Journal of Humanities and Social Sciences Nakhon Phanom University https://so03.tci-thaijo.org/index.php/npuj <p>Journal of Humanities and Social Sciences Nakhon Phanom University&nbsp; publishes research articles, academic articles and/or &nbsp;review articles.&nbsp; Its objectives are to publish articles as above-mentioned&nbsp;in &nbsp;the fields of education, business administration,&nbsp; economics,&nbsp; political science,&nbsp; public administration, &nbsp;law,&nbsp; communications, agricultural extension,&nbsp;&nbsp;art,&nbsp; culture&nbsp; and &nbsp;related&nbsp; fields for promoting the concept,&nbsp; technique&nbsp; and&nbsp; development of&nbsp; something new and to provide&nbsp; a &nbsp;platform &nbsp;for&nbsp; the&nbsp; presentation&nbsp; of&nbsp; academic&nbsp; outputs&nbsp;&nbsp; among&nbsp;&nbsp; the&nbsp; universities’&nbsp; personnel and people in general. It is issued every 4 months.</p> en-US npujournal@npu.ac.th (Associate Professor Dr.Kornchai Phornlaphatrachakorn) npusasi@gmail.com (Supawadee SutaKot) Tue, 30 Apr 2024 11:59:57 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Cheating on University Exams: Instructor Experiences and Suggestions https://so03.tci-thaijo.org/index.php/npuj/article/view/275408 <p> The purposes of this study were to understand university instructors’ experiences with students' examination cheating and to solicit their insights as to how such behavior could be reduced or prevented. This qualitative study utilized a semi-structured interview method to collect data from a purposive sample of 33 university instructors from a private university in central Thailand who volunteered to share their experiences and perspectives through the online application Zoom. Each interview lasted for 30-40 minutes; voice recorded data were then transcribed. The data was coded, and content analysis was employed to identify sub-concepts, which were grouped and categorized into emergent themes. The findings indicated that the most common techniques used by students to cheat were notes written on body parts or concealed papers. The penalties for such conduct generally ranged from a partial to total deduction of marks. The most frequently suggested ways to reduce or prevent cheating included strengthening students’ appreciation of the importance of ethical conduct through in-class or extracurricular activities, and strictly monitoring exam settings.</p> Chomphunut Phutikettrkit, Wayne Hamra Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275408 Tue, 30 Apr 2024 00:00:00 +0700 The Relationship between Board Composition and Audit Quality: A Case Study of Thai Listed Companies https://so03.tci-thaijo.org/index.php/npuj/article/view/276772 <p>A board of directors is placed in the spotlight as corporate financial statements come under greater scrutiny from regulators, investors, and other stakeholders after the occurrence of financial scandals.To strengthen board effectiveness, the Thailand corporate governance code requires the board to review the board structure in terms of size and composition. This study examined the relationship between board composition and audit quality. The sample of this study was non-financial listed companies in Thailand during the period of 2018 to 2022. The data was collected from SETSMART and a company's website for 1,402 companies as firm-year observations. The data was analyzed using SEM. The findings revealed that board composition has a positive relationship with audit quality. As corporate governance is effective; it promotes audit quality effectively. However, the effect of board composition on audit quality may vary depending on company size and audit firm size. Regulators may consider additional factors to improve the good corporate governance principle.</p> Suparak Janjarasjit, Thanida Uthayapong Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/276772 Tue, 30 Apr 2024 00:00:00 +0700 The The Influence of Entrepreneurial Capability and Business Survival on Firm Sustainability: Evidence from Commercial Agricultural Business in Northern Thailand https://so03.tci-thaijo.org/index.php/npuj/article/view/275616 <p>The purpose of this research is to study the influence of entrepreneurial capability on business survival and the firm sustainability of commercial agricultural businesses. A theoretical model of entrepreneurial capability through quantitative research. The population consisted of 1,946 entrepreneurs in commercial and agricultural businesses in the northern region. The questionnaire was used to collect data through a postal survey with 585 responses, which was a 30.06% response rate. The statistic used in data analysis was ordinary least squares regression analysis. The results reveal that 1) entrepreneurial capability consisting of opportunity sensing capability, relational coordination capability, idea generation capability, organizing capability, risk analysis capability have a positive effect on business survival and firm sustainability, and 2) business survival has a positive influence on firm sustainability. The theoretical research contribution is the integration of an entrepreneurial perspective that explains the characteristics and development of entrepreneurial capabilities. The practical research contribution is designing dynamic business models and realizing entrepreneurial viability in specific business contexts.</p> Piyawan Khumyat Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275616 Tue, 30 Apr 2024 00:00:00 +0700 Behaviors and Needs of Service Users for the Digital Transformation of Private Sports and Recreation Centers in Thailand https://so03.tci-thaijo.org/index.php/npuj/article/view/275878 <p>This research aims to study the behavior of customers using services and the need for digital development in private sports and recreation centers in Thailand. The research is quantitative, including a sample group of 385 customers who were users of seven private sports and recreation centers, which were chosen from a total of 731 centers across the country. The sample was divided into areas including Bangkok, Central, Northern, Eastern, Northeastern, Western, and Southern regions using multi-stage and quota random sampling. The data was collected using a questionnaire. The statistics used for data analysis included descriptive statistics such as frequency, percentage, mean, and standard deviation. The results of the research found that 1) the behaviors of 385 respondents showed that the majority of respondent's frequency of exercise was 3-5 days per week in the evenings for about 30-60 minutes per session, and most respondents prefer to exercise alone in the gym. The purpose of exercise is to promote health.2) The highest level of user needs in the digital transformation of private sports and recreation centers were the standards of sports centers, service providers in the aspect of personnel, and customer services, respectively, while technology application and customer experience aspects were at a high level.