Journal of Management Science Review

Pet-friendly Community Tourism: An Untapped Opportunity

2025-06-26T09:52:53+07:00

This academic article aimed to examine the potential for developing pet-friendly community tourism, a novel concept that aligns with the emerging trend of pet humanization, or treating pets as family members. The study primarily focused on dogs, reflecting the growing prevalence of pet ownership among younger generations in Thai society. A conceptual framework, referred to as the “PETS Model,” was proposed, comprising four principal components: (1) P (Prepare): community preparedness in terms of resources, culture, human capital, and management; (2) E (E-Commerce): the integration of digital marketing and online platforms to expand access to pet-owning tourists; (3) T (Technology): the application of technology to enhance service quality, including telehealth for pets, pet care applications, and smart devices; and (4) S (Social Responsibility): the promotion of shared responsibility between communities and tourists to ensure the sustainable preservation of local environments and cultures. The findings suggested that pet-friendly community tourism represented not only an emerging economic opportunity but also a means of strengthening community roles in tourism management through local participation, creative utilization of technology, and alignment with global pet market trends. Ultimately, the proposed model contributed to the creation of new tourism experiences that were accommodating to both humans and pets, while promoting long-term sustainable development.

Generative AI: A Business-Transforming Technology

2025-06-24T21:30:48+07:00

Generative AI (GAI) is a type of artificial intelligence that uses algorithms to learn from datasets and generate new outputs that are similar to, yet distinct from, the original data. These outputs can include text, question–answer responses, images, audio, video, design works, computer programming code, and synthetic data. Generative AI has become a topic of significant interest in the business sector, as it serves as a powerful tool for creators and designers across various industries. Its application in the workplace can enhance productivity and efficiency by saving time and improving workflow. Examples of its use in business include marketing, finance, education, manufacturing, services, artistic and entertainment creation, and content ideation.

This article focused on explaining the meaning, capabilities, and roles of Generative AI in the context of supporting operations within the business sector, enabling the business community to better understand and prepare for the changes currently taking place. Factors influencing the future of Generative AI in the business world include the adoption of key technologies, their impact on business operations, and the assessment of challenges and risks—ultimately guiding businesses toward effective adaptation in the future.

Service Marketing Factors Affecting Consumers’ Purchase Behavior of Health Drinks in Chachoengsao Province

2025-06-23T10:19:31+07:00

This research aimed to (1) study the consumption behaviors and purchasing decisions regarding health beverages among consumers in Chachoengsao Province, and (2) examine the service marketing mix factors influencing these purchasing behaviors. The sample consisted of 407 consumers who had purchased health drinks and resided in 11 districts of Chachoengsao Province, selected through convenience sampling. A questionnaire was employed for data collection. The statistical methods used for data analysis included percentages, frequencies, means, standard deviations, and inferential statistics. The chi-square test was applied to test the hypotheses at the 0.05 significance level.

The findings revealed that most respondents were female (249 persons), aged 20–29 years, held a bachelor’s degree, and earned an income of 15,001–20,000 baht. The service marketing mix factors influencing the purchasing behaviors of health drinks were rated at the highest level across all aspects, namely distribution channels, physical evidence, process, product, price, promotion, and people. Personal factors—including gender, age, educational level, income, and marital status—were found to significantly influence purchasing behaviors in all areas. Furthermore, all seven service marketing mix factors, namely product, price, distribution channel, promotion, process, people, and physical evidence, had a significant effect on the purchasing behaviors of health drink consumers in Chachoengsao Province.

Improving the Efficiency of On-Time Product Delivery to Meet Customer Demand: A Case Study of FFF Co., Ltd.

