Vol. 26 No. 1 (2567): Management Science Review

วารสารวิทยาการจัดการปริทัศน์
ปีที่ 26 ฉบับที่ 1
มกราคม – เมษายน 2567

Published: 04/30/2024

Full Issue

Research Article

Key Success Factors of Khlong Lak Khon Organic Agricultural Community Enterprise Group, Na Mai Subdistrict, Lat Lum Kaeo District, Pathum Thani Province.

Thanyathon Tinnaphop, Pinyapat Nakpibal, Wipawadee Tupiya

1-10
- PDF
Developing Participatory Occupational Groups into Community Product Occupational Groups. The Chao Sanuk Subdistrict, Tha Ruea District, Phra Nakhon Si Ayutthaya Province

Patsawan Suksomwat, Sangjit Trisang

11-25
- PDF
Guidelines for Public Space Management of Ban Dong Yang Thai, Nong Naen Subdistrict, Phanom Sarakham District, Chachoengsao Province

Wanida Rungsang, Sineenat Rermlawan

26-38
- PDF
Development of Natural Dyed Fabric Products to Create Added Value for the Mud Yom Mud Yim Professional Group, Bang Khayang Subdistrict, Mueang District, Pathum Thani Province.

Ajcharawan Sujkird

39-52
- PDF
Inventory Shortages Reduction by Developing an Enterprise Resource Planning (ERP) System: A Case Study of MMM Company

Kunakorn Wiwattanakornwong

53-62
- PDF
A Distribution Location Centers Selection by Utilizing a Weighted Method for Result Products Delivery Potential: A Case Study of a Beverage Enterprise.

Kawinwet Pipitthanathunyathorn, Charinee Phonvut, Nilubol Suthiapa, Wimonwan Songsiriyot, Panya Sumranhun, Narongrid Yimcharoenpornsaku

63-75
- PDF
Service Marketing Factors Affecting Fresh Coffee Buying Behavior of Consumers in Prachinburi Province

Norrapat Satansatit, Janya Wangniyom

76-85
- PDF
The Influence of Social Media Marketing (SMM), Electronic Word-of-mouth (eWOM), Influencer Marketing and Content Marketing on Intentions to Book Hotel Rooms in Pattaya

Ngamsiri Witoonphan

86-99
- PDF
Core Competencies of Personnel in Organizations: A Case Study of XYZ Packaging Box Company

Yuttapong Duangrat, Chutinate Buaphuan

100-111
- PDF
The Development of Marketing Communication Forms for Participated Community Products by the Good Agricultures Community of Klongha Subdistrict, Klongluang District, Pathum Thani.

Wareerat Sampatpong

112-124
- PDF
The Affect of Digital Marketing on E-Sports Consumer Purchase Intentions Through Online Channels

Porntida Rodthong, Werawan Jaroenkitrujee, Papasiri Numcharoensombat , Sasiporn Meesuk, Busthsayarinth Kongkaew

125-137
- PDF
Modern Millennium Retail Strategies Influencing Convenience Store Service Selection by Millennial Consumers in Nonthaburi Province

Suntree Songmuang

138-148
- PDF
Customer Satisfaction towards the Development of Products and Brands for Karen Woven Fabric based on Local Culture of Ban SorRatae, Chongkab Subdistrict, Prop Phra District, Tak Province

Phanthipha Petchboonmee, Chakkapan Wongrerkdee

149-161
- PDF
Exploratory Factor Analysis through Phetchaburi Food Storytelling: a City of 3 Flavors

Ponnaphat Tanapoowanutparkin, Rachanon Taweephol, Chutamas Peeraphatchara, Nanoln Dangsungwal

162-176
- PDF
Analysis of Production Costs and Return on Investment of Plastic Woven Products by the Sripran Housewife Group, Sa Wang Ha District, Ang Thong Province

Pawinee Thanaanawat, Pennapa Wangtichob

177-190
- PDF
Service Marketing Mix Strategy Model for Spa and Thai Massage Businesses In Samut Prakan Province

Patra Sukasukont, Yuwalak Vejwitayaklung, Chanthwan Soonsawad

191-201
- PDF
The Influence of Safety Kaizen and Safety Awareness on Safety Behavior in Working in An Aluminum Factory.

