value Perceived in Phetchaburi Province

Nanoln Dangsungwal , Prasopchai Pasunon, Bhutharit Vittayaphattananurak Raksasiri

13-28
- PDF
Dynamics of Income, Expenditure, and Savings of Thai Households During 2011-2019.

Atipan Vansuriya

29-42
- PDF
The Development of the Household Accounting by Means of the Philosophy of Sufficiency Economy in the Women Group at Moo 4 Tha Chang, Wiset Chaichan District, Ang Thong Province

Nednipa Jiamsak, Jutarat Pholuang

43-54
- PDF
The Performance Efficiency During Covid-19 Crisis of Municipal Officials Yannawa District Office Bangkok Metropolitan Administration

Monrudee Wongjan, Orapin Piyasakulkiat, Pakorn Priyakorn, Phrapaladsura Yanatharo

55-66
- PDF
Public Participation in the Promotion and Protection of Intangible Cultural Heritage Chak Phra Tradition at Wat Nang Chee, Phasi Charoen District, Bangkok Bangkok Metropolitan

Kulpatoo Chuprates, Rangson Prasertsri, Orapin Piyasakulkiat, Phrapaladsura Yanatharo

67-80
- PDF
The Synthesis of Research Projects funded by the Research Outreach Program the fiscal year 2009-2014

Jeeramon Hassanet

81-94
- PDF
The Graduate Characteristics of the Bachelor of Accounting Program, Rajapruk University According to the Bachelor's Degree Thailand Qualification Framework that Meet the Needs of Graduate Users

Patamaporn Kumchuen

95-108
- PDF
The Adaptation Guidelines for Prototypes of Community-based Tourism Destinations in Thailand after Tourism Crisis

Aimin Deng, Sanchai Kiatsongchai, Yupin Unkaew

109-124
- PDF
Decision ofFactors Affecting Decision to Work After Retirement of the Independent Organizations Public Officers Labor Force Participation of Public Servants of The Independent Organization After Retirement

Pinyaporn Yodsa-nga, Boontham Racharak, Ubonwan Khonthong

125-136
- PDF
The Relationship between Competitive Advantage and Profitability in The Food and Beverage Industry Listed on The Stock Exchange of Thailand

Prapatsorn Kittimanorom

137-152
- PDF
Homestay management model in a new normal towards responsible tourism

Patcharaporn Jantarakast

153-164
- PDF
Value Added of Hemp Fabric Products Based on Local Culture and Ethnic Tribal of Ban Pa Kha Mai, Khirirat Sub-District, Phop Phra District, Tak Province

Phanthipha Petchboonmee

165-180
- PDF
Characteristics of Successful E-Commerce Entrepreneurs in Thailand under the COVID-19 Situation คุณลักษณะของผู้ประกอบการธุรกิจ E-commerce ที่ประสบความสำเร็จ ในประเทศไทยภายใต้สถานการณ์โควิด-19

Thotsapon Preechasin

181-194
- PDF
A Study of Development and Adaptation Potential that Affects the Operational Competencies of Account Executives in the Amata Nakorn Industrial Estate Group

Pornchanok Hengphiw, Kanokwan Suphanphothong, Thitirat Wongkalasin

195-206
- PDF
Factors Affecting Product Development Towards Digital Marketing

Ajcharawan Sujkird

207-218
- PDF
A Study of Consumer Behavior and Cultural Imitative Behavior through Soft Power in Thai Drama towards the Country's Economic and Social Sustainability-Perspectives of Gen Z Chinese Consumers

Pornthip Tantivisethsak, Pienjai Phothavorn

219-234
- PDF
Guidelines for Developing Tie-dye Occupation Group Competitive Advantages Using a Business Model

Monsicha Anukun

235-246
- PDF
Comparison of corporate income tax amounts for limited partnerships during COVID-19 and after COVID-19 in an audit office in Pathum Thani province

Apichat Karavek

247-258
- PDF
Costs and Returns of Sustainable Tourism Resource Management of Community Enterprises in Phetchaburi Province

Ranchida Beryl, Kanokporn Boontham

259-274
- PDF
The Planning of the Optimum Purchase Volume of Wine Products During the Covid-19 Pandemic Case Study: ABC Commercial Co. Ltd

Chalieo Butvong, Wichida Namphan, Supaporn Panyakit

275-286
- PDF

Academic Article

Startup Business Creation in the 21st Century

Wannipha Chaiyasat

287-298
- PDF
Restaurant Business: Current Situation, Standards, and Achievements

Chutamas Peeraphatchara, Patcharanun Youngworawichian, Jomkhwun Suwannarak

299-314
- PDF

Vol. 25 No. 1 (2566): Management Science Review

Full Issue

Research Article

THE EXPECTATIONS AND SATISFACTIONS OF CUSTOMERS TOWARDS USING MOBILE BANKING SERVICE

A Cluster Analysis of Tourist based on Gastronomic Experiences on the Value Perceived in Phetchaburi Province

Dynamics of Income, Expenditure, and Savings of Thai Households During 2011-2019.

The Development of the Household Accounting by Means of the Philosophy of Sufficiency Economy in the Women Group at Moo 4 Tha Chang, Wiset Chaichan District, Ang Thong Province

The Performance Efficiency During Covid-19 Crisis of Municipal Officials Yannawa District Office Bangkok Metropolitan Administration

Public Participation in the Promotion and Protection of Intangible Cultural Heritage Chak Phra Tradition at Wat Nang Chee, Phasi Charoen District, Bangkok Bangkok Metropolitan

The Synthesis of Research Projects funded by the Research Outreach Program the fiscal year 2009-2014

The Graduate Characteristics of the Bachelor of Accounting Program, Rajapruk University According to the Bachelor's Degree Thailand Qualification Framework that Meet the Needs of Graduate Users

The Adaptation Guidelines for Prototypes of Community-based Tourism Destinations in Thailand after Tourism Crisis

Decision ofFactors Affecting Decision to Work After Retirement of the Independent Organizations Public Officers Labor Force Participation of Public Servants of The Independent Organization After Retirement

The Relationship between Competitive Advantage and Profitability in The Food and Beverage Industry Listed on The Stock Exchange of Thailand

Homestay management model in a new normal towards responsible tourism

Value Added of Hemp Fabric Products Based on Local Culture and Ethnic Tribal of Ban Pa Kha Mai, Khirirat Sub-District, Phop Phra District, Tak Province

A Study of Development and Adaptation Potential that Affects the Operational Competencies of Account Executives in the Amata Nakorn Industrial Estate Group

Factors Affecting Product Development Towards Digital Marketing

A Study of Consumer Behavior and Cultural Imitative Behavior through Soft Power in Thai Drama towards the Country's Economic and Social Sustainability-Perspectives of Gen Z Chinese Consumers

Guidelines for Developing Tie-dye Occupation Group Competitive Advantages Using a Business Model

Comparison of corporate income tax amounts for limited partnerships during COVID-19 and after COVID-19 in an audit office in Pathum Thani province

Costs and Returns of Sustainable Tourism Resource Management of Community Enterprises in Phetchaburi Province

The Planning of the Optimum Purchase Volume of Wine Products During the Covid-19 Pandemic Case Study: ABC Commercial Co. Ltd

Academic Article

Startup Business Creation in the 21st Century

Restaurant Business: Current Situation, Standards, and Achievements

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