2025-06-23T10:27:54+07:00

This research aimed to (1) identify the problems and causes of delays in product delivery, (2) improve and develop delivery processes to meet the organization’s target (OTIF greater than 95.00), and (3) build customer confidence and maximize satisfaction. A quantitative research approach was employed, evaluating data from 14 purchase orders totaling 392,600 units, with a combined value of 1,756,620 baht. The average OTIF (On Time in Full) score before improvement was 90 percent, which increased to 97 percent after improvement. Both primary and secondary data were collected. Data analysis tools included Microsoft Excel for statistical analysis, ABC Analysis (Gopalakrishnan & Sundaresan, 1977) for prioritizing products, the Fishbone Diagram for identifying root causes, the PDCA cycle for process improvement, and OTIF metrics to assess delivery performance.

The results indicated a statistically significant increase in OTIF (p < .001), demonstrating that accurate, complete, and timely deliveries are critical for enhancing supply chain efficiency, improving customer satisfaction, and strengthening an organization’s sustainable competitive advantage.

The Design and Development of personal information database system Faculty of Fine and Applied Arts, Thammasat University

2025-06-24T20:18:24+07:00

This research aimed to: 1) study and plan the development of an information database system; 2) design the information database system; and 3) investigate the opinions and satisfaction of users toward the system developed for the personnel of the Faculty of Fine and Applied Arts, Thammasat University. The sample group was purposively selected and consisted of faculty personnel. Data were collected through document analysis, investigation of problems in the current operational system, study of agencies with personnel database systems, and questionnaires distributed to system users. The research instruments included: 1) semi-structured interviews; 2) the prototype information database system; and 3) an opinion and satisfaction evaluation form. Data were analyzed using descriptive statistics, including means, percentages, and standard deviations, as well as content analysis.

The findings revealed that: (1) the key components for designing and developing the database system comprised six main aspects, further divided into 29 sub-components; (2) the effective system development process consisted of five stages: system study, system analysis, system design, system development, and system implementation; and (3) users who participated in the trial reported very high satisfaction across all evaluation aspects (𝑥̄ = 4.82, S.D. = 0.26). Overall user satisfaction was found to be at a high level (𝑥̄ = 4.00, S.D. = 0.64). Regarding individual aspects, high levels of satisfaction were reported in terms of ease of use (𝑥̄ = 4.15, S.D. = 0.67), system accuracy (𝑥̄ = 3.95, S.D. = 0.60), and data security (𝑥̄ = 3.95, S.D. = 0.99). These results demonstrate that the developed system effectively meets user needs and functions with high efficiency.

Relationship between Professional Accounting Skills and Work Success of Digital Era Accountants in Nonthaburi Accounting Firms

2025-06-23T16:46:49+07:00

The objectives of this study were to (1) examine the professional accounting skills of accountants in the digital era, (2) assess their job performance success, and (3) explore the relationship between professional accounting skills and job performance success. The sample consisted of 159 accountants working in accounting firms in Nonthaburi Province, selected through proportionate simple random sampling. Data were collected using a questionnaire, and the statistics employed included frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient.

The results revealed that accountants’ professional accounting skills in the digital era were rated at a high level overall. Specifically, high ratings were found for accounting professional ethics, accounting knowledge and expertise, management skills, and digital technology proficiency. Perceptions of job performance success in accounting firms were also at a high level, particularly in work quality, acceptance, and satisfaction among stakeholders, and operational processes and standards. A positive correlation was found between professional accounting skills and job performance success in the digital era, indicating that accountants’ skills influence their work success, with a correlation coefficient of 0.275.

Integrated Marketing Communication Strategy and Brand Value Affecting Customer Loyalty in The Gamecock Farm Business in the Western Region

2025-06-24T20:40:25+07:00

This research aimed to study: 1) the levels of integrated marketing communication (IMC) strategies, brand equity, and customer loyalty of gamecock farms in the western region of Thailand; 2) integrated marketing communication strategies that influence customer loyalty; and 3) brand equity factors that affect customer loyalty. This quantitative study involved 385 customers who had purchased gamecocks from various farms in the western region, selected through a multistage sampling technique. The research instrument was a questionnaire with a reliability coefficient of 0.99. Data were analyzed using mean, standard deviation, and multiple regression analysis.

