Journal of Humanities and Social Sciences Nakhon Phanom University

The influence of online customer experience on e-satisfaction, eWOM, and repurchase intention: An investigation of on-demand logistics in Thailand

2023-11-28T13:51:47+07:00

This study aims to study the online customer experience variables and the impact on electronic satisfaction, electronic word of mouth (eWOM), and repurchase intention in the context of on-demand logistics services in Thailand. Moreover, this research is also aimed at describing the study of mediating variables such as e-satisfaction toward dependent variables such as eWOM and repurchase intention. On-demand logistics through electronic services platforms such as food delivery and/ or ride-hailing transportation prioritize the platform user experiences influence consumer behavior. This research developed and presented a conceptual model. The model was analyzed using structural equation modeling (SEM) from a survey of a population, such as experienced users. The sample group consisted of 537 experience users who answered the questionnaire for collecting, assessing, and analyzing data. The results confirm that overall customer experience has a significant direct effect on e-satisfaction. Furthermore, e-satisfaction has a direct impact on eWOM and repurchase intention. Moreover, e-satisfaction is a perfect mediation that influences eWOM and repurchase intention. The obtained result is derived from the indirect effect, which is measured through the non-parametric bootstrapping method. The summary of this research can be used to improve marketing strategies and extend their online service channels and post-purchase services.

A Study of Teacher’s Competency for Conducting a Professional Development Program at a Catholic School in Thailand Using the Southeast Asia Teachers Competency Framework

2023-09-01T09:10:19+07:00

This research aimed to study the competency of teachers at a Catholic school in Thailand using Southeast Asia Teachers Competency Framework (SEA-TCF) as regional standardize measurement. The research divided into 2 phases: to investigate the level of teachers’ competency according to the framework, and to conduct the professional development program for improving the teachers’ competency. The sample group of the study consisted of 179 Thai and foreign teachers. The instrument used for data collecting was the Self-Rating Competency Checklist. The Confirmatory factor analysis (CFA) was used to construct the instrument quality. The over al reliability was at Cronbach's a of .942. The research results showed the level of teachers' competency in 4 aspects from the highest to the lowest respectively: becoming a better teacher every day (= 3.26), support and help students to learn (= 3.04), the community was engaged (= 2.99), and know and understand what to teach (= 2.92). The average of the 4 groups of competency was at the level that the teachers are able to do very well’ (= 3.05). In the second phase was a professional development program which conducted according to the result that found that the level of teachers’ competency need improvement. The result from testing pre and post-activity using a paired samples t-test found that the score was significantly different: pre-activity (= 2.17, S.D. = .88) and post-activity (= 3.88, S.D. = .61) when t(159) =-32.94, p=.00. This showed that the Self-Rating Competency Checklist using the SEA-TCF was a helpful tools for identifying areas of teacher improvement so the school can provided suitable professional development activities and can also create a collaboration and knowledge sharing between teachers and school staff

Gamification Mechanism and Elements Affecting Gamification Dynamics: A Case of Generation Z in Thailand

2023-10-25T20:23:46+07:00

This study aims to discover gamification mechanisms and elements affecting gamification dynamics. A quantitative cross-sectional study was used to collect data from 350 generation Zs across Thailand. The data were analyzed using descriptive statistics such as frequency, means, and standard deviation As well as an analysis of variance (ANOVA), correlation, and regression respectively. The research found that there is a significant dynamic at .05 level of gamification for different genders and education levels. However, an analysis of correlation found that game feedback and game challenges (r = .80, p < .00) had the highest value, followed by the challenges and types of game (r = .77, p < .00). Moreover, the results of game mechanism found that and points, levels, leaderboards, and teammate(s) are significantly affect game dynamics. The organization can use the research result to apply for policy formulation in order to develop human resource using the gamification process, which can help the organization increase its competitive capability continually.

