Published: 2026-04-29

Editorial

Arunee Sumpaothong

Full Paper

Arunee Sumpaothong

Factors Affecting Thai Tourists’ Cultural Tourism Decision: A Case Study of Nasatta Thai Park Museum Ratchaburi

Theerasak Piamsuphakphong, Urairat Yamchuti, Warunee Milinthapunya , Theerarat Piamsuphakphong

211-225

The Influence of Market Orientation on The Performance of Retail Business in Bangkok

Patcharavadee Thongprim, Kittisak Sripiroj, Werapart Nukulkij, Chatchai Kongkul

242-257

“Koh Larn Community Health Charter” Policy Implementation in Koh Larn Area,Pattaya City, Chonburi Province

Veera Nasap , Satit Niyomyaht, Chuuchee Beadnok, Kamolporn Kalyanamitra

440-455

Mastery of Dual-Sword Combat for the Preservation of Thai Cultural Heritage (Soft Power)

Pongtorn Sangwipark, Sahachai Chatchawan, Umaporn Ngmmeerit, Watchara Rungsawang, Sirivipa Hasadsri

456-470