The research results were as follows: 1) the overall integrated marketing communication strategies were rated at a high level, with public relations receiving the highest mean score; the overall brand equity was also at a high level, with brand association ranked highest; and customer loyalty was rated at the highest overall level; 2) integrated marketing communication strategies influencing customer loyalty of gamecock farms in the western region include public relations, and personal selling. The predictive efficiency was at 57.10 percent; and 3) brand equity factors influencing customer loyalty included brand awareness and brand association, with a predictive power of 82.60 percent.

Factors Influencing Consumer Behavior and Purchasing Decisions for Ready-to-Eat Frozen Food from 7-Eleven Stores in Mueang District, Chachoengsao Province

2025-06-23T16:50:39+07:00

The objectives of this research were as follows: 1) to study the purchasing behavior and decision-making regarding ready-to-eat frozen food; 2) to examine demographic factors that influence the purchasing behavior of ready-to-eat frozen food, and 3) to analyze the marketing factors associated with the decision to purchase ready-to-eat frozen food. The sample consisted of 400 consumers who purchased ready-to-eat frozen food from 7-Eleven stores in Mueang District, Chachoengsao Province, selected through convenience sampling. Data were collected using questionnaires and analyzed by employing the Chi-square test and correlation analysis at the 0.05 level of significance.

The research findings indicated that most respondents were male, aged between 20 and 39 years, were students, had an average monthly income of 20,001–30,000 baht, were single, and held a bachelor’s degree. Their purchasing behavior toward ready-to-eat frozen food showed that the majority purchased once a week, mainly during dinner, choosing rice-based dishes of the “Easy” brand due to their ease of purchase and convenience. Differences in demographic factors were found to affect purchasing behavior, except for gender and education level, which showed no significant differences in the reasons for purchasing, consistent with Hypothesis 1. Regarding marketing mix factors, product and place had a high level of influence on purchasing behavior, while price and promotion had a moderate level of influence. Overall, decision-making regarding the purchase of ready-to-eat frozen food across all dimensions was at a moderate level. Furthermore, marketing mix factors were found to be significantly associated with the decision to purchase ready-to-eat frozen food, consistent with Hypothesis 2.

Optimizing Office Supply Inventory Management through ABC Classification of Inventory and EOQ Implementation: A Case Study of XYZ Company

2025-06-24T20:46:06+07:00

This research aimed to (1) analyze the grouping of office supplies based on importance using the ABC Classification of Inventory principle, (2) calculate the Economic Order Quantity (EOQ) for office supplies, and (3) compare purchasing costs in the case study of XYZ Company Limited. This was an action research study using 12 months of past procurement data. Data were collected from purchase order reports and analyzed using ABC Classification, EOQ calculations, and the Reorder Point (ROP) formula.

The findings revealed that Group A comprised 4 items with a total value of 559,898.90 THB, accounting for 76.31% of the total inventory value; Group B consisted of 5 items valued at 145,349.87 THB (19.81%); and Group C included 7 items valued at 28,435.25 THB (3.88%). Group A and B items were further analyzed using the EOQ formula and the new Reorder Point (ROP). The results indicated that applying EOQ reduces total inventory management costs by 6,840.79 THB per year, equivalent to 42.94%, while helping to set an appropriate reorder point, thereby minimizing stockouts and overstocking. This research demonstrated that integrating the ABC Classification of Inventory with EOQ enhanced inventory management efficiency, reduced costs, and effectively met user demands.

Guidelines for Enhancing the Capacity of Social Entrepreneurs in Phop Phra District, Tak Province

2025-06-23T20:58:35+07:00

This study aimed to (1) examine the factors influencing the potential of social enterprise entrepreneurs in Phop Phra District, Tak Province; (2) develop a model for social enterprise entrepreneurs in the district; and (3) produce a user manual for applying the developed model. A mixed-methods approach, combining quantitative and qualitative research, was employed. Data were collected through semi-structured interviews with relevant establishments and questionnaires distributed to entrepreneurs. The target population consisted of social enterprise entrepreneurs in Phop Phra District, selected purposively based on their knowledge, expertise, and experience. For the quantitative phase, 400 entrepreneurs were included, while the qualitative data were obtained from five entrepreneurs who had operated their businesses for no fewer than two years.