Avoiding Self-bragging: How to Establish Effective Self-Credibility in a Persuasive Speech

2023-10-04T11:05:00+07:00

This study aimed to 1) investigate persuasive techniques employed to establish a credibility and trust (ethos) in persuasive speeches, and 2) explore the techniques used in establishing a credibility and trust (ethos) in persuasive speeches. The rhetorical analysis was conducted to analyze Oprah Winfrey's speeches divided into two scenarios consisted of the speech that delivered at Harvard University Commencement Ceremony in 2013 and the one at the 75th annual Golden Globe Awards. The Aristotle's rhetorical theoretical framework was used to analyze focusing on ethos and persuasive techniques including similitude, deference, expertise, self-criticism, and inclination to succeed. The findings found that the notion of humility was primarily emphasized in both speeches of Winfrey by using the technique of deference. While self-criticism was more used in the Harvard University Commencement Ceremony speech, however it was not as prominent in the Golden Globe Awards speech. Additionally, it was observed that the characteristics of the audiences were also the principal role in choosing the techniques.

Economic and Social Impacts From the COVID-19 Pandemic Affecting Personal Financial Planning of the People in Mueang District Buriram Province

2023-08-17T10:12:21+07:00

This research aimed to study the level of economic, social, and personal financial planning impacts, factors affecting personal financial planning, as well as study the personal financial planning models under the COVID-19 pandemic situation of the people in Mueang District, Buriram Province. This study was a mixed methods research. The data collection was divided into two phases: 1) quantitative data analysis used the questionnaires as a research tool. The samples were 400 people who live in Mueang District, Buriram Province, selected by a simple random sampling method. The statistics used for the data analysis were frequency, percentage, mean, standard deviation, and multiple regression analysis; 2) qualitative data analysis used group discussion. The sample consisted of 6 people selected by purposive sampling. The results found that: 1) the level of economic, social and personal financial planning impacts under the COVID-19 pandemic situation was at a high-level. 2) The economic and social impacts of was the factors affected the personal financial planning. And 3) the people plan their personal financial planning by savings deposits and buying life insurance.

Factors Affecting Intention to Repurchase Thai Novel Electronic Books of Consumers in Thailand

2023-08-07T15:57:24+07:00

The purpose of this research was to study factors affecting the intention to repurchase Thai novel electronic books of Thai consumers in Thailand. The factors consisted of marketing mix including product, price, place and promotion as well as quality of information technology including system quality, information quality and service quality. The sample consisted of 385 Thai consumers who had experiences buying Thai novels electronic books in Thailand. The data collected from the members of online communities. The research tool used for data collecting was the online questionnaire. The convenience sampling was used to random the sample. The statistics used to analyze the data were descriptive statistics including frequency, percentage, mean and standard deviation, and the inferential statistics using the analysis of multiple linear regression. The results showed that the highest factors affecting the intention to repurchase Thai novel electronic books of Thai consumers in Thailand was the service quality factors and followed by product factor, information quality and price that significantly affected intention to repurchases at the .05 level.

The Effects of Business Intelligence Capability on Competitive Advantage and Firm Performance: Empirical Evidence from Thai Listed Companies

2023-11-21T16:06:58+07:00

This research aims to investigate the effects of business intelligence system capability on competitive advantage and firm performance. A mail questionnaire was employed as a data collection instrument, gathered from chief executive officers of 173 Thai listed companies. The statistics used to test the hypotheses consisted of multiple correlation analyses and multiple regression analyses. The results indicate that business intelligence competency in sensing, transforming, and driving positively affect competitive advantages. Moreover, business intelligence competency in sensing and transforming positively affect firm performance. Additionally, competitive advantages have positive relationship and impacts on firm performance. According to the results, firms should prioritize creating the business intelligence capability to provide advantageous information supporting business decision-making, which can help firms see overall data from in-depth relationship analysis through an easy and beneficial presentation to wisely aid firms' decision-making, as well as to increase competitive advantages and lead to goal achievement for the firms.

