Published: 2026-08-31

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หน้าปก รองปกรายชื่อผู้ประเมินภาษาไทย รองปกรายชื่อผู้ประเมินภาษาอังกฤษ สารบัญ ฉบับเต็ม

บทความวิจัย (Research article)

Determinants of Digital Safety in Thailand: An Empirical Analysis of the 3S Digital Citizenship Model

Montree Montreemanee, Kasemsarn Chotchakornpant

1-18

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The Influence of Social Media Influencer on Consumer Repurchase Intention through the Mechanism of Trust: Evidence from Chinese Social Commerce

Sudarat Kliangsa-Art, Xuejun Wu

19-31

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Perceived Brand equity Influencing Purchasing Decision-Making Process among Lingerie Consumers in Surat Thani Province

Ratchara Ramkeaow, Thanayu Phuwitayathon

32-49

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Consumer Values and Consumer Behavior toward Budget Hotels in Chiang Mai

Supavadee Waroonkun

50-65

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Relationship between Chief Financial Officers’ Characteristics and Sustainability Disclosures: Empirical Evidence from Listed Firms in the Market for Alternative Investment

Arunee Yodbutr

66-80

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Relationships between Modern Accounting Technology Applications and Business Success of Accounting Firms in the Northeastern Region

Orapan Chaiyarin, Nittaya Phosrichan

81-95

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Relationships Between Accounting Performance Efficiency and Financial Reporting Quality of Local Government Organizations in Nakhon Phanom, Mukdahan and Sakon Nakhon Provinces

Chanok Samerpitak, Saithip Jannopat

96-110

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Factors Affecting to the Quality of Financial Reports Prepared Using the Electronic Local Administrative Accounting System (e-LAAS) in Compliance with Government Accounting Standards among Accountants of Local Administrative Organizations in Chiang Mai Province

Rungarun Puenkaew, Donlaya Chaiwong, Kulchaya Waenkaeo, Sathaya Thanjunpong

111-126

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The Impact of Tax Planning Efficiency on Organizational Goal Achievement of Small and Medium-Sized Enterprises in Sakon Nakhon, Nakhon Phanom, Mukdahan and Bueng Kan

Pornchanok Naonong, Nittaya Phosrichan

127-132

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