The research instruments comprised: (1) interview forms, (2) questionnaires, and (3) focus group discussions. Data were analyzed using descriptive statistics, including percentages, means, and standard deviations, together with inferential statistics such as exploratory factor analysis (EFA) and deductive reasoning.

The findings revealed that most respondents were male, under 35 years of age, had educational levels below a bachelor’s degree, possessed less than five years of work experience, had operated their enterprises for fewer than five years, and employed fewer than 50 staff members. Multiple regression analysis using the stepwise method indicated that four independent variables significantly predicted business success at the 0.05 level: entrepreneurial traits (ETP), management (M), service business marketing related to social enterprise (SBC), and knowledge and technology (T). The regression model yielded an adjusted R² of 0.673, confirming strong predictive power. Specifically, an increase in knowledge and technology (T) contributed to a 0.355-unit increase in business success, followed by service business marketing (SBC) with a 0.280-unit increase, entrepreneurial traits (ETP) with a 0.169-unit increase, and management (M) with a 0.118-unit increase. These results demonstrate that knowledge and technology had the greatest influence on the success of social enterprises in Phop Phra District, followed by marketing, entrepreneurial traits, and management, respectively.

Cost-Effectiveness Analysis of Electric Vehicle Trucks for Automotive Parts Transportation A Case Study of an Automotive Parts Manufacturing Company

2025-06-26T09:50:11+07:00

This research aimed to 1) compare the operating costs of 6-wheel electric trucks and diesel trucks used for transporting automotive parts, and 2) analyze the long-term cost-effectiveness and break-even point of electric trucks compared with diesel trucks. The study employed a case study approach, focusing on a logistics company operating within the Amata City Industrial Estate, Rayong Province, Thailand. Data were collected from 42 transportation routes over three years using purposive sampling. Actual operating cost data were analyzed, including monthly vehicle rental, energy costs, and other hidden expenses. Routes were classified into four groups according to usage characteristics, and comparisons between truck types were conducted using three key metrics: average cost per trip, break-even point (BEP), and cumulative monthly operating cost trends.

The results revealed that electric trucks had lower average costs per trip than diesel trucks on high-frequency routes with distances not exceeding 120 kilometers, achieving savings of 129–517 THB per trip (8–28%). For route groups 1–3, electric trucks reached break-even immediately from the start of operation. In contrast, route group 4, characterized by infrequent use, long distances, and a lack of charging infrastructure, showed higher costs for electric trucks (over 1,300 THB per trip) and no break-even within three years. The study recommends deploying EV trucks on high-utilization routes with charging infrastructure. Cost assessments should incorporate BEP and long-term trends to guide investment. Furthermore, leveraging government support or tax incentives, such as carbon credits, can enhance the long-term economic viability of electric coordination in Thailand.

Factors Influencing Tourists' Behavior of Café Hopping Tourism in Pathum Thani Province.

2025-06-24T20:50:34+07:00

This research aimed to 1) examine the influence of different personal factors on the behavior of Café-Hopping tourists in Pathum Thani Province, and 2) investigate the influence of service marketing mix factors on the behavior of coffee tourists in the province. This quantitative study used a convenience sampling method to select 400 tourists who visited coffee shops or cafés in Pathum Thani Province. Data were collected using a questionnaire. Statistical tools employed included frequency distribution, percentage, mean, standard deviation, t-test, and one-way ANOVA.