Relationships between Service Quality and Customer Loyalty of Kasikorn Bank Public Company Limited in Nakhon Phanom Province

2023-10-12T09:49:43+07:00

This study aimed to study the relationship between service quality and customer loyalty of Kasikorn Bank Public Company Limited in Nakhon Phanom Province using a questionnaire for data collecting from 400 Kasikorn Bank Public Company Limited customers in Nakhon Phanom Province. The multiple correlation analysis and multiple regression analysis was used to analyze the data. The results showed that 1) the service quality in the aspect of service enthusiasm had relationship and effect toward the customer loyalty, 2) the service quality in the aspect of service equity had relationship and effect toward the customer loyalty, and 3) the service quality in the aspect of service personality had no relationship and effect with the customer loyalty. The empirical evidence of this research identified that the bank should give priority with the planning process and develop the service quality to provide good service to the customers as well as provide the good experiences to the customers in order to let the organization be able to develop their potential and compete with other organization and survive under the change of current economic environment, especially the service quality can make the organization to get the acceptance from the customers and get the customer loyalty which was the factor that cause the organization succeed on running the business effectively and in the future the organization can succeed in the long term and be sustainable according to the customer loyalty toward the organization.

The Effects of Omni-channel on Shopping Value Efficiency of Customer Loyalty : A Case of Lotus Super Centers in Thailand

2023-11-28T10:27:20+07:00

This study aimed to examine the effects of omni-channel shopping value through omni-channel on customer loyalty: a case of Lotus Super Centers in Thailand. The data was collected from 309 customers using a questionnaire. The statistics used for data analyses consisted of multiple correlation analyses, and multiple regression analyses. The research findings revealed that shopping value through omni-channel in the aspects of physical store shopping value, mobile application shopping value, and social networking shopping value had an overall effect on customer loyalty. Therefore, retail business executives should give priority to selling products through the storefront and arrange products to attract consumers, focusing on fresh products with a clear price tag as well as developing modern applications for selling products through this channel that are easy to use and meet consumer needs. Over-presenting products should be avoided, and focus should be on selling products through online social networking channels because it is a modern channel and has a large number of users in order to create a competitive advantage.

We Travel Together: Shared Experiences of Family Tourist with Various Ages

2023-11-03T11:24:56+07:00

This qualitative research aimed to explore the shared experiences of family tourist of various ages and to examine guidelines for developing tourist attractions that related with family tourist experiences. The data was collected from 36 tourists, consisting of grandparents, parents, and children (childhood–adolescence), who had travelled with their families using in-depth interviews. The data sampling was criterion sampling. A thematic method was used for data analysis. The study found that: 1. The characteristics of shared tourism experiences of family tourist of various ages included 3 components: 1) relaxation; 2) escaping the routine life; and 3) strengthening family relationships. 2. The guidelines for developing tourist attractions to meet the needs of family tourists consisted of 3 aspects: 1)various tourism activities, 2)providing rest areas, and 3)creating green spaces. The result of this research is information for various organizations, entrepreneurs, and the public to be concerned with tourist attractions, which have important roles in creating valuable experiences for family tourists.

Assessing the Social Return on Investment for the Cultural Entrepreneurship Development Project in Traditional Candle Making in the Old City Neighborhood of Ubon Ratchathani Province

2023-11-21T10:23:17+07:00

The purpose of this research was to assess the social return on investment (SROI) for the cultural entrepreneurship development project in traditional candle making in the old city neighborhood of Ubon Ratchathani Province. The methodology involved observational methods and in-depth interviews with key stakeholders, particularly cultural entrepreneurs. The sample size was determined using convenience sampling. The participants were 11 cultural entrepreneurs who attended and chose to provide information for the project. The research instruments consisted of questionnaires, in-depth interviews, semi-structured interviews, and focus group discussions. The results found that the social return on investment (SROI) was at 3.46, which showed that each baht of investment in research could create a return to the entrepreneurs both in societal value and economic value of 3.46 baht. Therefore, this research budget is worthily spent and can contribute to society. The principle-based policy recommendation suggests the SROI assessment framework from this article should be applied to other organizations’ activities or projects in order to assess the worthiness of investment. that conduct activities aimed at assessing the value of investments. Other cultural entrepreneurs or related organizations can apply the pattern of this cultural capital-enhancing activity as a guideline for Other cultural entrepreneurs or related organizations can apply the pattern of this cultural capital-enhancing activities as a guideline for organizing project activities for promoting occupation or tourism in the area to spread around to protect the capital concentration and build up the community potential to be able to become cultural entrepreneurs of people in the area.