</p> Onusa Tanthathoedtham, Tanormsak Senakham, Sumonratree Nimnathipan Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275878 Tue, 30 Apr 2024 00:00:00 +0700 Waste Reduction and Returns Increase in Water Hyacinth Bag Production of Community Enterprise in Chiang Rai Province https://so03.tci-thaijo.org/index.php/npuj/article/view/273451 <p> This research aimed to study waste in the production of water hyacinth bags by a community enterprise and to improve the production process using the Lean concept in Thoeng district, Chiang Rai province. This study applied a qualitative research approach. The key informants consisted of 15 members of community enterprises and 8 experts. The data was collected using participant observation, focus group discussion, and a small group interview. After that, that the Value Stream Mapping (VSM) was applied to analyze the production process waste and create guidelines to reduce waste using the ECRS principle before the practice. The study revealed that 1) there were 5 types of waste in the bag production process: waiting, defects, excessive transportation, unnecessary motion, and inappropriate processing. The average production process cycle time was 12,471.23 minutes per lot with 38 activities. 2)The guideline to improve the production process was purchasing sulfur-treated water hyacinth, integrating procedures and implementing a one-piece flow system, doing two jobs in parallel, and increasing skills for workers. As a final consideration, all non-value-added activities (NVA) were eliminated, activities in the production process decreased to 16 activities, and the production time decreased by 62.48 percent. This shortened production cycle time provided the community enterprise the opportunity to enhance production quantities, increase output volumes to meet buyer demands, and consequently, raise higher financial returns.</p> Thatphong Namwat, Tanaporn Janapiraganit Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273451 Tue, 30 Apr 2024 00:00:00 +0700 Consumers' Perspectives on Marketing Mix Factors affecting Purchasing Decisions on Imported Cosmetics from South Korea for Generation Y Consumers in Surat Thani Province https://so03.tci-thaijo.org/index.php/npuj/article/view/276360 <p>The aim was to: study a level of consumers' perspectives on factors of marketing mix (7Cs) towards a purchasing decision on imported cosmetics from South Korea for Gen Y consumers in Surat Thani Province; and investigate the marketing mix factors (7Cs) affecting the purchasing decisions of such consumers. The sampling group consisted of 400 Surat Thani base consumers who had experiences on purchasing imported cosmetics from South Korea and the research tool was a questionnaire whereas the statistics was frequency, percentage, mean and standard deviation along with multiple linear regression analysis for inferential statistics. The findings revealed that the consumers' perspectives in regard to marketing mix of 7 factors: customer value; cost to customer; convenience; communication; caring; comfort; and, completion were, in an overall, at the highest level. The hypothesis testing results on the marketing mix showed that the factors of convenience, communication, comfort and completion had an effect on the consumers' purchasing decisions at a statistically significant level of 05.</p> Nongrat Sansompron, Aomsin Klangjet, Jaruwannee Phothong, Purinat Srifar, Saruta Thetngamthuan Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/276360 Tue, 30 Apr 2024 00:00:00 +0700 Relationships between Customer Loyalty Orientation and Customer Commitment of Café Amazon in Nakhon Phanom, Sakhon Nakhon and Mukdahan https://so03.tci-thaijo.org/index.php/npuj/article/view/272564 <p>This research aimed to examine the relationships between customer loyalty orientation and customer commitment. The questionnaire was used as a data collection tool. The data was collected from450 Café Amazon customers in Nakhon Phanom, Sakon Nakhon, and Mukdahan using convenience sampling. The data was analyzed using descriptive statistics, the multiple correlation analyses, and multiple regression analyses. The results showed that the overall opinions of Café Amazon customers in Nakhon Phanom, Sakon Nakhon, and Mukdahan about customer loyalty orientation as well as each aspect were at a high level, and the opinions toward customer commitment were also at a high level. The analysis of the multiple correlation analysis and multiple regression analysis found that 1) customer loyalty orientation in the aspect of perceptive orientation has a positive relationship and impact on customer commitment; 2) customer loyalty orientation in the aspect of affective orientation has a positive relationship and impact on customer commitment; 3) customer loyalty orientation in the aspect of behavioral orientation has a positive relationship and impact on customer commitment; and 4) customer loyalty orientation in the aspect of attitudinal orientation has a positive relationship and impact on customer commitment. According to this research result, businesses prioritize customer loyalty orientation for building awareness and understanding of products and services, focus on making customers feel good and have a good attitude in order to build the customers' satisfaction and impression, and motivate customers to participate in activities to become supportive of organizational behavior and lead to the customers' reliability and trust to become the commitment between customer and organization to achieve business goals and gain benefit in business operation.