The results revealed that personal income significantly influenced tourist behavior in terms of café experiences, purposes of visiting cafés, sources of travel information, modes of transportation, travel companions, opportunities to visit cafés, frequency of visits, and expenditure per visit, with statistical significance at the 0.05 level. Service marketing mix factors were also found to significantly influence the behavior of café-hopping tourists in relation to sources of travel information, travel companions, and expenditure per visit. The five significant aspects were product, distribution channel, sales promotion, physical evidence, personnel, and process, all with statistical significance at the 0.05 level.

Marketing Mix Factors Affecting the Decision to Order Food Delivery Service Application of Consumers in Chachoengsao Province

2025-06-24T20:54:59+07:00

This research aims to study: 1) demographic factors affecting online food ordering services of consumers in Chachoengsao Province, and 2) marketing mix factors affecting the decision to use online food ordering services of consumers in Chachoengsao Province. The sample group consisted of 385 consumers who had used online food ordering services in Chachoengsao Province. The sampling method was applied to an unknown population, using the Cochran (1953) formula, with a 95 percent confidence level and an acceptable error of 5 percent. The research instrument was a questionnaire. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, and inferential statistics, including one-way analysis of variance and multiple regression analysis.

The research results found that: 1) Personal factors had a statistically significant effect on the decision to use online food ordering services of consumers in Chachoengsao Province, including age, occupation, monthly income, channels used for service, and average spending per transaction, at a statistical significance level of .05. 2) The 7Ps marketing mix that affected the decision to use online food ordering services found that distribution channels and marketing promotion were the most important factors affecting the decision. Next, physical characteristics and personal characteristics, along with overall marketing mix factors, have a statistically significant positive effect on consumers' decision to use online food ordering services in Chachoengsao Province at a statistical level of .05.

The Causal Relationship of System Quality, Service Quality, and Technology Acceptance in the Adoption of Management and Accounting Software by Community Enterprises in Chanthaburi Province

2025-06-24T21:00:44+07:00

This study aimed to (1) examine the causal relationships between system quality, service quality, and technology acceptance in the use of management and accounting software by community enterprises in Chanthaburi Province, and (2) analyze the paths of influence among these variables. A quantitative approach was employed, using a survey to collect data from 400 members of community enterprises in Chanthaburi Province. The sample was selected through stratified sampling based on district proportions, and data were collected via online questionnaires and email. Hypotheses were tested using structural equation modeling (SEM) with path analysis.

The results revealed that the model demonstrated an excellent fit with the empirical data, with statistical values of c2/df = 1.16, p-value = 0.20, GFI = 0.98, AGFI = 0.96, CFI = 0.99, RMSEA = 0.02, and RMR = 0.01. System quality had a direct positive influence on service quality and technology acceptance. Service quality also had a direct positive effect on technology acceptance. Furthermore, system quality indirectly influenced technology acceptance through service quality. These findings suggested that developing a stable, user-friendly system that effectively meets user needs can enhance service quality and increase the likelihood of technology adoption and sustained usage among community enterprises. Therefore, emphasis should be placed on both developing an efficient platform and providing technical support to ensure the sustainable utilization of technology.

The Impact of Corporate Social Responsibility on Firm Value and Performance of listed companies in the Stock Exchange of Thailand, SETESG Index.

2025-06-24T21:05:54+07:00

This research aims to study the impact of Corporate Social Responsibility on Firm value and Performance of listed companies in the Stock Exchange of Thailand, SETESG index. The sample group is 90 listed companies in the Stock Exchange of Thailand, SETESG index, excluding companies in the financial industry group and companies with incomplete data. The data were collected between 2019 and 2023, totaling 450 firm-years from the annual data report form 56-1 one report. Independent variable: Corporate Social Responsibility measured by 1) list of companies in the ESG 100 criteria,
2) list of companies in the Dow Jones Sustainability Index, dependent variable: Firm value measured by Tobin’s Q, and performance measured by 1) return on total assets, 2) return on equity. The data were analyzed using descriptive statistics and inferential statistics, including correlation analysis and multiple regression analysis.