Modern Managerial Accounting Skills Affect an Application of Technology and Innovation in Managerial Accounting and the Success of Managerial Accountants of Listed Companies on the Stock Exchange of Thailand

2023-12-21T14:35:36+07:00

This study aimed to examine the effects of modern managerial accounting skills on the application of technology and innovation in managerial accounting and managerial accounting success. The data was collected from 682 managerial accountants from listed companies on the Thai stock exchange using the questionnaire, and there were 389 questionnaires were returned. The data was analyzed using multiple regression analysis. The results showed that 1) modern managerial accounting skills in the aspects of accounting professional knowledge and strategic business in the aspects of financial planning and control, digital technology and communications, in the aspects of leadership and resource application, and business ethics have a positive impact on the application of technology and innovation in managerial accounting. 2) The application of technology and innovation managerial accounting has impact on managerial accountants’ success. This research indicates that managerial accountants should focus on modern managerial accounting skills, the application of technology and innovation in managerial accounting and managerial accountants success.

A Study of Business Environment on Accounting Information Quality and Decision-making Efficiency of Small and Medium Enterprises (SMEs) in Khon Kaen Province

2023-08-11T14:25:41+07:00

This study aimed to investigate the business environment, accounting information quality, and decision-making efficiency of Small and Medium-sized Enterprises (SMEs) in Khon Kaen Province, as well as the impact of business environment on accounting information quality and decision-making efficiency, and to compare the effects of duration in operating time, number of employees, registered capital, and business model on the business environment, accounting information quality, and decision-making efficiency of these SMEs. The research instrument consisted of 208 questionnaires. The sample consisted of accounting executive of SMEs in Khon Kaen Province using stratified sampling. The data was analyzed using multiple regression analysis. The research found as follows: 1) The Accounting executives considered that overall business environment, accounting information quality, and decision-making efficiency of SMEs were at a high level. 2) The business environment significantly has a positive relationship on accounting information quality and decision-making efficiency at a 0.5. level, which mean that prioritizing appropriate business environment management affects the quality of accounting information and leads to executives' decision-making efficiency. 3) The SMEs have different durations of running businesses; the accounting executives consider business environment, accounting information quality, and decision-making efficiency overall to be different SMEs with different business registered capital have different views on the overall business environment, and SMEs with different business models have different opinions on quality of accounting information at a statistically significant level of 0.5.

Effectiveness of Value Chain Costs and Achievement of Organizational Goals: An Empirical Test of Companies Receiving Sustainability Awards on The Stock Exchange

2023-09-27T10:19:35+07:00

This research aimed to examine the impact of value chain costs effectiveness on resource utilization, productivity increasing and organizational goal achievement, assess the effects of resource utilization efficiency on productivity increasing, and examine the effect of resource utilization efficiency and productivity increasing toward achievement of organizational goals. The population was 61 award-winning companies in the Thailand stock market between 2015 to 2021. A questionnaire was used as a research tool to collect data, and there are 32 companies from executives in accounting section responded the questionnaire. The findings revealed that the effectiveness of value chain costs influenced the resource utilization efficiency, productivity increasing and organizational goal achievement, especially productivity increasing highly influenced organizational goal achievement. Therefore, executives should support the operational processes to get products or services quality that meet customer demands through cost reduction, minimizing all from of losing, utilizing suitable technology, and utilizing limited resources efficiently.

