Value and Meaning Creation Strategies of Huen Ai Em Woven Textiles: Learning Center for Tai Dam Wisdom in Ban Na Pha Nat, Khao Kaeo Subdistrict, Chiang Khan District, Loei Province

Abstract

This academic article aims to examine the strategies employed to create value and meaning through handwoven textiles of Huern Ai Em, a local learning center preserving the wisdom of the Tai Dam ethnic group in Ban Na Pa Nat, Khao Kaeo Sub-district, Chiang Khan District, Loei Province. Guided by the concepts of creative folklore and cultural communication, the study utilized a qualitative research methodology. Data were collected from both documents and fieldwork through in-depth interviews and participant observation with five local experts, which was selected who have knowledge in weaving. using structured interview forms and observation guidelines.

     The findings reveal that Huern Ai Em, founded by Mrs. Samlan Kromthong, the first weaver and pattern designer of the traditional “Nang Han” motif- is a key center for cultural transmission and identity reinforcement in the Tai dam Community. The strategies use to generate value and meaning in its textile production can be categorized into five dimensions: (1) storytelling and legends, (2) weaving techniques, (3) symbolic patterns, (4) culturally meaningful colors, and (5) cultural tourism  and learning activities. These practices reflect the intertwine worldview, beliefs, and way  of life of the Tai Dam people, deeply connected to nature. Moreover, they offer a promising foundation for economic and cultural development through the application of creative folklore.