Vol. 28 No. 1 (2569): Management Science Review

Management Science Review
Volume 28 No. 1
January – April 2026

Published: 04/29/2026

Full Issue

Research Article

Study of Consumers' Purchasing Behavior via Online Case Study of Working-Age Group in Thailand

Ritdacha Taboonjai, Kittipop Kanta, Nisakorn Suppalert, Siriporn Srijaikam

1-14
- PDF
Marketing Strategies for Eco-Friendly Construction Material Businesses Based on ESG Concepts

Phattraphan Ruamjit, Patipat Tunming

15-29
- PDF
Enhancing the Efficiency of the Vendor Registration Process Using Lean Principles: A Case Study of a Maintenance and Engineering Service Provider

Phusida Surakarnkukl, Thitima Wonginta

30-44
- PDF
The Relationship between Exhibition Quality, Exhibition Experience, and Visitor Loyalty at The National Book Fair 2025

Paskrich Sutthiwetin, Atchara Srilachai, Wongladda Weerapaiboon, Viroj Jadesadalug, Apinya Ingard

45-59
- PDF
Quality of Working Life of Employees at Flash Coffee (Thailand) Co., Ltd. in Bangkok Metropolitan Area

Unnop Panpuang, Varanit Phuththarojrangsi, Supakorn Tunvaravuttichai

60-71
- PDF
The Influence of Modern Accounting Knowledge and Digital-Age Professional Accounting Skills on the Accounting Performance of Small and Medium-Sized Enterprises in Nakhon Si Thammarat

Arunya Jinachan, Walaiporn Nuansa-ard, Punyathud Kongkeaw

72-86
- PDF
Product Development Strategy for the Kra-chaeng Community Basketry Group Bang Sai District, Phra Nakhon Si Ayutthaya Province

Teerapong Noyboonya

87-101
- PDF
Analysis of factors affecting intention to use PromptBiz system of small and medium enterprises

Waraporn Rattana, Narissara Charoenphandhu

102-114
- PDF
Factors of Internal Controls and Innovation Management of Organizations Affection the Performance Efficiency of Co-operative in Tak Province

Phitchayaphak Kamban, Thatsaporn Srisook

115-129
- PDF
Perception Factors Affecting Japanese Food Consumption Behavior of Consumers in Pathum Thani Province

Ajcharawan Sujkird

130-142
- PDF
Factors Influencing the Intention to Use the ‘Credit Creation, Opportunity Creation’ Loan Service of the Government Savings Bank in Mueang District, Phayao Province.

Piyapat Phaokantha, Pornpimon Kachamas

143-155
- PDF
Acceptance and Consumption Behavior of Eco-friendly Products among Chandrakasem Rajabhat University Students

Oranee Bunmenimit

156-167
- PDF
The Effect of Online Marketing Platforms and Service Quality on Tourists' Decisions to Choose Accommodation in Buriram Province

Janya VanDerWerff, Thatsaporn Srisook

168-181
- PDF
Digital Technology Usage Behavior and Experiential Marketing That Influence Customers’ Decisions to Use Laundromat Services in Chiang Mai Province

Warinlada Thmammawong, Thatsaporn Srisook

182-196
- PDF
Applying an Advance Pallet Preparation System to Improve Work Process Efficiency: A Case Study of an Automotive Assembly Plant

Nikorn Yawichai

197-212
- PDF
Assessing the Willingness to Pay for Accident Prevention: A Case Study of Phranakhon Si Ayutthaya Rajabhat University Students

Monnapat Bussaparoek, Chatchai Niyaboon

213-224
- PDF
Application of the Analytic Hierarchy Process (AHP) to Study Site Selection Factors for an Inland Container Depot (ICD) in the Land Bridge Project

Punchart Chanakul

225-235
- PDF
Development of Marketing Strategies to Enhance the Competitiveness of Wood Carving Products in Phra Nakhon Si Ayutthaya Province

Wanthana Naowan, Kitima Tamalee

236-251
- PDF

Academic Article

Strategic Human Resource Framework for Promoting Gender Equality in Organizations: Adapting HR Systems to the Context of Thailand's Aging Society

Ruedeechanok Rungruangmaitree

252-264
- PDF
The Sustainable Management of Waste From Events in the Hotel Business

Supanne Sritumma

265-279
- PDF
BCG Model: Marketing Strategies for Sustainability in the Digital Era

Chanikan Panomupatam, Songkran Kaencherdchoo, Prathana Eiamsiri

280-292
- PDF

Vol. 28 No. 1 (2569): Management Science Review

Full Issue

Research Article

Study of Consumers' Purchasing Behavior via Online Case Study of Working-Age Group in Thailand

Marketing Strategies for Eco-Friendly Construction Material Businesses Based on ESG Concepts

Enhancing the Efficiency of the Vendor Registration Process Using Lean Principles: A Case Study of a Maintenance and Engineering Service Provider

The Relationship between Exhibition Quality, Exhibition Experience, and Visitor Loyalty at The National Book Fair 2025

Quality of Working Life of Employees at Flash Coffee (Thailand) Co., Ltd. in Bangkok Metropolitan Area

The Influence of Modern Accounting Knowledge and Digital-Age Professional Accounting Skills on the Accounting Performance of Small and Medium-Sized Enterprises in Nakhon Si Thammarat

Product Development Strategy for the Kra-chaeng Community Basketry Group Bang Sai District, Phra Nakhon Si Ayutthaya Province

Analysis of factors affecting intention to use PromptBiz system of small and medium enterprises

Factors of Internal Controls and Innovation Management of Organizations Affection the Performance Efficiency of Co-operative in Tak Province

Perception Factors Affecting Japanese Food Consumption Behavior of Consumers in Pathum Thani Province

Factors Influencing the Intention to Use the ‘Credit Creation, Opportunity Creation’ Loan Service of the Government Savings Bank in Mueang District, Phayao Province.

Acceptance and Consumption Behavior of Eco-friendly Products among Chandrakasem Rajabhat University Students

The Effect of Online Marketing Platforms and Service Quality on Tourists' Decisions to Choose Accommodation in Buriram Province

Digital Technology Usage Behavior and Experiential Marketing That Influence Customers’ Decisions to Use Laundromat Services in Chiang Mai Province

Applying an Advance Pallet Preparation System to Improve Work Process Efficiency: A Case Study of an Automotive Assembly Plant

Assessing the Willingness to Pay for Accident Prevention: A Case Study of Phranakhon Si Ayutthaya Rajabhat University Students

Application of the Analytic Hierarchy Process (AHP) to Study Site Selection Factors for an Inland Container Depot (ICD) in the Land Bridge Project

Development of Marketing Strategies to Enhance the Competitiveness of Wood Carving Products in Phra Nakhon Si Ayutthaya Province

Academic Article

Strategic Human Resource Framework for Promoting Gender Equality in Organizations: Adapting HR Systems to the Context of Thailand's Aging Society

The Sustainable Management of Waste From Events in the Hotel Business

BCG Model: Marketing Strategies for Sustainability in the Digital Era

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