</p> Pranknuch Uthaisaen, Aphi Khamphroh Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/272564 Tue, 30 Apr 2024 00:00:00 +0700 Hotel Image and Generation Y Consumers’ Expectations towards Green Hotels, A Case Study of Graduate Students https://so03.tci-thaijo.org/index.php/npuj/article/view/275845 <p>This qualitative research aimed to study the image of green hotels from the perspective of Generation Y consumers and to study the expectations of Generation Y consumers towards green hotels. The population of this study were Gen Y Thai consumers who were born between 1981 - 1996. Purposive sampling was used for the sampling selection. The data was collected by interviewing 23 graduate students at a university as a sample group. The data was collected by interviewing 23 informants.The data was analyzed using thematic analysis to find the conclusion. The research can be concluded that the image of green hotels from the perspective of Gen Y Consumers can be divided into 5 areas: a) a conserved and saved energy green hotels; b) a conserved resources green hotel; c) a reduced operation costs green hotels; d) green hotels consider their impacts on the environment; and e) green hotels have natural areas. For the study of Gen Y consumers' expectations of green hotels found that Gen Y consumers expect the green hotels to operate in 8 areas, including: a) using products that support conservation and are environmentally friendly; b) providing communicating guidelines for conserving energy and hotel resources; c) providing natural areas within the hotel; d) providing services with international standards; e) providing beautiful and standardized rooms; g) serving clean and hygienic food and fruits; f) charging reasonable prices; and g) contributing to social and local development in conserving resources and energy. The findings on both issues can be used as a guideline for green hotel to consider for an image creating that attract the Gen Y market to motivate them staying at the hotel. Also, the research results may be useful for the management to develop and improve hotel policies or services to meet consumer expectations.</p> Prutyumon Lepananon, Aswin Sangpikul, Nongnuj Sritanaanant Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275845 Tue, 30 Apr 2024 00:00:00 +0700 Guidelines for Promoting Tourism Business in Bangkok in Responding to Thai Senior Tourist Behaviors https://so03.tci-thaijo.org/index.php/npuj/article/view/275785 <p> The purpose of this research was to study the Thai senior tourists' tourist behaviors and opinions on marketing mix factors and the guidelines for promoting tourism businesses in Bangkok to respond to Thai senior tourist behaviors This research was mixed-methods research. The quantitative research population consisted of 400 Thai senior tourists, and the data analyzed using frequency, percentage, mean, and standard deviation, and 15 owners and staff of tourism businesses were the key informants for qualitative research. The results found that 1) Thai senior tourists mostly traveled both domestic and oversea twice per year and spent 3-5 days each time during Saturday-Sunday. The main objective of traveling was for tourism or leisure. Thai senior tourists mostly traveled with educational institutes, companies, or organizations. Most Thai senior tourists prefer to travel to natural tourist attractions, and the average cost per person for travel was approximately 1,000–5,000 Baht. 2) The opinions of Thai senior tourists on marketing mix factors of tourism business in Bangkok were at a high level in every factor: Product ( = 4.22); Price ( = 4.08); Place ( = 4.20); Promotion ( = 4.03); People ( = 4.22); Physical ( = 4.03) and Process ( = 4.03). 3) Guidelines for promoting tourism businesses in Bangkok found that tourism businesses should provide adequate safety for senior tourists. For management, businesses should provide enough staff to take care of Thai senior tourists, and for personnel management, the business should promote and develop staff's knowledge, skills, and expertise. For coordination aspect, the coordinator should analyze the problems and deal with them effectively, and the budget should be managed appropriately, and for the goods and services, the businesses should promote service mind to the relevant personnel in tourism business. The results of this research are a guideline for promoting tourism businesses for related organizations as well as for tourism entrepreneurs to use the information for planning and promoting tourism marketing as well as managing tourist attractions to support the demand of senior tourists effectively.</p> Veeraporn Korsawatplus, Koontiya Chiratiwatawat Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275785 Tue, 30 Apr 2024 00:00:00 +0700 Supply Chain of Snorkeling Activities in Trang Province https://so03.tci-thaijo.org/index.php/npuj/article/view/273637 <p> This research aimed to study the supply chain’s components of snorkeling activity in Trang Province, which were important for coordination within the supply chain and caused movements in the aspects of information and services flow continually. The methodology used in this study was qualitative research. The key informants consisted of 2 groups including 7 representatives of tourism entrepreneurs in Trang Province and 34 related persons in snorkeling activities. Data was collected using an in-depth and semi-structured interview, after that, the data was analyzed according to SIPOC model (supplier, input, process, output, customer). The study found that the supply chain of snorkeling activities in Trang Province had components in aspect of supplier 10 items, input 5 items, process 9 items, output 5 items, and customer 7 items. It indicated that the overview of management within the supply chain of snorkeling activities was systematic, The processes of supply chain were linked upstream, midstream, and downstream, and this showed characteristics of processes from production of goods and services to delivering them to tourists. Data on the components of supply chain snorkeling activities in Trang Province would be useful for tourism entrepreneurs and stakeholders to utilize it as information to organize snorkeling activities for tourists more efficiently.