Vol. 14 No. 3 (2024): Journal of Humanities and Social Sciences Nakhon Phanom University | Journal of Humanities and Social Sciences Nakhon Phanom University

Glocalizing across the Sacred Place: Exploring Linguistic Landscape of Wat Maha That, Ayutthaya, Thailand

Krishna Kosashunhanan

1-17

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Causal Factors of Creative Innovation Behavior in Business Data Science among Undergraduate Students

Theerasak Ponepan

18-35

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The Effect of Environmental Consciousness on Organic Food Consumers Purchasing Intention in Thailand through Attitude as a Mediator

Kanokkan Sasiwimonrit, Kanchana Sukanthasirikul

36-50

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The influence of the procurement The Influence of the Procurement Process on the Management Efficiency of the Employees at Packaging Purchasing Department in Bangkok and Metropolitan Areas

Janjira Pola, Chaunchuen Akkawanitcha

51-65

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The Linkage of Historical and Cultural Tourist Attractions and Thai-Vietnam Relationship

Suriya Khamwan, Watcharee Sangboonruang

66-79

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Social and Emotional Skills for Tourism and Hospitality Industry Workers

Sippavit Wongsuwatt, Wipada Thaothampitak, Tippawan Jantamaneechote

80-98

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Factors Influencing the Mission and Operations for Organizational Structure Design of the Phuket Campus Office Prince of Songkla University Phuket Campus

Supaporn Chorkaew, Anisa Kanadphol, Naraphat Jaitrong, Pimlapat Nhukong

99-117

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Effects of Systematic Thinking Competency and Core Competency Orientation on Job Efficiency of Supporting Staff at The Public Higher Education Institution

Pawarisa Saengkham, Phitsanu Koonchuen

118-136

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The Effect of The Psychological Contract on Job Satisfaction and Job Performance

Suwapitch Sae-Jew, Pornlapas Suwannarat

137-151

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Designing and Branding for Local Textile Community Enterprises in Kanchanaburi Province to Support Digital Platforms Usage

Patcharin Boonsomthop, Phacharanat Kainunpa, Malinee Kamkure , Nirut Jorncharoen, Saowakon Boonsomtob

152-168

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The Influence of Marketing Mix Factors on Logistics Service Quality of E-Commerce Entrepreneurs through Shopee Thailand Platform

Kitiyaporn Intipeek

169-184

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The Social Return on Investment Evaluation of the Career Development Scholarship Project for Processed Agricultural Products in Ubon Ratchathani Province

Napaporn Hongpukdee, Surbpong Hongpukdee, Dusit Jaksil, Nopadon Pattanasitubon

185-200

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A Study of Components and Essential Requirements for Developing Leader Teachers in Schools under the Office of the Basic Education Commission in the Northeastern Region

Suwat Julsuwan, Nawaratwadee Chinakarawat, Kotchaphat Sanguankhruea, Kittisak Meecharoen, Pattariyakul Kankaew

201-212

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The Comparison of Earnings Management Level and Study Impact of Corporate Governance on Earnings Management in the United States & United Kingdom

Ketsinee Sirirungwattanachai, Sannudee Selaratana

213-226

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Creating the Program Learning Outcomes in Accordance with the Outcome-Based Education (OBE): A Case Study of Master of Public Administration Program in Public Policy and Local Government Management Songkhla Rajabhat University

Wisaruta Thongkamkaew, Chaiya Kesarat, Bukhoree Yeema

227-240

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Development of Problem-solving and Critical Thinking abilities of Grade 10 Students Using Problem-based Learning with Flipped Classroom

Romthum Satidgosol, Sitthipon Art-in

241-255

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Dance Performances Creation Process in Higher Educational Institutions in Northeastern Thailand

Sittirat Pookaew

256-270

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The Curriculum Development of the Training Course on Longsong Surai Unarut Dance

Phimsiri Wongchuchaisatid, Manoch Boontonglek, Kanchaporn Tunthong, Pravit Rittibul

271-286

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Innovative Folk Song Media to Create Technological Crime Awareness Among the Elder

Kanya Toopichit, Rawiwan Wanwichai

287-300

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Exploring the Online Social Media Landscape on Electronic Cigarettes to Set Communication Guideline Promoting Sustainable Development Goal 3: Good Health and Well-being

Bu-nga Chaisuwan, Worapol Pongpech, Thitirat Chanesirirattanakorn, Urapee Julimasart, Pongthep Vijite, Pined Laohapiengsak

301-314

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The Corporate Identity Development for the Digital Communication Arts Program Nakhon Phanom University through Participatory Action Design

Watchara Sutakot

315-331

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A Study of the Relationship between Behavior and Attitude towards Organizing Recreational Activities of the Students at Rajamangala University of Technology Srivijaya. Songkhla Campus

Songpob Phetarwut

332-346

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Naming of the Auspicious plants: Strategies of Word formation, Meanings, Attitudes and Beliefs

Punchaya Shivaniphat

347-359

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Obstacles to Success: Problems in Thai Language Communication in Speaking and Listening of Chinese Students Studying Thai as a Foreign Language

Siraphat Hannok, Songphop Khunmathurot, Omthajit Pansri, Jutarat Ketpan

360-369

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Full Issue

บทความวิจัย (Research article)