Factors that influence the level of satisfaction and loyalty to Accounting Firm in Bangkok and Metropolitan Area

2023-11-08T15:47:15+07:00

The objective of this research is to identify the factors Influencing the level of customers' satisfaction and loyalty in choosing the service of an accounting firm in Bangkok and the metropolitan area. The data was collected using a questionnaire using. The sample consisted of 450 entrepreneurs using a stratified random sampling method, including 152 agricultural businesses, 148 wholesale businesses, and 150 construction businesses. The data were analyzed using descriptive statistics including means and standard deviation, as well as structural equation modeling. The results of the study found that the factors affecting customer satisfaction and loyalty to accounting firms in Bangkok and the metropolitan consisted of service quality factor, which have a positive impact on service experience factor, and that the quality of service is important to customers’ satisfaction. which stems from the service providing services that meet customers' needs and impress customers. And also, the service experience factor has a positive effect on the satisfaction factor of customers because the accounting firm's past service experience can build credibility and trust with clients. In addition, the satisfaction factor also has a positive and significant effect on the customer loyalty factor, which is beneficial to the accounting office in creating a competitive advantage.

Relationships Between Internal Audit Efficiency and Performance of Local Government Organizations in Sakon Nakhon, Nakhon Phanom and Mukdahan

2023-05-15T11:24:07+07:00

This research aimed to examine the relationship between internal audit efficiency and the performance of local government organizations in Sakon Nakhon, Nakhon Phanom and Mukdahan. The questionnaire was used as a tool to collect data from the executive in internal audit departments from 121 organizations. The statistics used for data analysis consisted of Multiple Correlation Analysis and Multiple Regression Analysis. The results found that the internal audit efficiency in the aspect of audit planning, auditing, and reporting and follow-up had a positive correlation and effect toward the performance of organization. This research indicated that the organization that has effective internal auditing can increase the quality of an organization’s performance to meet the determined purposes, to increase the efficiency of using resources economically and rewardingly and can support and promote the organization to have a higher performance to be in line with the government’s policies under a suitable risk management and control, and also good supervision. The outcome resulted in a higher success rate, which benefited local government organizations, and internal audit efficiency was a part of the aforementioned success, and also can build trust and add value towards the organization performance.

The Development of Local Curriculum : Music and Ancient Remains in Lopburi : A Case of The Sacred Performance for Relics Worship

2023-09-15T11:50:49+07:00

The objectives of the research were to study basic data on curriculum development, to experiment a local curriculum, to evaluate and improve the curriculum in terms of the learning outcomes and the potential in conducting relevant creative coursework projects, and to study the attitudes of 29 undergraduate freshmen students in Music Education major in the first semester of academic year 2023 towards the curriculum. The instruments used in this research were the local curriculum, the questionnaire, the group interview topics, the learning achievement test, the potential assessment form on creative coursework projects, and a questionnaire on students’ attitudes towards the curriculum. The data were analyzed using percentage, mean, standard deviation, and dependent sample t-test. The findings were as followed: 1) The result of the basic data study showed that the students and the involved people required the curriculum focusing on collaborations from educational institutes, organizations, and communities to create the local identity of Lopburi, and the local experts were required to take part in learning management. 2) The result of developing the curriculum found that the components of the current curriculum consisted of principles, objectives, structures, course descriptions, scopes of course content, learning periods, teaching guidelines, medias, evaluations, and 5 learning modules. The result of the experts evaluating found that the curriculum components were relevant and suitable for teaching. 3) The result of the curriculum experiment with students using the leaning activities such as group activities, action learning activities, using learning resources for cultural heritage and ancient sites in Lopburi, learning from the officials of the 4^th Regional Office of Fine Arts Department and the local community scholars who were the lecturers with the researchers. 4) The result of the curriculum evaluation and improvement indicated that there was a significant difference at .05 level in learning about the contents in the developed curriculum. The students were able to conduct relevant creative coursework projects and also expressed positive attitudes. Both instructors and students suggested that the curriculum should be improved in terms of learning time periods to be flexible and suitable to the contents.