</p> <p><strong> </strong></p> Jutima Boonmee, Kantimarn Chindaprasert Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273637 Tue, 30 Apr 2024 00:00:00 +0700 The Relationships Between Auditing Management and Operational Achievement of Cooperative Auditing Office of Thailand https://so03.tci-thaijo.org/index.php/npuj/article/view/274873 <p>The purposes of this research were to study the relationship between audit management and the operational achievement of cooperative auditing offices in Thailand and to study the impact of audit management on the operational achievement of cooperative auditing offices in Thailand. The questionnaire was used as a tool for data collection. The participants included auditors from cooperative auditing offices in Thailand&nbsp; and&nbsp; auditors responding to the questionnaire, representing a response rate of 42.86 percent. The statistics used in data analysis included mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The results showed that 1) audit management in terms of audit control according to the Cooperative Auditing Office standards had a positive relationship with the operational achievement in terms of transparency and auditability. 2) audit management in terms of auditing professional skill development had a positive relationship with the operational achievement in terms of satisfaction of all parties. Lastly, 3) audit management in terms of audit knowledge management had a positive relationship with the operational achievement in terms of management quality. The results can be used as guidelines for managing the audit work in cooperative auditing offices in Thailand to be higher in quality and to achieve operational achievement.</p> Thanadom Rasriruttana, Sudarat Pongsatitpat, Mujarin Kaewyong Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/274873 Tue, 30 Apr 2024 00:00:00 +0700 Effects of Accounting Professional and the Use of Accounting Information Technology on Efficiency of Accounting Information Implementation and Accounting Success of Accountants in Thailand https://so03.tci-thaijo.org/index.php/npuj/article/view/273532 <p>This study aimed to examine the impact of accounting professionals and the use of accounting information technology on the efficiency of accounting information implementation, the impact of accounting professionals and the use of accounting information technology on the efficiency of accounting information implementation, and the impact of efficient accounting information implementation on the accounting success of accountants in Thailand. The data was collected from 325 accountants in Thailand using the questionnaire and was analyzed using simple regression and multiple regression. The results indicated that 1) professional accounting influences the efficiency of accounting information implementation. 2) The use of accounting information technology affects the efficiency of accounting information implementation. 3) Professional accounting and the use of accounting information technology affect the efficiency of accounting information implementation. 4) The efficiency of accounting information implementation positively affects the accounting success. This study suggests that professionalism and the use of accounting information technology will help accountants apply accounting information effectively, be able to present creative and useful data to the accounting data users, and also be able to apply the accounting data in the new format in time under worthy resources to succeed in working. These research results will be a guideline for the development of accountants, accounting professionals, and interested persons to be professionals, as well as for developing accounting work effectively in applying accounting information that will lead to successful work.</p> Phattharapron Pharanak, Jitsupang Kaewkham, Supattra Sorathiwa, Chatratchada Wiroterat Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273532 Tue, 30 Apr 2024 00:00:00 +0700 Development Process for Product Upgrading of Roi Phu Wild Honey Community Enterprise Group, Na Ngio Sub-district, Sang Khom District, Nong Khai Province https://so03.tci-thaijo.org/index.php/npuj/article/view/275762 <p> This research aimed to study the problems, needs, and product’s potential of the Roi Phu wild honey community enterprise and create a process to upgrade the honey product of the community enterprise to be certified by product standard certification. This research was area-based research for development using a mixed-methods approach, combining quantitative and qualitative research. The quantitative research used 30 people as a target group. The research instrument was a questionnaire. The data was analyzed using the mean, standard deviation, t-test, and F-test. The qualitative research used 12 key informants, which were selected using purposive selection. A semi-structured interview form was used as a research tool. The data collection methods included in-depth interviews, focus group discussions, SWOT analysis, TOWS matrix, and post-training review or after-action review: AAR. The conceptual framework emphasized the development process based on the CIPP model. The research findings showed that honey product's strength was its long shelf life, but its weaknesses were the lack of product standards and notability, while the opportunities were the market demand for pure honey due to the health trend, and the threats were the emergence of online markets, which cause market competition. Furthermore, there were limitations in modern knowledge and skills for product upgrading in this group. The group's need was to develop products to achieve higher standards and acceptance. The strategies plan included creating value-added processes for the products, and then providing training workshops on label, brand, and packaging development. The outputs were a honey product prototype and packaging. And after the consumer satisfaction evaluation during the sales validation, it was found that consumer satisfaction was at a very high level. The outcomes were the OTOP product certification and design patent registration.