Vol. 15 No. 2 (2026): Vol. 15 No. 2 March - April 2026

Published: 2026-04-25

Full Issue

Research Articles

FACTORS AFFECTING PERFORMANCE COMPETENCY LEVELS OF SOCIAL DEVELOPMENT AND HUMAN SECURITY VOLUNTEERS IN BURIRAM PROVINCE

Chitiphon Phatdinarin, Thanyarat Phutthipongchaicharn, Wisanu Panyayong

1-15
- PDF
SCHOOL ADMINISTRATORS’ GOOD GOVERNANCE PRACTICES AS PERCEIVED BY TEACHERS: QUALITY ZONE 16, CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Phattarawadee Chaekklang, Atsavin Saneechai

16-30
- PDF
THE ELECTION CAMPAIGN OF THE MOVE FORWARD PARTY: A CASE STUDY OF THE 2023 GENERAL ELECTION

Piyanuch Panichpisal

31-42
- PDF
BRAND IMAGE AND INTEGRATED MARKETING COMMUNICATION STRATEGIES AFFECTING PURCHASING DECISIONS OF UNIQLO STORES IN HAT YAI DISTRICT, SONGKHLA PROVINCE

Anuwat Songsom, Khanut Leastwanangkul, Phakorn Noisang

43-56
- PDF
THE INFLUENCE OF OPERATIONAL SUPPORTIVE AND MOTIVATIONAL FACTORS ON THE EFFICIENCY OF NEW GFMIS THAI UTILIZATION IN GOVERNMENT AGENCIES OF CHACHOENGSAO PROVINCE

Yaowalak Wangkere, Phatteera Jiraudomsarod

57-68
- PDF
THE RELATIONSHIP BETWEEN SERVICE QUALITY AND HOTEL IMAGE ON CUSTOMER LOYALTY: A CASE STUDY OF A HOTEL IN BANGKOK

Hathaikornth Khornchawankhan, Rungsima Homsettee

69-82
- PDF
STRATEGY FOR ELECTION CAMPAIGN OF THE CHIEF EXECUTIVE OF ROI ET PROVINCIAL ADMINISTRATIVE ORGANIZATION CASE STUDY OF THE 2022 ELECTION IN B.E. 2565

Nichanan Sudecha

83-95
- PDF
THE POLITICS OF LEGISLATIVE AMENDMENTS TO CLEAN AIR LAWS IN THE UNITED STATES, JAPAN, GERMANY AND INDIA: LEASSON FOR IMPROVING THAILAND’s LEGISLATIVE AMENDMENTS

Chatchaphanu Yimaon

96-109
- PDF
THE INFLUENCE OF INTROVERTED LEADER ON THE EFFECTIVENESS OF SCHOOLS IN SAMUT SAKHON PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Anukoon Detkard, Prompilai Buasuwan, Suchada Nantachai

110-121
- PDF
MARKETING MIX FACTORS AFFECTING THE DECISION TO BUY TICKETS VIA ONLINE APPLICATIONS OF GENERATION Z PASSENGERS

Nantapun Wiseadkaew, Nattapong Jantachalobon

122-134
- PDF
COMMUNICATIONS FOR ROAD SAFETY CAMPAIGNS ACCORDING TO GOVERNMENT POLICY : STUDYING DURING THE YEAR 2011 – 2020

Santi Phetkaew, Nantana Nantavaropas

135-147
- PDF
CAUSAL FACTORS INFLUENCING ARTIFICIAL INTELLIGENCE LITERACY AND LEARNING PERFORMANCE AMONG UNIVERSITY STUDENTS

Thapanee Phengsuk, Panithan Mekkamol, Sawitree Boonmee

148-162
- PDF
BUDDHADHAMMA INTEGRATION FOR DRIVING RENEWABLE ENERGY POLICY OF DEPARTMENT OF ALTERNATIVE ENERGY DEVELOPMENT AND ENERGY CONSERVATION

Sittichai Kritvivat, Surapon Suyaprom, Kiettisak Suklueang

163-177
- PDF

Academic Articles

BIAS 4 AND ITS ROLE IN BUILDING CREDIBILITY FOR POLITICAL OFFICE HOLDERS

Phra Nattapong Yanamethi (Kraithep)

178-190
- PDF
LOCAL GOVERNMENT MANAGEMENT TOWARDS MODERN PUBLIC ADMINISTRATION

Natchawee Wanitsurang

191-201
- PDF
GUIDELINES FOR DEVELOPING ENTREPRENEURIAL COMPETENCIES FOR COMMUNITY COLLEGE STUDENTS

Watcharapong Panittumrong, Sakchai Nirantawee, Achara Whattananarong, Tharin Rasanon

202-209
- PDF
AN ANALYSIS OF THE DYNAMICS BETWEEN POLITICAL PARTIES AND POLITICAL ECONOMY STRUCTURES THROUGH THEORETICAL LITERATURE FRAMEWORKS

Anek Sookdee

210-221
- PDF
SCHOOL ADMINISTRATION FOR ELEVATING TO QUALITY SCHOOLS

Sirichai Kotchawong, Mattana Wangthanomsak

222-234
- PDF
THE ETHICS OF ARTIFICIAL INTELLIGENCE USE IN HIGHER EDUCATION: A FRAMEWORK FOR STUDENTS AND FACULTY MEMBERS