The results of the study found that Corporate Social Responsibility measured by the list of companies in the Dow Jones Sustainability Index (DJSI) had an positively impact on Firm value (Tobin’s Q). It can be said that being ranked in the DJSI index reflects transparency and sustainable business operations, which are positive signals for the market and investors, resulting in higher corporate value. At the same time, Corporate Social Responsibility, as measured by the list of companies in the ESG100 criteria, has an positively impact on the return on total assets (ROA) and return on equity (ROE), Companies ranked in the ESG100 tend to have higher than average returns on assets and shareholders' equity, reflecting better performance.

Guidelines for Management of the Large Agricultural Land Plot Choke Anan Mango Farmers Group in Sri Nakorn District of Sukhothai Province

2025-06-23T16:55:11+07:00

This study aims to: 1) study the management resources of the large agricultural land plot Choke Anan mango farmers group, 2) study the problems and obstacles in the management of the large agricultural land plot Choke Anan mango farmers group, and 3) propose management approaches for the large agricultural land plot Choke Anan mango farmers group. A mixed-method research method was employed. A mixed-methods research design was employed. Quantitative data were collected through questionnaires from 65 members of the group, while qualitative data were obtained from in-depth interviews with six executive committee members. Statistical methods included frequency, percentage, mean, standard deviation, and content analysis. The findings revealed that 1) the overall management resources of the large agricultural land plot Choke Anan mango farmers group was at the highest level. When considering specific aspects, the highest average values were observed in man, market, machine, and methods. The aspects with high average values are money and materials. 2) Problems and obstacles in managing the group were climate change and natural disasters, which affected the quantity production. 3) The group management guidelines included enhancing the strength and potential of group management to become model farmers. Developing potential by applying new technologies or techniques, enhancing knowledge for farmer groups for adaptation to modern farming methods, promoting the integration and application of knowledge from agricultural philosophers in the community, and managing water and planting areas to cope with weather conditions and natural disasters.

Online Marketing Logistics Management Strategies to Create Value-Added Feed Products Black Soldier Fly in Surin Province.

2025-06-24T21:14:18+07:00

The objectives of this research were: 1) to analyze the online marketing logistics environment of black soldier fly (BSF) animal feed products in Surin Province, and 2) to examine online marketing logistics management strategies for creating added value to BSF animal feed products. The alternative animal feed industry plays a crucial role in promoting sustainable agriculture and the circular economy in Thailand, particularly with products such as BSF, which serve as a high-quality protein source and help utilize organic waste. A mixed-methods approach was applied, comprising quantitative data collected from 105 respondents and qualitative data obtained from in-depth interviews with 8 producers and distributors of BSF animal feed, as well as a focus group discussion with 28 participants.

The findings revealed that the environmental analysis identified strengths in the availability of high-quality raw materials and the readiness for domestic distribution. Weaknesses included high production costs and obsolete packaging, which limited competitiveness in online markets. Opportunities were found in government support and the adoption of technology to enhance production processes, while threats included unstable climate conditions and price competition from low-cost rivals. The study revealed that the overall level of logistics and online marketing strategies was high (x̄ = 3.99). The most significant strategy was transportation (x̄ = 4.20), followed by order processing (x̄ = 4.13), while customer service ranked lowest (x̄ = 3.71). The results suggested that appropriate transportation strategies could strengthen competitiveness in online markets, and that improving customer service and applying technology in inventory management would enhance operational efficiency. In conclusion, the development of logistics and online marketing management strategies for BSF animal feed products in Surin Province should focus on strengthening transportation, improving the efficiency of online ordering systems, and upgrading customer service through technological integration. These factors would add value to the products and enhance competitiveness in the online marketplace.