Ekkachai Issara, Surasit Udomthanavong

202-217
- PDF
The Influence of Image and Perceived Value on Thai Tourists’ Loyalty of Gastronomy Tourism in Phra Nakhon Si Ayutthaya Province

Kanokkarn Klomklaw, Wasuttida Nurittamont

218-230
- PDF
Increasing Efficiency on Inventory Management: A Case Study of A Kan Chang

Mana Kaongern

231-244
- PDF
Driving Performance through MIS: A Case Analysis of Wanchai Metalwork Limited Partnership

Atip Phothong, Suphaphon Na Nongkai

245-258
- PDF

Academic Article

The Roles of Coffee Affecting Niche Tourism

Naphasanan Thong-in

259-267
- PDF

Vol. 26 No. 1 (2567): Management Science Review

Full Issue

Research Article

Key Success Factors of Khlong Lak Khon Organic Agricultural Community Enterprise Group, Na Mai Subdistrict, Lat Lum Kaeo District, Pathum Thani Province.

Developing Participatory Occupational Groups into Community Product Occupational Groups. The Chao Sanuk Subdistrict, Tha Ruea District, Phra Nakhon Si Ayutthaya Province

Guidelines for Public Space Management of Ban Dong Yang Thai, Nong Naen Subdistrict, Phanom Sarakham District, Chachoengsao Province

Development of Natural Dyed Fabric Products to Create Added Value for the Mud Yom Mud Yim Professional Group, Bang Khayang Subdistrict, Mueang District, Pathum Thani Province.

Inventory Shortages Reduction by Developing an Enterprise Resource Planning (ERP) System: A Case Study of MMM Company

A Distribution Location Centers Selection by Utilizing a Weighted Method for Result Products Delivery Potential: A Case Study of a Beverage Enterprise.

Service Marketing Factors Affecting Fresh Coffee Buying Behavior of Consumers in Prachinburi Province

The Influence of Social Media Marketing (SMM), Electronic Word-of-mouth (eWOM), Influencer Marketing and Content Marketing on Intentions to Book Hotel Rooms in Pattaya

Core Competencies of Personnel in Organizations: A Case Study of XYZ Packaging Box Company

The Development of Marketing Communication Forms for Participated Community Products by the Good Agricultures Community of Klongha Subdistrict, Klongluang District, Pathum Thani.

The Affect of Digital Marketing on E-Sports Consumer Purchase Intentions Through Online Channels

Modern Millennium Retail Strategies Influencing Convenience Store Service Selection by Millennial Consumers in Nonthaburi Province

Customer Satisfaction towards the Development of Products and Brands for Karen Woven Fabric based on Local Culture of Ban SorRatae, Chongkab Subdistrict, Prop Phra District, Tak Province

Exploratory Factor Analysis through Phetchaburi Food Storytelling: a City of 3 Flavors

Analysis of Production Costs and Return on Investment of Plastic Woven Products by the Sripran Housewife Group, Sa Wang Ha District, Ang Thong Province

Service Marketing Mix Strategy Model for Spa and Thai Massage Businesses In Samut Prakan Province

The Influence of Safety Kaizen and Safety Awareness on Safety Behavior in Working in An Aluminum Factory.

The Influence of Image and Perceived Value on Thai Tourists’ Loyalty of Gastronomy Tourism in Phra Nakhon Si Ayutthaya Province

Increasing Efficiency on Inventory Management: A Case Study of A Kan Chang

Driving Performance through MIS: A Case Analysis of Wanchai Metalwork Limited Partnership

Academic Article

The Roles of Coffee Affecting Niche Tourism

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