Vol. 24 No. 1 (2565): Management Science Review

Review Article

• The Effect of Attitude and Service Quality on Brand Loyalty of Video Streaming Services in Bangkok

  Isariyaporn Asavesna, Rabil Ponphai

  1-10

  • PDF

• Development of Raman Crispy Rice Noodle by Housewives Group in Ban Ngew Community, Sam Khok District, Pathum Thani Province

  Kanmanee Waiyakrud, Patcharaporn Jantarakast

  11-20

  • PDF

• Business Model Development for Community Enterprise Products: A Case Study of Homemade Fruit and Herb Ice Cream

  Charcrit Sritong, Onwika Sritong

  21-32

  • PDF

• Factors Affecting Digital Transformation Information Disclosure Level by SET50 Companies

  Sompong Promsa-ad

  33-42

  • PDF

• Lifestyle and Innovation affecting on Consumers’ Purchasing Decisions for Meal Kit Food of Bangkok Citizens in New Normal Era

  Poramon Panyatairat, Thanyanan Boonyoo

  43-54

  • PDF

• Guidelines on Learning Management for Basic Education Learners in The New Normal: A Case Study of Private Schools in Pathum Thani Primary Educational Service Area Office 2

  Wirote Muenthep

  55-64

  • PDF

• Guidelines for product development and marketing through information systems of Thai Dessert Enterprise Group, Village No. 6, Khlong Kwai Subdistrict, Sam Khok District, Pathum Thani Province การพัฒนาผลิตภัณฑ์

  Ajcharawan Sujkird

  65-76

  • PDF

• The Administrative Efficiency of the Secretary's Office of the Department of Highways Based on Iddhipāda

  Tidarat Wongseangthum

  77-84

  • PDF

• Relationship between Service Quality Factors and the Decision to a Selection of the Parcel Provider Delivery Service of Online Seller in Bangkok

  Thanyathon Tinnaphop

  85-96

  • PDF

• Modern Leadership Development Model in Thai Logistics Service Organizations

  Preecha Wararatchai

  97-110

  • PDF

• The Effect of Marketing Mix and Technology Acceptance on Consumers' Purchasing Decisions under Government Assistance Project, Nakhon Ratchasima Province

  Suparadee Choedphetcharat, Patima Tanimkarn

  111-122

  • PDF

• Factors Affecting Online English Learning Achievement of Undergraduate Students in Tourism and Hotel Program, Rajabhat Universities in the Western Region

  Wannawanat Nongnuch, Wongladda Weerapaiboon

  123-136

  • PDF

• Management Guidelines for the Promotion of Community Occupational Groups in Bang Khayang Subdistrict, Mueang District, Pathum Thani Province.

  Monsicha Anukun

  137-146

  • PDF

• Audit Account Quality Affects Business Success

  Apichat Karavek

  147-156

  • PDF

• Brand Building for Pesticide-Free Produces and Food Products of Yang Yong Agriculture Community Group, Yang Yong Subdistrict, Phetchaburi Province.

  Natprapha Nummuang, Phuntip Thongyam, Pawana Ankinun, Kunlaya Punyatham, Sopaporn Klamsakul

  157-162

  • PDF

• An Effect Caused by the Outbreak of Coronavirus (COVID-19) and the Survival Strategies of Food & Beverage Business.

  Patsawan Suksomwat

  163-172

  • PDF

• Non Fungible Token (NFT): Digital Assets Make Money

  Siriporn Inthason, Sawita Yousukkee

  173-212

  • PDF

• Online Teaching Management Through the Google Classroom Program During the Epidemic Situation of the Coronavirus Disease 2019 (COVID-19)

  Wannipha Chaiyasat

  213-222

  • PDF

• Digital Marketing and Wellness Tourism for the Elderly

  Busaba Auaroon, Preecha Khammadee, Charcrit Srithong, Pattarapon Chummee

  223-232

  • PDF