Vol. 26 No. 3 (2567): Management Science Review

Management Science Review
Volume 26 No. 2
September – December 2024

Published: 12/30/2024

Full Issue

Research Article

Comparison of forecasting the Value of Internet Banking and Mobile Banking Payment Transactions Using the Box-Jenkins and Holt-Winter Methods

Pichate Siriratanapaisalkul

1 - 16
- PDF
Characteristics of Salesperson Influencing Trust, Confidence, and Decision-Making in Returning to the Service of Small Retail Business Users in Nonthaburi Province

Kittipong Kongthanasup

17 - 32
- PDF
Influences in Mediating Green Supply chain Managements Green Marketing and Competitive Advantage on Business Performance of the Beverage Business in Thailand

Somjin Aksontham, Preecha Wararatchai

33 - 45
- PDF
Development of Business Management Strategies for Rice Producer Groups in Kamphaeng Phet Province

Phattraphon Ariuea

46 - 60
- PDF
The Factors Affecting Customers' Purchasing Behavior Through The TikTok Shop Application In Muang District, Chachoengsao Province.

Janya Wangniyom, Norrapat Satansatit

61 - 74
- PDF
The Study on the Quality of Life of the Elderly in Samphao Lom Subdistrict Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province.

Apirat Keadsawat, Wanthana Naowan

75 - 84
- PDF
Marketing Innovation Model of e–Commerce in Retail and Wholesale group with Content Digital Marketing

Natthaphong Tamkaew, Sukjai Tanveenukool, Supat Teerawetcharoenchai

85 - 99
- PDF
Synthesis of Antecedent and Mediating Affecting the Operational Performance of Full-Service Restaurants: A Research Article Synthesis by Systematic Literature Review

Patsawan Suksomwat, Kritsada Muhammad, Nakamol Chansom

100 - 112
- PDF
Enhancing the Product and Increasing the Market Value of the Smashed Pork Product from Community Enterprises in Ang Thong Province

Ariyaporn Janpet, Sununta Kanenok

113 - 123
- PDF
Emotion and Impulsive Buying towards Purchase Decisions on Consumer Goods Through Social media Platforms of Bangkok Residents

Thanyanan Boonyoo, Wornpahol Sangtian, Kanokorn Boonmakerd

124 - 136
- PDF
Workplace Happiness and Its Impact on Organizational Commitment Among Municipal Office Staff in Surin Province

Chatkaew Legwichian, Chonnatcha Kungwansupaphan, Ubonwan Suwannapusith

137 - 151
- PDF
A Study of Influence of Moderating Variables of Male, Female, and LGBTQ on the Relationship between the 7Ps Marketing Mix and the Intention to Repurchase Beauty Enhancement Services

Pornthip Tantivisethsak, Pienjai Phothavorn

152 - 166
- PDF
Application of the 7 Rights of Logistics to Enhance Tourism Potential: A Case Study of Agro-Tourism Destination in Chanthaburi Province

Malai Photipan, Poonsiri Prakongpak, Sriwaree Sujaritchai

167 - 180
- PDF
Selection of Water Delivery Services Using an Analytic Hierarchy Process: A Case Study of Drinking Water Factory Operators at LOG Co., Ltd.

Thanitnan Chanyeam, Thiranan Thiwaratriwit

181 - 196
- PDF

Academic Article

Modern management principles for operating business in the present era.

Wannipha Chaiyasat

197 - 209
- PDF
Marketing Strategy 5.0 and Developing the Potential of Thai Herbal Products

PALLANIT UBONNUCH, Thosaporn Thamthanawanich, Trakul Chitwattanakorn, Busakorn Watthanabut

210 - 221
- PDF
Modern Personnel Training and Development: A Growth Plan Organizations Should Not

Inthira Chansorn

222 - 232
- PDF
Social Enterprise in Thailand: Challenges and Opportunities for Sustainable Development

Kobchai Mekdee, Kanassanunt Sa-nguansat, Sikarin Theangthat, Vittaya Namsao

233 - 241
- PDF
World Direct Selling Code of Ethics and Relevant Legal Provisions in Thailand

Chattawat Shatnataphat

242 - 251
- PDF

Vol. 26 No. 3 (2567): Management Science Review

Full Issue

Research Article

Comparison of forecasting the Value of Internet Banking and Mobile Banking Payment Transactions Using the Box-Jenkins and Holt-Winter Methods

Characteristics of Salesperson Influencing Trust, Confidence, and Decision-Making in Returning to the Service of Small Retail Business Users in Nonthaburi Province

Influences in Mediating Green Supply chain Managements Green Marketing and Competitive Advantage on Business Performance of the Beverage Business in Thailand

Development of Business Management Strategies for Rice Producer Groups in Kamphaeng Phet Province

The Factors Affecting Customers' Purchasing Behavior Through The TikTok Shop Application In Muang District, Chachoengsao Province.

The Study on the Quality of Life of the Elderly in Samphao Lom Subdistrict Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province.

Marketing Innovation Model of e–Commerce in Retail and Wholesale group with Content Digital Marketing

Synthesis of Antecedent and Mediating Affecting the Operational Performance of Full-Service Restaurants: A Research Article Synthesis by Systematic Literature Review

Enhancing the Product and Increasing the Market Value of the Smashed Pork Product from Community Enterprises in Ang Thong Province

Emotion and Impulsive Buying towards Purchase Decisions on Consumer Goods Through Social media Platforms of Bangkok Residents

Workplace Happiness and Its Impact on Organizational Commitment Among Municipal Office Staff in Surin Province

A Study of Influence of Moderating Variables of Male, Female, and LGBTQ on the Relationship between the 7Ps Marketing Mix and the Intention to Repurchase Beauty Enhancement Services

Application of the 7 Rights of Logistics to Enhance Tourism Potential: A Case Study of Agro-Tourism Destination in Chanthaburi Province

Selection of Water Delivery Services Using an Analytic Hierarchy Process: A Case Study of Drinking Water Factory Operators at LOG Co., Ltd.

Academic Article

Modern management principles for operating business in the present era.

Marketing Strategy 5.0 and Developing the Potential of Thai Herbal Products

Modern Personnel Training and Development: A Growth Plan Organizations Should Not

Social Enterprise in Thailand: Challenges and Opportunities for Sustainable Development

World Direct Selling Code of Ethics and Relevant Legal Provisions in Thailand

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