</p> Chutiphong Khongsanthia, Chadon Nakmai Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275762 Tue, 30 Apr 2024 00:00:00 +0700 Ho Chi Minh Museum in Nakhon Phanom: The Creation of Memory Place between Thailand and Vietnam after the Cold War https://so03.tci-thaijo.org/index.php/npuj/article/view/275484 <p>This study aimed to investigate the context regarding the establishment of the Ho Chi Minh Museum at Ban Na Chok village, Nong Yat sub-district, and to explore the collective memory of those involved with the museum. This qualitative research is based primarily on anthropological and historical research methodology, and the data was collected from primary and secondary sources in Thai, Vietnamese, and English, as well as an interview. Twenty participants, including Vietnamese-Thais, representatives from the Thai-Vietnam Association Nakhon Phanom, government officials, politicians, and anthropological and historical scholars, were selected using purposive sampling. The findings were as follows: 1) The museum was established as an area of collective memory and as a cultural and historical diplomacy protocol between Thailand and Vietnam after the Cold War. 2) The categories of selected memories displayed in the museum are formal memories, in consonance with the history written by the state that relates to Ho Chi Minh’s movement and relationship between the two countries. 3) The forgotten memories, such as the worship of Ho Chi Minh as a survival god during the Vietnam War and historical matters of Vietnamese-Thais in Nakhon Phanom were not displayed. The findings contribute to the improvement in terms of displays and contents exhibited in the museum and link to tourism between Thailand and Vietnam by retracing Ho Chi Minh’s route in Thailand.</p> suriya khamwan, watcharee sangboonraung Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275484 Tue, 30 Apr 2024 00:00:00 +0700 Shan labors adaptation in Mueang District, Chiang Mai Province https://so03.tci-thaijo.org/index.php/npuj/article/view/276369 <p> The objective of this qualitative research was to study the Shan labors adaptation in Mueang District, Chiang Mai Province. The data was collected using in-depth interviews, focus groups and observations. This research purposively selected 28 key informants including Shan labors leaders, community leaders such as village headmen, monks and additional information provider concluding non-governmental organization officers in Mueang District, Chiang Mai Province. The focus group was used with 4 groups of Shan labors leaders (26 people). The results found that Shan labors at Mueang District, Chiangmai Province are both legal and illegal labors. After immigrated to Mueang District, Chiangmai Province, the Shan labors have adapted to live in the area happily and be able to earn income from solid working. The adaptations of Shan labors were in the aspect of subsistence, occupation and working, languages and communication, child education, dressing, cultural and traditions, rights, and freedom.</p> Wichulada Matanboon Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/276369 Tue, 30 Apr 2024 00:00:00 +0700 Design of Mobile Lakorn Theng Tuk Theatre https://so03.tci-thaijo.org/index.php/npuj/article/view/275299 <p> This research aims to design a mobile theatre for the Lakorn Chatri Teng Tuk and assess the satisfaction of the Chatri Teng Tuk group toward the design of the Chatri Teng Tuk mobile theatre. The data was collected from document reviews and field trip data using observation, interviews, and a questionnaire. The three groups of target were purposive random sampling consisting of the experts in staging the Chatri Teng Tuk drama, the experts in design, and the users of the Chatri Teng Tuk group, namely Jakkrawanmongkonsin Group, Nonthaburi Province. The data was analyzed using descriptive statistics. The results found that: The design of the mobile theatre for Lakorn Chatri Teng Tuk was the installation and decoration in the containers, which used composite material. The area was divided into 5 parts, including the actor stage, musician stage, scene, dressing room, and audience seats. The installation used containers; the scene uses an LED screen that can change the scene layouts; and the exterior is decorated with the pattern of costumes from the Chatri Teng Tuk drama. The equipment used acrylic instead of glass in the dressing area for ease of transportation. The assessment results from the design experts found that the overall satisfaction score was very satisfied, with an overall mean of 4.45 (S.D. = 0.62). 2) The overall satisfaction assessment of the Chatri Teng Tuk theatre group was at a very satisfied level with an average score of 4.41 (S.D. = 0.56), which means the mobile theatre was designed to be convenient for the installation and can convert into a display in other formats.</p> Phanom Chongkon, Sattrapan Boonnoi, Kornkanok Sanitgan Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275299 Tue, 30 Apr 2024 00:00:00 +0700 Effects of Telling older adults about the Home Safety Assessment for Elderly to Fall Prevention https://so03.tci-thaijo.org/index.php/npuj/article/view/275386 <p>The objective of this study aimed to examine the effectiveness of telling older adults about the home safety self-assessment to prevent falls in community-dwelling. This study was quasi-experimental research. The population was elderly, aged 65 years and over who lived in Nakhamin sub-district, Phon Sawan district, Nakhon Phanom province for 927 persons in total. Calculate the sample size using G*Power, a sample size of at least 30 persons per group. The sample group was selected by purposive sampling based on inclusion and exclusion criteria. Data were collected using questionnaires for evaluate the effectiveness of telling in the experimental group received a home safety self-assessment and was given advice on improving the safe environment every week for a period of eight weeks. Falls data were collected every week until the end of eight weeks, while the control group received usual care. Data were analyzed using descriptive statistics. Wilcoxon signed-rank test was used to compare falls before and after the experiment. Repeated measure analysis of variance was used to compare results between experiments The results of the study found that 1) The area where falls were most common within the home in the bathroom area. The cause of the fall was due to the wet floor 2) The average number of falls in the experimental group, there was a statistically significant difference (p &lt; 0.05) between before and after the experiment period. The average number of falls in the control group and the experimental group was a statistically significant difference (p &lt; 0.05) at weeks 4, 5, 6, 7 and 8. Therefore, encouraging family members to use guidelines for evaluating the environment and improving it to be an age-friendly environment will increase safety and prevent falls in the elderly.