Wilaiwan Thongbaion

235-245
- PDF
DHAMMADHIPATEYYA: A BUDDHIST CONCEPT OF POLITICAL SCIENCE

Vorapat Wittayathammakul

246-258
- PDF
TRANSFORMING THAI PUBLIC SERVICES: INNOVATION FOR THE QUALITY OF CITIZENS

Phongsathit Pichanan

259-268
- PDF
DIGITAL POLITICS: SOVEREIGNTY CHALLENGED IN THE AGE OF FREE INFORMATION

Rathchaya Watanakul

269-280
- PDF
INTEGRATED PUBLIC SECTOR MANAGEMENT AND LOCAL LEADERSHIP IN THE DIGITAL AGE

Aranya Chuocha

281-291
- PDF
DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE TRANSFORMATION IN THE 21ST CENTURY

Tanawut Soontorndacha

292-304
- PDF
THE ROLE OF LOCAL ADMINISTRATORS IN MODERN PUBLIC SECTOR MANAGEMENT

Natthawat Pariyaphanit

305-316
- PDF

Vol. 15 No. 2 (2026): Vol. 15 No. 2 March - April 2026

Full Issue

Research Articles

FACTORS AFFECTING PERFORMANCE COMPETENCY LEVELS OF SOCIAL DEVELOPMENT AND HUMAN SECURITY VOLUNTEERS IN BURIRAM PROVINCE

SCHOOL ADMINISTRATORS’ GOOD GOVERNANCE PRACTICES AS PERCEIVED BY TEACHERS: QUALITY ZONE 16, CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

THE ELECTION CAMPAIGN OF THE MOVE FORWARD PARTY: A CASE STUDY OF THE 2023 GENERAL ELECTION

BRAND IMAGE AND INTEGRATED MARKETING COMMUNICATION STRATEGIES AFFECTING PURCHASING DECISIONS OF UNIQLO STORES IN HAT YAI DISTRICT, SONGKHLA PROVINCE

THE INFLUENCE OF OPERATIONAL SUPPORTIVE AND MOTIVATIONAL FACTORS ON THE EFFICIENCY OF NEW GFMIS THAI UTILIZATION IN GOVERNMENT AGENCIES OF CHACHOENGSAO PROVINCE

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND HOTEL IMAGE ON CUSTOMER LOYALTY: A CASE STUDY OF A HOTEL IN BANGKOK

STRATEGY FOR ELECTION CAMPAIGN OF THE CHIEF EXECUTIVE OF ROI ET PROVINCIAL ADMINISTRATIVE ORGANIZATION CASE STUDY OF THE 2022 ELECTION IN B.E. 2565

THE POLITICS OF LEGISLATIVE AMENDMENTS TO CLEAN AIR LAWS IN THE UNITED STATES, JAPAN, GERMANY AND INDIA: LEASSON FOR IMPROVING THAILAND’s LEGISLATIVE AMENDMENTS

THE INFLUENCE OF INTROVERTED LEADER ON THE EFFECTIVENESS OF SCHOOLS IN SAMUT SAKHON PRIMARY EDUCATIONAL SERVICE AREA OFFICE

MARKETING MIX FACTORS AFFECTING THE DECISION TO BUY TICKETS VIA ONLINE APPLICATIONS OF GENERATION Z PASSENGERS

COMMUNICATIONS FOR ROAD SAFETY CAMPAIGNS ACCORDING TO GOVERNMENT POLICY : STUDYING DURING THE YEAR 2011 – 2020

CAUSAL FACTORS INFLUENCING ARTIFICIAL INTELLIGENCE LITERACY AND LEARNING PERFORMANCE AMONG UNIVERSITY STUDENTS

BUDDHADHAMMA INTEGRATION FOR DRIVING RENEWABLE ENERGY POLICY OF DEPARTMENT OF ALTERNATIVE ENERGY DEVELOPMENT AND ENERGY CONSERVATION

Academic Articles

BIAS 4 AND ITS ROLE IN BUILDING CREDIBILITY FOR POLITICAL OFFICE HOLDERS

LOCAL GOVERNMENT MANAGEMENT TOWARDS MODERN PUBLIC ADMINISTRATION

GUIDELINES FOR DEVELOPING ENTREPRENEURIAL COMPETENCIES FOR COMMUNITY COLLEGE STUDENTS

AN ANALYSIS OF THE DYNAMICS BETWEEN POLITICAL PARTIES AND POLITICAL ECONOMY STRUCTURES THROUGH THEORETICAL LITERATURE FRAMEWORKS

SCHOOL ADMINISTRATION FOR ELEVATING TO QUALITY SCHOOLS

THE ETHICS OF ARTIFICIAL INTELLIGENCE USE IN HIGHER EDUCATION: A FRAMEWORK FOR STUDENTS AND FACULTY MEMBERS

DHAMMADHIPATEYYA: A BUDDHIST CONCEPT OF POLITICAL SCIENCE

TRANSFORMING THAI PUBLIC SERVICES: INNOVATION FOR THE QUALITY OF CITIZENS

DIGITAL POLITICS: SOVEREIGNTY CHALLENGED IN THE AGE OF FREE INFORMATION

INTEGRATED PUBLIC SECTOR MANAGEMENT AND LOCAL LEADERSHIP IN THE DIGITAL AGE

DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE TRANSFORMATION IN THE 21ST CENTURY

THE ROLE OF LOCAL ADMINISTRATORS IN MODERN PUBLIC SECTOR MANAGEMENT

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