Innovative Fashion and Lifestyle Design from Sustainable Fiber Processing with Valueless Agricultural Waste

2023-08-30T21:27:30+07:00

The purpose of this study was to find the guideline of developing innovative fibers from valueless agricultural waste products of durian rinds suitable for fashion and textile products. The population included 11 people in total consisting the durian entrepreneurs (Chanthaburi province area), the generation Y consumers, and textile experts. The sample group consisted of 3 textile experts using purposive sampling selection. The interview form was used as a research instrument. The data was collected from the field visit to survey durian entrepreneurs in Chanthaburi province, the developing of durian fibers into textiles innovation, and the result analysis of the fabric pattern suitable for developing into fashion lifestyle products. The results of the study showed that there is the mechanical property like the fiber of cotton and hemp in durian rinds which can use in textile industry. The experiment can be concluded as follows; 1) the development of fiber from durian rinds can sort the fiber with the following 2 ways; drying and boiling to sort the fiber, and soaking or pickling the durian rinds to sort the fiber, which the soaking or pickling the durian rinds provided the natural fiber and the quality of fiber was better, but there is the limitation that soaking and pickling took long time and it is smelly. 2) The development of textile products from durian fibers with the cotton divided into 2 patterns: the first pattern used community weaving (hand-spined) which tried to weave the fabric according to the ratio of cotton : cotton mixed with durian fiber, the result found that the characteristic of the fabric is quite thick, stay in shape and keep the shape well. The surface was in normal condition but some of them were quite rough. The thickness of the fabric was at normal level, and some of them were slightly thick respectively. The fabric surface is quite similar to other natural woven fabric. The second pattern used industrial drawing and weaving which the fiber was formed using Open End Rotor Spinning and Grabo spinning according to the ratio of durian fiber : cotton using Nep weaving pattern. The result found that the fabric was thick, rough, and flexible. The surface is harsh and smooth respectively. The differences found in the fabrics may be caused by the cleavage of the fibers which were the substrates. According to the surface and structural pattern analysis of the fabric found that the fabric was suitable to use in each type of fashion lifestyle products differently such as such as clothing, bags and home decoration products etc.

COVID-19 Informative Communication Behaviors in Seekaew Sub-District, Meang Roi-et District, Roi-et Province, Thailand

2023-09-05T09:45:37+07:00

The purpose of this research was to study the communication behaviors of Village Health Volunteers (VHVs) and residents in Seekeaw Sub-district, Mueang Roi Et District, Roi Et Province. This research used a mixed-method approach. A qualitative study was conducted from 44 VHVs using in-depth interview, along with a quantitative research which studied from 346 household representative. The research tool was a questionnaire. The research tool was qualitied by 3 experts. The value of content validity was 0.98 and the Cronbach's alpha coefficient was 0.75. The results of the qualitative research revealed that the VHVs had communication behavior on disseminating COVID-19 information from online media, especially www.google.com and the “MorPromt” mobile application. They also used offline media, including personal communication with Public Health Officers together with other media such as brochures, vinyl banners, community loudspeakers, and being role models in vaccinated experiences. The quantitative research found that the highest media exposure behavior of citizens was the offline media which 97.69% was the personal media, online media which 58.09% was mobile application, and the information utility behavior for self-preventing according to the D-M-H-T-T-A guidelines which 97.98% was physical distancing and wearing masks and the least one was 50.58% of ATK testing and Swab.

Development of Scientific Literacy of Mathayomsuksa 3 Students on the Topic of Daily Materials Using Inquiry Model (5E) Combined with TPACK

2023-09-05T13:43:13+07:00

The purposes of this research were to create learning management plans of inquiry model (5E) combined with technological pedagogical content knowledge (TPACK) for Mathayomsuksa 3 students on the topic of daily materials to meet the 75/75 efficiency criteria, compare the scientific literacy and learning achievement of before and after the learning management, and study the students’ satisfaction. The samples of this research were 22 Mathayomsuksa 3/3 which used a cluster random sampling using classroom as a random unit. The research tools were inquiry model (5E) combined with TPACK learning management plans, a scientific literacy test, a learning achievement test, and a satisfaction questionnaire. The statistics used for data analysis were percentage, mean, standard deviation, and t -test for Dependent Samples. The findings found that the efficiency of learning management plans was at 76.50/76.59 which was consistent with 75/75 the criteria. The student’s scientific literacy after learning was significantly higher than before at .01 level. The learning achievement of the students after learning was significantly higher than before at .01 level. The satisfaction of the students was at the high level (= 4.28).

