The Marketing Strategies for Luxury Brands in The Next Normal Era.
Keywords:
Strategy Marketing, Luxury Brand, Brand, Next NormalAbstract
The luxury brand is a high-quality product. It is unique, outstanding, and expensive. Even though there were obstacles during the covid-19 pandemic situation, it was able to generate profits and recover quickly, even if the brand increased its price. Since brands know their potential marketing targets to buy, and the brand has adapted to create a good image for consumers. Create a group of consumers who want a social appearance, credibility, and want good quality products. Great customer service can meet the expectations of consumers.
This article reviewed the literature, concepts, compositions, types of consumers, brand creating process, and luxury brand strategy to be successful. Other entrepreneurs can apply luxury marketing strategies to develop their brand's capabilities to be strong in the context of current and future consumer behavior and needs.
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