</p> chonyitree sangwijit, Benyapha Sripanya, Kannikar Tappakit Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275386 Tue, 30 Apr 2024 00:00:00 +0700 Integrating Coding in the ADDIE Model for Instructional Media Development for Students with Intellectual and/or Autistic Disabilities https://so03.tci-thaijo.org/index.php/npuj/article/view/276804 <p>The purpose of this research was twofold: firstly, to analyze the problems and learning needs of students with intellectual and/or autistic disabilities using the ADDIE model, and secondly, to integrate coding into the instructional media development for these students within the ADDIE framework. The research followed the research and development process, encompassing the ADDIE model's five steps: analysis (A), design (D), development (D), implementation (I), and evaluation (E). The target group comprised 13 teachers responsible for teaching science and technology to students with intellectual and/or autistic disabilities across four schools—Chachoeng Panyanukul School, Kalasin Panyanukul School, Kawila Anukul School, and Nakornsrithammarat Panyanukul School—selected through purposive sampling. Research instruments included lesson planning for developing instructional media and a 5-point Likert scale questionnaire. Qualitative data underwent content analysis, while quantitative data were analyzed using descriptive statistics, including Mean (x̅)and standard deviation (S.D.). The results revealed the development of four instructional media items using the ADDIE model: the shadow matching board, the life cycle of the butterfly, the parts of a plant, and the five food groups. The parts of a plant and the five food groups instructional medias were deemed appropriate at the highest levels (x̅ = 4.58, S.D. = 0.53) and (x̅ = 4.72, S.D. = 0.44), respectively. The shadow matching board and the life cycle of the butterfly were appropriate at high levels (x̅ = 4.48, S.D. = 0.56) and (x̅ = 4.44, S.D. = 0.60), respectively.</p> Vasu Dabbaransi, Alisa Suwannarat Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/276804 Tue, 30 Apr 2024 00:00:00 +0700 Developing the Design Writing of a Lesson Plan in Micro-teaching to Prepare Pre-service Science Teachers under Unfamiliar Circumstances https://so03.tci-thaijo.org/index.php/npuj/article/view/273276 <p>The objectives of this research were to develop a lesson plan design for micro-teaching to prepare pre-service science teachers under unfamiliar circumstances, to study the ability to use information technology media for a lesson plan writing design, and to study the self-confidence in a lesson plan writing design to prepare students for science teachers under unfamiliar situations. The target group was 29 fourth-year general science students from the Faculty of Science, using purposive selection. The students enrolled in the course of learning management and general science class management 1 in semester 1, academic year 2020. Research tools consisted of 1) instructional activity design to development a lesson plan for preparation of science teacher students in unfamiliar situations; 2) an assessment form for using information technology media for a lesson plan writing design, and 3) a self-confidence questionnaire. The quantitative data were analyzed the mean and standard deviation, and the qualitative data was analyzed using content analysis. The findings were as follows: 1) for micro-teaching to prepare pre-service science teachers under unfamiliar circumstances was developed using the ADDIE model, which consists of the following steps: 1) analysis; 2) design a lesson plan of learners to complete all 3 aspects: cognitive, psychomotor, and affective; 3) development; 4) implementation; and (5) evaluation. 2) The overall ability to use information technology media for a lesson plan writing design was at a high level, with an overall mean of 4.41 and a 0.54 standard deviation. And 3) the overall self-confidence in a lesson plan writing design was at a high level, with an overall mean of 4.04 and a 0.81 standard deviation of 0.81</p> Duangjan Kaewkongpan, Chisapath Choothong Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273276 Tue, 30 Apr 2024 00:00:00 +0700 Effectiveness of Learning Management Model in Strengthening Reasoning Ability and Desirable Characteristics in Labor Law Subject for Vocational Students https://so03.tci-thaijo.org/index.php/npuj/article/view/275720 <p>This research aimed to study effectiveness of the learning management model in strengthening reasoning abilities and desirable characteristics in labor law subjects for vocational students. The population includes 36 second-year vocational certificate students, from the Faculty of Industrial Technology at Nakhon Phanom University with similar backgrounds, experiences and learning contexts. The sample was randomly assigned into 2 classrooms, including 20 second-year Vocational Certificate students in group 1 a trial group who were taught by the learning management model to strengthen reasoning abilities and desirable characteristics in labor law subjects, and 20 students in class 2 as a control group who were taught by the inquiry learning management model. Research tools include the learning management model for strengthening reasoning abilities and desirable characteristics in the labor law subject with a validity index of 0.78 and the assessing reasoning abilities and desirable characteristics in the labor law subject test with a discriminant power of 0.50-0.83, content validity between 0.65-0.85, and reliability coefficient between 