Vol. 24 No. 3 (2565): Management Science Review

วารสารวิทยาการจัดการปริทัศน์ ปีที่ 24
ฉบับที่ 3 กันยายน - ธันวาคม 2565
Management Science Review

Published: 12/27/2022

Full Issue

Research Article

Development of Paddy Collecting Distribution of Collaborative Paddy Farming at Makluamai Sub-district, Nakhon Ratchasima

Nutcharee Pakdeechoho, Sirisorncharoen Kamonlimsakun, Doungporn Kitatorn

1-18
- PDF
The Relationship between Digital Marketing Communication and Purchasing Decision through the TOPS Application of Consumer in Bangkok

Anchalee Yaowarach

19-32
- PDF
Brand Equity Factors and Marketing Mix Affecting Consumers' Decision to Repurchase Thai Chili Paste Products through Convenience Stores 7-Eleven in Pathum Thani Province

Krisada Chienwattanasook, Kulstri Thongsuk, Montatip Sangkhatim, Kamolchonkok Churat, Teetut Tresirichod

33-44
- PDF
Natural Rubber Price Risk Management Strategies and their Performance: Natural Rubber Cooperative Perspectives in Suratthani Province

Sangrawee Witoonpan, Nontasak ๋Janchum, Chalita Cheewaviriyanon

45-62
- PDF
Change Management under the Disruption Era of Private Companies in Bangkok Metropolitan Region

Unnop Panpuang

63-76
- PDF
The Potential of Creative Tourist Attractions at Khlong Sra Bua, Phra Nakhon Si Ayutthaya Province

Phawat Akkarawat Kamchai

77-86
- PDF
An Analysis of Money Saving of Industrial Workers in Phra Nakhon Si Ayutthaya Province

Patthraporn Chantanee

87-100
- PDF
Impact of COVID-19 Patient Admission Policy for Medical Treatment at Domicile A Case Study of Selaphum District, Roi Et Province

PhrapaladSura Yanatharo, Worabhuri Moolsin, PhrakruPariyatpanyasophon, Wanchai Chuseesuk

101-116
- PDF
The Potential of Southern Local Food for Developing Gastronomy Tourism in Southern of Thailand

Wanphen Kuensman, Prapassorn Visesprapa, Phuchit Phuripanik

117-132
- PDF
Marketing Knowledge Management for Product Development of Mae La Snakehead Fish Processing from A Community Business Group of Mae La Snakehead Fish Producer, Sing Buri Province

Sukunya Payungsin

133-148
- PDF
A case study of Café & Thammachart Resort @Nakhon Phanom

Kasititorn Assawapongvanich

149-158
- PDF
Development Supply Chain Efficiency Sustainable of E-commerce Freight Forwarders in Thailand

Suwat Nualkaw

159-174
- PDF
The Meaning Definitions, the Meaning Sources, the Communication Process to the Meaning of the “Thai Way of Charms over the Old Capital” For Tourism Entrepreneur, Phra Nakhon Si Ayutthaya Province.

Yanisa Phuanpoh, Kamtorn Chaemchamrus

175-186
- PDF
Competitiveness Factors Influencing the Success of Small and Medium Sized Enterprises (SMEs) Transport Businesses

Prachak Promngam, Charinee Phonvut, Panya Sumranhun, Sak Kongsuwan, Nilubol Suthiapa, Narongrid Yimcharoenpornsakul

187-198
- PDF

Academic Article

The Marketing Strategies for Luxury Brands in The Next Normal Era.

Sutapat Kongkird, Nongkran Chaimuang, Shaw-Yu Fang, Thosaphon Bunsiri

199-208
- PDF
Building Good Relationships with Suppliers and Partners in the New Normal Era

Phichet Netsawang

209-222
- PDF
Student 4.0 with an Enrichment Morality and Ethics

Sangjit Trisang, Phattaranan Surachatri

223-236
- PDF
Human Resource Management in The Next Normal to Digital HR Era

Worapapha Mahasumran, Surarak Supattanamongkol

237-250
- PDF
The Influence of Online Social Media on Real Estate Purchasing Decisions

Thotsapon Preechasin, Patpasut Satunuwat

251-262
- PDF
The Impact of the COVID-19 Epidemic on Changing Consumer Behavior

Prasertsak Phothong

263-273
- PDF

Vol. 24 No. 3 (2565): Management Science Review

Full Issue

Research Article

Development of Paddy Collecting Distribution of Collaborative Paddy Farming at Makluamai Sub-district, Nakhon Ratchasima

The Relationship between Digital Marketing Communication and Purchasing Decision through the TOPS Application of Consumer in Bangkok

Brand Equity Factors and Marketing Mix Affecting Consumers' Decision to Repurchase Thai Chili Paste Products through Convenience Stores 7-Eleven in Pathum Thani Province

Natural Rubber Price Risk Management Strategies and their Performance: Natural Rubber Cooperative Perspectives in Suratthani Province

Change Management under the Disruption Era of Private Companies in Bangkok Metropolitan Region

The Potential of Creative Tourist Attractions at Khlong Sra Bua, Phra Nakhon Si Ayutthaya Province

An Analysis of Money Saving of Industrial Workers in Phra Nakhon Si Ayutthaya Province

Impact of COVID-19 Patient Admission Policy for Medical Treatment at Domicile A Case Study of Selaphum District, Roi Et Province

The Potential of Southern Local Food for Developing Gastronomy Tourism in Southern of Thailand

Marketing Knowledge Management for Product Development of Mae La Snakehead Fish Processing from A Community Business Group of Mae La Snakehead Fish Producer, Sing Buri Province

A case study of Café & Thammachart Resort @Nakhon Phanom

Development Supply Chain Efficiency Sustainable of E-commerce Freight Forwarders in Thailand

The Meaning Definitions, the Meaning Sources, the Communication Process to the Meaning of the “Thai Way of Charms over the Old Capital” For Tourism Entrepreneur, Phra Nakhon Si Ayutthaya Province.

Competitiveness Factors Influencing the Success of Small and Medium Sized Enterprises (SMEs) Transport Businesses

Academic Article

The Marketing Strategies for Luxury Brands in The Next Normal Era.

Building Good Relationships with Suppliers and Partners in the New Normal Era

Student 4.0 with an Enrichment Morality and Ethics

Human Resource Management in The Next Normal to Digital HR Era

The Influence of Online Social Media on Real Estate Purchasing Decisions

The Impact of the COVID-19 Epidemic on Changing Consumer Behavior

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