Vol. 27 No. 2 (2568): Management Science Review

Management Science Review
Volume 27 No. 2
May – August 2025

Published: 08/31/2025

Full Issue

Research Article

Service Marketing Factors Affecting Consumers’ Purchase Behavior of Health Drinks in Chachoengsao Province

Thanadech Kangsawat

1-10
- PDF
Improving the Efficiency of On-Time Product Delivery to Meet Customer Demand: A Case Study of FFF Co., Ltd.

Samaporn Chayawan, Thanitnan Chan-Yaem, Kittinun Makprang, Nisakorn Maliwan, Watcharaphon Wongchan

11-24
- PDF
The Design and Development of personal information database system Faculty of Fine and Applied Arts, Thammasat University

Nutcharika Rukitjaroen

25-41
- PDF
Relationship between Professional Accounting Skills and Work Success of Digital Era Accountants in Nonthaburi Accounting Firms

Sunanta Sangkatat

42-56
- PDF
Integrated Marketing Communication Strategy and Brand Value Affecting Customer Loyalty in The Gamecock Farm Business in the Western Region

Udomsak Gampanwong, Watchara Wetprasit

57-70
- PDF
Factors Influencing Consumer Behavior and Purchasing Decisions for Ready-to-Eat Frozen Food from 7-Eleven Stores in Mueang District, Chachoengsao Province

Norrapat Satansatit, Janya Wangniyom

71-84
- PDF
Optimizing Office Supply Inventory Management through ABC Classification of Inventory and EOQ Implementation: A Case Study of XYZ Company

Manika Jankaew, Thiranan Tiwaratreewit

85-100
- PDF
Guidelines for Enhancing the Capacity of Social Entrepreneurs in Phop Phra District, Tak Province

Dutsadee Mukda-on, Natchiya Mofu, Suwatchanakanda Phuniat, Sirisak Saksirikun

101-113
- PDF
Cost-Effectiveness Analysis of Electric Vehicle Trucks for Automotive Parts Transportation A Case Study of an Automotive Parts Manufacturing Company

Nattanan Thanaponsate, Pairoj Raothanachonkun

114-125
- PDF
Factors Influencing Tourists' Behavior of Café Hopping Tourism in Pathum Thani Province.

Patcharaporn Jantarakast

126-141
- PDF
Marketing Mix Factors Affecting the Decision to Order Food Delivery Service Application of Consumers in Chachoengsao Province

Kannika Maraphot, Peraphat Piyajan, Oranuch Kitiyajonsakun

142-155
- PDF
The Causal Relationship of System Quality, Service Quality, and Technology Acceptance in the Adoption of Management and Accounting Software by Community Enterprises in Chanthaburi Province

Jiranoot Yuangthong, Pattama Karam, Naris Uraipan

156-170
- PDF
The Impact of Corporate Social Responsibility on Firm Value and Performance of listed companies in the Stock Exchange of Thailand, SETESG Index.

Woranuch Kuutha, Krittayakamon Thanispong, Hathairat Chayasat, Sukrit Lapromma

171-186
- PDF
Guidelines for Management of the Large Agricultural Land Plot Choke Anan Mango Farmers Group in Sri Nakorn District of Sukhothai Province

Montri Thammapattanakul, Kanjana Tawinunt

187-201
- PDF
Online Marketing Logistics Management Strategies to Create Value-Added Feed Products Black Soldier Fly in Surin Province.

Kritaknok Phabu, Saiphon Thodtasri, Kittisak Ruampattana, Worrapornpat Patpai, Witchuda Yindee, Kanokkarn Reebrangrum

202-213
- PDF
Development of Digital Media on Social Media Platforms for Creative Community-Based Tourism Promotion: A Case Study of the Community-Based Tourism Enterprise Group in Ban Na Wiang Yai, Si Song Rak Subdistrict, Dan Sai District, Loei Province, Thailand

Jaruporn Meesuptong, Vilaiporn Yakampom, Anchalee Kokanuch

214-225
- PDF
The Relationship Between Desired Competencies and Supporting Factors in Public Sector Personnel Development in a Provincial Administrative Organization in the Central Region

Chavalit Suppasaktumrong, Sasitorn Wachirapanyapong

226-239
- PDF
Guidelines for Reducing Errors in Raw Material Account Clearance Processes Under the Board of Investment (BOI): A Case Study of a Manufacturing Plant in Chonburi Province

Somnapha Pimsorn, Pairoj Rapthanacjonkun, Mattaya Yuvamit

240-252
- PDF

Academic Article

Pet-friendly Community Tourism: An Untapped Opportunity

Kunyapas Boonplook

253-261
- PDF
Generative AI: A Business-Transforming Technology

Suphaphon Na Nongkai

262-271
- PDF

Vol. 27 No. 2 (2568): Management Science Review

Full Issue

Research Article

Service Marketing Factors Affecting Consumers’ Purchase Behavior of Health Drinks in Chachoengsao Province

Improving the Efficiency of On-Time Product Delivery to Meet Customer Demand: A Case Study of FFF Co., Ltd.

The Design and Development of personal information database system Faculty of Fine and Applied Arts, Thammasat University

Relationship between Professional Accounting Skills and Work Success of Digital Era Accountants in Nonthaburi Accounting Firms

Integrated Marketing Communication Strategy and Brand Value Affecting Customer Loyalty in The Gamecock Farm Business in the Western Region

Factors Influencing Consumer Behavior and Purchasing Decisions for Ready-to-Eat Frozen Food from 7-Eleven Stores in Mueang District, Chachoengsao Province

Optimizing Office Supply Inventory Management through ABC Classification of Inventory and EOQ Implementation: A Case Study of XYZ Company

Guidelines for Enhancing the Capacity of Social Entrepreneurs in Phop Phra District, Tak Province

Cost-Effectiveness Analysis of Electric Vehicle Trucks for Automotive Parts Transportation A Case Study of an Automotive Parts Manufacturing Company

Factors Influencing Tourists' Behavior of Café Hopping Tourism in Pathum Thani Province.

Marketing Mix Factors Affecting the Decision to Order Food Delivery Service Application of Consumers in Chachoengsao Province

The Causal Relationship of System Quality, Service Quality, and Technology Acceptance in the Adoption of Management and Accounting Software by Community Enterprises in Chanthaburi Province

The Impact of Corporate Social Responsibility on Firm Value and Performance of listed companies in the Stock Exchange of Thailand, SETESG Index.

Guidelines for Management of the Large Agricultural Land Plot Choke Anan Mango Farmers Group in Sri Nakorn District of Sukhothai Province

Online Marketing Logistics Management Strategies to Create Value-Added Feed Products Black Soldier Fly in Surin Province.

Development of Digital Media on Social Media Platforms for Creative Community-Based Tourism Promotion: A Case Study of the Community-Based Tourism Enterprise Group in Ban Na Wiang Yai, Si Song Rak Subdistrict, Dan Sai District, Loei Province, Thailand

The Relationship Between Desired Competencies and Supporting Factors in Public Sector Personnel Development in a Provincial Administrative Organization in the Central Region

Guidelines for Reducing Errors in Raw Material Account Clearance Processes Under the Board of Investment (BOI): A Case Study of a Manufacturing Plant in Chonburi Province

Academic Article

Pet-friendly Community Tourism: An Untapped Opportunity

Generative AI: A Business-Transforming Technology

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