0.75-0.82. The research was conducted between May-October 2023. Descriptive data such as percentage, mean, and standard deviation was used to analyze the data, and the difference between the means was tested using an independent t-test, a dependent t-test, a one-way MANOVA, and a univariate test at the significance level of.05. The results found that 1) the experimental group had a post-mean score of reasoning ability, and desirable characteristics were significantly higher than the pre-mean score at the.05 level. According to the total score of 45, the average score before studying was 20.7 and after studying was 38.9, respectively. The average scores for desirable characteristics were 42.8 and 74.9 points within a total of 80 points, respectively, and 2) the experimental group had higher average scores for reasoning abilities and desirable characteristics after learning than the control group with statistical significance at the .05 level, also average reasoning ability scores were 42.8 and 29.0, respectively, and average desirable characteristics scores were 74.9 and 54.5, respectively. The results indicate that a learning management model for strengthen reasoning abilities and desirable characteristics in labor law subjects can enhance reasoning abilities and desirable characteristics of vocational education students. It should be applied as an option and expanded to raise the achievement level of this labor law subject to be more successful in the future.</p> Boonlert Phokham, Phichittra Thongpanit , Nirat Jantharajit Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275720 Tue, 30 Apr 2024 00:00:00 +0700 Developing Scientific Literacy and Teamwork and Collaboration Competency of 7th Grade Students Using the Predict-Share-Observe-Explain Model with Augmented Reality Technology https://so03.tci-thaijo.org/index.php/npuj/article/view/273902 <p> The objectives of the research were to develop scientific literacy and the teamwork and collaboration competency of 7<sup>th</sup> grade students using the predict-share-observe-explain model with augmented reality technology. The target group were 30 7<sup>th</sup> grade students in classroom No.1/6, who were studying at Wangsammowittayakarn School, Udon Thani Province, semester 1, academic year 2023. The research design was action research with three operating cycles. The research tools were: 1) the research practice instrument consisted of lesson plans using the predict-share-observe-explain model with augmented reality technology; 2) the reflection tools, including teacher's learning management recording forms, teacher and student behavior observation forms, student interview forms, ended-inspiral of the scientific literacy test, and ended-inspiral of the teamwork and collaboration competency assessment form; and 3) the assessment tools, consisting of the scientific literacy test and teamwork and collaboration competency assessments. Descriptive statistics, including mean, standard deviation, and percentage, were used to analyze quantitative data. Quantitative data was analyzed using content analysis. The research findings indicated that 1) the average score in scientific literacy of the students was 30.67, which was 73.02% of the full score, and 22 students, or 73.33%, passed the set criteria; and 2) 23 students, or 76.67%, scored level 7 or higher in teamwork and collaboration competency, surpassing the set criteria.</p> Nittaya Naseeken, Sitthipon Art-in Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273902 Tue, 30 Apr 2024 00:00:00 +0700 The Development of Chinese Listening and Speaking Abilities for Grade 5 Students Using Activity-Based Learning with Flipped Classroom https://so03.tci-thaijo.org/index.php/npuj/article/view/275058 <p class="AL05"><span style="color: windowtext;">The objectives of this research were to develop Chinese listening abilities using the activity-based learning management model integrated with a flipped classroom, where the hypothesis was that Grade 5 students must have an average score of not less than 70 percent, and to develop Chinese speaking abilities using the activity-based learning management model integrated with a flipped classroom, where the hypothesis was that the students must have an average score not less than 70 percent and the number of students who pass the criteria must not be less than 70 percent. The target group in this research was 39 Grade 5/6 Kalasinpittayasai School students who enrolled in the Chinese course during the first semester of the academic year 2023. The design of this research was action research. The research tools used in the study include: 1) the tools used in the research practice, which consisted of the activity-based learning management model integrated with flipped classroom lesson plans; 2) the tools used to reflect the results of the research practice, such as the teacher's learning management behavior observation form, the student's learning behavior observation form, the forms for recording results of learning management, the student interview form, and a test at the end of the circuit; and 3) the tools used to assess the effectiveness of learning management, such as a Chinese listening ability test, a Chinese speaking ability test, and a conversation form. <span style="letter-spacing: -.2pt;">Quantitative was analyzed using mean, standard deviation, and percentage; qualitative data was analyzed using content analysis. The results found that<span lang="TH"> 1) </span>the average score of students for Chinese listening abilities was <span lang="TH">17.74</span>, which accounted for <span lang="TH">88.72 </span>percent of the total score, and <span lang="TH">39 </span>students passed the criteria, which was <span lang="TH">100 </span>percent and was higher than the defined criteria. <span lang="TH">2) </span>The average score of students for Chinese speaking abilities was <span lang="TH">23.23</span>, which accounted for <span lang="TH">77.44 </span>percent of the total score, and <span lang="TH">33 </span>students passed the criteria, which accounted for <span lang="TH">84.64 </span>percent and was higher than the defined criteria.