“Koh Larn Community Health Charter” Policy Implementation in Koh Larn Area,Pattaya City, Chonburi Province

Abstract

This research objectives were 1) to study the problems and obstacles of “Koh Larn Community Health Charter” Policy Implementing in Koh Larn Area, Pattaya City, Chonburi Province, 2) the factors contributing to its success, and 3) to propose guidelines for policy implementation in the area. The research was qualitative. Key informants included government agency administrators, local administrators, school administrators, hospital administrators, academics, community entrepreneurs, community leaders, and residents of Koh Larn, totaling 22 key informants using a purposive selection. Data was collected through in-depth interviews and analyzed using descriptive methods.

The research results found that 1) the main problem in policy implementation lied in communication and understanding mechanisms, which were affected by the high population turnover and diverse stakeholder groups in tourist areas, resulting in inconsistent policy message dissemination and public awareness; 2) the success of the health charter initiative stems from network-based work, with community leaders acting as central coordinating mechanisms between the government, local authorities, businesses, and the public, under the shared goal of maintaining a balance between health and the tourism economy; and 3) the approach to policy implementation in Koh Larn context should focus on designing a continuous multi-channel communication system, creating permanent coordination spaces between sectors, and empowering community leaders as institutional intermediaries, rather than solely relying on directive measures. Overall, the research findings demonstrated that the tourist area context was a key variable determining the form and success of policy implementation.