Development of Digital Media on Social Media Platforms for Creative Community-Based Tourism Promotion: A Case Study of the Community-Based Tourism Enterprise Group in Ban Na Wiang Yai, Si Song Rak Subdistrict, Dan Sai District, Loei Province, Thailand

2025-06-23T17:00:38+07:00

This research aims (1) to develop a prototype of digital media on social media platforms for the creative promotion of community-based tourism by the Community-Based Tourism Enterprise Group in Ban Na Wiang Yai, and (2) to experiment with and evaluate the dissemination of digital media via social media networks for the same purpose. A qualitative research approach was employed, using semi-structured interviews, focus group discussions, participatory workshops, and content analysis. Key informants included seven members of the community enterprise group (the founder, coordinators, and those responsible for group management), five local students with experience in video editing and scriptwriting who were active social media users, ten purposively selected tourists who attended the Phi Ta Khon Festival, two local entrepreneurs with over five years of experience in community-based tourism management, and two experts in tourism marketing.

The findings revealed that the design and development of digital media disseminated through social media platforms—specifically Facebook, TikTok, and YouTube—emphasized storytelling techniques that integrated local culture, art, lifestyle, traditions, beliefs, and rituals. Real-life photo and video documentation from the Phi Ta Khon Festival, characterized by its vibrant colors and unique patterns, served as the main content. The release of three video clips on Facebook and TikTok, and three more on YouTube, led to increased audience reach and engagement. The impact was reflected through users’ emotional reactions, comments expressing interest in attending the festival, and overall participation in the online content.

The Relationship Between Desired Competencies and Supporting Factors in Public Sector Personnel Development in a Provincial Administrative Organization in the Central Region

2025-06-04T20:49:17+07:00

This research aimed to: (1) examine the competencies that government personnel wish to develop, classified by personal characteristics and employment type (civil servant or non-civil servant), and (2) investigate the relationship between these desired competencies and the factors supporting self-development among government personnel. The study population consisted of 217 government personnel from a provincial administrative organization in the central region of Thailand who voluntarily participated. Accidental sampling was employed, and data were collected using a questionnaire with descriptive statistics (mean, standard deviation) and inferential statistics, including the Independent Samples t-test and Pearson’s correlation coefficient.

The results showed two main areas of competencies in need of development: (1) Core competencies related to the digital government policy, with the top three desired courses being: (a) data analysis techniques, (b) personal data protection law for government personnel, and (c) digital security for administrators and operators; and (2) Job-specific competencies, with the top three desired courses being: (a) personal skills development, (b) essential knowledge and skills for specific job functions, and (c) ethics and professional conduct. The top three supporting factors for learning and development were: (1) availability of facilities, (2) health and wellness support, and (3) the overall organizational work environment.

Hypothesis testing indicated no statistically significant difference in desired competencies between civil servants and non-civil servants (t = 0.092, p = .0937). However, a moderate positive correlation was found between desired competencies and supporting factors for learning and development (ρ = 0.571, p < .01), suggesting that increased support for learning is associated with a higher demand for self-development.

Guidelines for Reducing Errors in Raw Material Account Clearance Processes Under the Board of Investment (BOI): A Case Study of a Manufacturing Plant in Chonburi Province

2025-07-04T16:46:23+07:00

This research aimed to identify guidelines for reducing errors in raw material account clearance processes under the Board of Investment (BOI). The study was conducted on a case study of a factory in Chonburi Province that manufactures recreational vehicle components and has been granted BOI (Board of Investment of Thailand) investment privileges. The objective was to analyze the workflow covering raw material procurement under BOI privileges, importation, production, exportation, and final clearance. Data were collected through the review of relevant documents, including export declaration forms, Report-V, and error records from the Raw Material Tracking System (RMTS). The analysis revealed redundancies and non-value-added activities in the workflow. To address these issues, Lean principles and the ECRS approach (Eliminate, Combine, Rearrange, Simplify) were applied to distinguish value-added (VA), non-value-added (NVA), and necessary but non-value-added (NNVA) activities. The improved workflow eliminated unnecessary steps and streamlined processes. A key improvement was specifying BOI privileges directly in purchase orders, which reduced processing time from 120 minutes to 50 minutes—a 58.33% decrease. Consequently, the time spent on non-value-added activities was significantly reduced, while essential system activities became faster and more efficient.