</span></span></p> Preeyapon Phuysaengpan, Prin Tanunchaibutra Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/275058 Tue, 30 Apr 2024 00:00:00 +0700 Development of Analytical Thinking Ability and Teamwork and Collaboration Competencies for Grade 5 Students Using Brain Based Learning with Motion Graphic https://so03.tci-thaijo.org/index.php/npuj/article/view/273452 <p> The objectives of the research aimed to develop the analytical thinking ability and as well as the teamwork and collaboration competencies of grade 5 students using brain-based learning with motion graphics. The study involved a group of 10 grade 5 students at Banlaonokchumwittayasan School, Khon Kaen Primary Education Service Area Office 1, on semester 1, academic year 2023. The research design was action research with three operating cycles. The research tools were the operational tools, which consisted of lesson plans using brain-based learning with motion graphics with an average suitability of 4.63, which was the highest level of suitability; 2) the reflection tools, which consisted of teacher's learning management recording forms, teacher and student behavior observation forms, student interview forms, ended-inspiral analytical thinking ability assessment forms in which the level of difficulty of cycle 1 was between 0.31-0.59 and discrimination power was between 0.41-0.73, and a reliability test was at 0.84, while cycle 2 had a level of difficulty between 0.22-0.63 and discrimination power between 0.38-0.70 with a reliability test of 0.84, and cycle 3 had a level of difficulty between 0.31-0.53, discrimination power between 0.40-0.76, and a reliability test of 0.82 and ended - inspiral of teamwork and collaboration competency assessment with an IOC between 0.67-1.00 ; and 3) assessment tools, consisting of analytical thinking ability tests with a level of difficulty between 0.22-0.72, discrimination power between 0.35-0.58 and a reliability of the test at 0.89, and teamwork and collaboration competency assessments with an IOC between 0.67-1.00. Quantitative data analysis was performed using basic statistics, including the mean, standard deviation (S.D.) and percentages. Qualitative data was analyzed through content analysis. The findings show that, 1) the students had an average of analytical thinking ability for 22.00, or 73.33 % of the total score, and there were 8 students who passed the criteria, which accounted for 80.00% of the total number of students, which was higher than the defined criteria. 2) Most of the students had an assessment of teamwork and collaboration competency at level 5. There were 8 students who passed the criteria, or 80.00% of the total number of students. which was higher than the defined criteria.</p> kanoknad mongkolsawat, Sitthipon Art-in Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273452 Tue, 30 Apr 2024 00:00:00 +0700 The Effect of Extra-Curricular Activities on “Amazing Huakao” Based on Cooperative Learning Using STAD Technique with Boardgames on English Learning Achievement of Grade 1 Students https://so03.tci-thaijo.org/index.php/npuj/article/view/273555 <p>The purposes of this research were to compare the learning achievement of students in English before and after using the extra-curricular activities based on cooperative learning management by using the STAD technique with boardgames, to compare the learning achievement of students after using the extra-curricular activities based on cooperative learning management by using STAD technique with boardgames with the criteria of 70 percent, and to study students’ satisfaction toward the extra-curricular activities. The samples were 30 grade 1 students in a primary school in Songkhla province, the Songkhla primary education service area office 1, using cluster random sampling. The research instruments consisted of 1) lesson plans, 2) an English learning achievement test with a 0.86 reliability value, and 3) the student’s satisfaction questionnaire. The statistics used in the data analysis were mean, standard deviation, and t-test. The result showed that: 1) the posttest score of English learning achievement after using the extra-curricular activities based on cooperative learning management by using STAD technique with boardgames was significantly higher than the pre-test at the level of.01; 2) the posttest score of English learning achievement after using the extra-curricular activities based on cooperative learning management by using STAD technique with boardgames was significantly higher than the criteria of 70 percent at the level of.01; and 3) the students’ satisfaction toward the extra-curricular activities was at a higher level. This research has improved students' English learning achievement and satisfaction toward the activities, which will further affect the educational quality of the English subject.</p> Nisorfu Binhajiniyi, Juraisiri Choorak, Urarat Parnrod Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273555 Tue, 30 Apr 2024 00:00:00 +0700 Scaffolding: English Teaching Technique in 21st Century https://so03.tci-thaijo.org/index.php/npuj/article/view/273796 <p>In the 21st century, English communication performance is one of the ten key competencies for Thai learners. Effective teaching methods should support learners both cognitively and emotionally. This paper proposes the use of <strong>scaffolding techniques</strong> that foster effective learning environments through social interaction in the Zone of Proximal Development using the target language. <strong>Cognitive scaffolding</strong> involves teachers acting as facilitators who create learning environments that suit circumstances by fostering teaching methods, techniques, and mediums tailored to students' language abilities. <strong>Emotional scaffolding</strong> is the stimulation of a positive learning atmosphere, focusing on a positive attitude. As learners progress, the level of support gradually diminishes, encouraging them to tackle challenging tasks independently. Scaffolding techniques mirror the inherent learning process. Thus, they obtain a high degree of flexibility and can be applied to various teaching approaches.</p> Piyada Jingwangsa, Supatida Dumchoo, Krirk Kisawadkorn, Natsamol Jirangvoraphot Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/npuj/article/view/273796 Tue, 30 Apr 2024 00:00:00 +0700