The Development of Mathematics Problem Solving and Critical Thinking Abilities of Grade 6 Students Using Problem-Based Learning with The Cartoon Animation

2023-11-28T10:14:44+07:00

The objectives of the research aimed to develop mathematics problem-solving and critical thinking abilities of students using problem-based learning and cartoon animation for grade 6 students to have average score of not less than 70% of the total score and to have more than 70% of all students passed the criteria. The target group consisted of 20 grade 6 students at Banlawa School, Khon Kaen Province, during the first semester of the 2023 academic year, using action research. The research instruments were divided into 3 types: research operational tools, research reflection tools, and research assessment tools. Quantitative data was analyzed using descriptive statistics, consisting of mean (), standard deviation (S.D.), and percentage (%). Qualitative data was analyzed using content analysis. The results found that: 1) The students’ average score of the mathematics problem-solving ability was 29.05 (S.D. = 5.74), which was 72.63 percent of the total score, and 15 students passed the criteria, which accounted for 75.00 percent which was higher than the defined criteria. 2) The students’ average score of the critical thinking ability was at 18.20 (S.D. = 3.22), which was 72.80 percent of the total score, and 14 students passed the criteria, which accounted for 70.00 percent, which was higher than the defined criteria.

Development of Science Process Skills and Learning Achievement of Prathomsuksa 4 Students on the Topic of Moon and Solar Systems Using Inquiry Model (5E) combined with Social Media

2023-11-01T09:49:47+07:00

The purposes of this research were to develop lesson plans based on the Inquiry Model (5E) combined with social media on the topic of the moon and solar systems to meet the efficiency of 80/80, compare the students’ science process skills and learning achievement before and after learning the Inquiry Model (5E) combined with social media, and to examine students' satisfaction with the learning management using Inquiry Model (5E) combined with social media. The sample group consisted of 32 Prathomsuksa 4 students at a private school in Sakon Nakhon Province who were studying in the second semester of the academic year 2022 using cluster random sampling. The research instruments were: 1) four lesson plans based on inquiry model (5E) combined with social media; 2) a science process skills assessment; 3) a learning achievement test; and 4) a satisfaction questionnaire. The statistics used for data analysis were percentage, mean, standard deviation, and t-test for dependent samples. The findings showed that the efficiency of the lesson plans based on Inquiry Model (5E) combined with social media on the topic of the moon and solar system for Prathomsuksa 4 students was 81.77/80.94, which satisfied the criterion efficiency of 80/80. The students’ science process skills after learning with Inquiry Model (5E) combined with social media were significantly higher than before at the.01 level, and the students’ learning achievement after learning with Inquiry Model (5E) combined with social media was significantly higher than before at the.01 level, and the mean score of as well as the mean score of students satisfactions towards the learning management was at a high level ( = 4.72).

The Development of ECON Matching Board Game to Promote Analytical Thinking on Economic Activities for Grade 11 Students at Demonstration School of Khon Kaen University (Mo Din Daeng)

