Published: 2025-12-30

Editorial

Arunee Sumpaothong

Full Paper

Arunee Sumpaothong

Factors Affecting the Success of OTOP Enterprise Entrepreneurs for Competition in Digital Era

Nathapanot Sunchompoo, Thanyathip Pichitkarnkar, Adisak Woraphiwut

92-106

Factors Affecting the Digital Marketing Competitiveness of OTOP SMEs Entrepreneurs

Patcharin Jaengjumnun, Jutharat Pinthapataya, Nattira Horpibulsuk

232-249

Factors Influencing the Returns of Megatrend Funds in Thailand

Chokchai Sampantanarak, Thitapon Ousawat

374-395

The Potential of Phuket Province as a Creative City of Gastronomy

Raweepan Kanjanawat, Chawalee Na Thalang, Seri Wongmontha, Chusana Techakana

411-429

The role of the media in creating media to improve the quality of life of Thai elderly people

Purimprat Ampan, Nutpakal Akaraphurinakin, Sukrit Srithanyarat , Siriphong Suwanpraphak

538-550