2023-11-28T10:47:49+07:00

The purpose of this research was to develop an innovative ECON Matching Board Game on economic activities to enhance students’ critical thinking skills and to study the satisfaction towards learning through the board game ECON Matching for Grade 11 students. The researchers applied the design thinking method as a game development process consisting of: 1) problem understanding; 2) problem definition; 3) brainstorming; 4) prototyping; and 5) testing. The population was 150 Grade 11 students at the Demonstration School of Khon Kaen University (Mo Din Daeng), and 20 students were selected by purposive random sampling. The research instruments were: 1) critical thinking tests; 2) recordings of the focus group; and 3) the satisfaction assessment of the board game, ECON Matching. The data was analyzed using the mean and standard deviation. The findings revealed that ECON Matching board game was developed as a board games for learning according to the set of objectives. The board game is a game that matches the economic activity picture cards with the letter cards correctly. The board game is suitable for players aged 15 and over. It takes 20 minutes to play with 2-4 players. There are two actions in the board game: Action 1: Players open two matching cards; Action 2: Player uses a special card. The board game consists of the game box, game manual, game cards, and playing tools. The reflection after the experiment on this game with the target group found that after the players played this game, their critical thinking skills on economic activities were significantly higher than before playing at the 0.05 level, and the players had average satisfaction towards the board game at the highest level ( =4.50).

Measurement of Weights of Risk Factors for Foreign Investors Considerations in Investing in CLMV Group

2023-11-21T10:19:37+07:00

The objectives of this research were to measure the weights of risk factors for direct investment of investor in CLMV countries and aanalyze the impact of foreign direct investment risks on the inflow of foreign direct investment to CLMV countries. The research was conducted using the FIRM model based on McGowan and Moeller's method. The two dimensions of risk factors that were selected consisted of the political dimension, including political and economic stability, corruption of government officials, and economic dimension consisting national income per person, inflation rate, and the difficulty of doing business. The data was analyzed from the international organizations published on the website between 2002 and 2019. The regression analysis was used to analyze the impact of calculated risks on foreign direct investment flows from FDI to CLMV countries. The results found that the weight of each risk factor that foreign investors have determined in Cambodia has an average weight in the political dimensions of 0.65, 0.20, and -1.20, and the economic dimensions of 0.59, 0.68, and -0.48, respectively. In Lao PDR, the political dimensions were weighed at 19.83, -2.28, and -32.77, and the economic dimensions were weighed at -1.66, -4.31, and 10.10, respectively. In Vietnam, the political dimensions were weighed at -0.96, -1.79, and -4.19, and the economic dimensions were weighed at 6.15, 2.09, and -1.73, respectively. In Myanmar, the appropriate value in the political dimensions were at 0.20, 0.32, and 0.60, and the economic dimensions were at 0.17, 0.15, and 0.50, respectively. Positive weight-risk factors have had positive effects on FDI risk, and negative weight-risk factors on FDI was FDI investment barriers in CLMV countries. The coefficients were used to calculate FDI risk and resulted in a a positive impact on FDI flows in a regression model with a significant level of 0.01 for Cambodia, Lao PDR and Vietnam, Myanmar was significant at the level of 0.05.

Experts’ Perspectives on Female Intimate Partner Violence during the COVID-19 Pandemic

2023-11-08T15:42:31+07:00

This research aims at studying perspectives of experts on female intimate partner violence during the Covid 19 pandemic. Based on the in-depth interviews with six experts from public sectors and civil society organizations (CSOs) who related prevention operations and problem-solving on female intimate partner violence both in policy and practice. The data was collected between July and November 2022, the results of the interviews found that the female intimate partner violence situation during the COVID 19 pandemic had been rising exceedingly. Female spouses could not ask for any immediate assistance due to a lockdown policy and patriarchal beliefs, which were the important causes of partner violence. There were an increasing number of female partners facing mental and physical violence. Short-term solutions were using mobile applications and hotline telephone. For long-term guidelines, there were five stages, including 1) changing an attitude on intimate partner violence of practitioners; 2) empowering women; 3) changing an attitude toward intimate partner violence of men; 4) promoting a knowledge on gender equity in academic institutions; and 5) working proactively and cooperatively in local areas. If another pandemic occurs again and the implementation of lockdown or social distancing measures must be used, the relevant agencies, including the government, civil society, and communities should work as a network to formulate conjunctive strategies to prevent and solve the problem of female intimate partner violence.