Vol. 26 No. 2 (2567): Management Science Review

Management Science Review
Volume 26 No. 2
May – August 2024

Published: 08/29/2024

Full Issue

Research Article

The Influence of Marketing Mix Affecting Purchasing Decisions on the Imported Consumer Products from China of Consumers in Bangkok

Anchalee Yaowarach

1-15
- PDF
Causal Effects of Factors Affected Brand Experience on Brand Royalty of Jewelry Brand Generation Y, Chanthaburi Province

Teeravut Suthiprabha, Akadath Thisupakorn, Saharat Na-Nan, Thanop Jitchaeng, Krissana Thanomteeranan

17 - 32
- PDF
Increasing Operational Performance and Inventory Management by Purchasing Strategies of Construction Companies in Thailand

Suwimol Matchada, Wissawa Aunyawong

30-41
- PDF
Development of Efficiency Improvement Guidelines for Procurement and Supplies Administration for Supply Officers

Thodsapon Thaworn

42-57
- PDF
Marketing Communication of a Brand Challenger in the Bakery Industry and Its Impact on Consumer Perception and Behavior in Bangkok : A Case Study of Le Pan

Anussara Moohammad, Thiti Leelarod

58-71
- PDF
Unemployment and Factors Affecting Unemployment in Thailand

Supitcha Chotikhamjorn

72-84
- PDF
Online Marketing Communications and Marketing Mix Affecting Purchasing Decision of Buying Dog and Cat Food via Social Media

Kamonwan Kotum, Pasiri Khetpiyarat, Kullaya Uppapong

85-97
- PDF
Comparison of Activity-Based Costs and Returns of Sugarcane Cultivation Between Drip Irrigation and Flood Irrigation Methods: A Case Study of Sugarcane Farmers in Hua Thale Subdistrict, Bamnet Narong District, Chaiyaphum Province

Paradee Nukchop

98-110
- PDF
Work-Life Quality Affecting Organizational Commitment of Provincial Electricity Authority (PEA) Staff in Phra Nakhon Si Ayutthaya Province

Teerawat Tonmee, Thotsapon Preechasin

111-123
- PDF
Appearance of Packaging Affecting Consumption Behavior of Dried Fruit Among Youth in Nonthaburi Province

Jenipa Kongim

124-134
- PDF
The Development of Wellness Tourism Activity Model for Entrepreneur Based on The Concept Of Creative Economy in Loei Province

Warakorn Jainoi, Hemwadee Kaiyai, Rapassa Chartkul, Thongchai Supha

135-148
- PDF
The Relationship Between Professional Ethics and Responsibility for Audit Quality of Certified Public Accountants in the Bangkok Metropolitan Area

Patamaporn Kumchuen

149-162
- PDF
The Quality of E-Services Affecting User Loyalty on the readAwrite Online Novel Platform: The Role of Technology Acceptance

Kanyawee Sakulthong, Jittapon Chumkate

163-176
- PDF
The Study of Purchase Behaviors, Marketing Mix and Consumers’ Needs for Tie-dye Products in Mueang District, Pathum Thani Province

Apichat Karavak, Veerasak Seelarat, Monsicha Anukun

177-186
- PDF
Relationships of Expectations and Perceptions of Tourists towards Roi Et Tower in Roi Et Province

Sittisak Thiangnga, Kanokwannakorn Luangwangpho

187-201
- PDF
Developing a Management Model for Community Product Entrepreneur Groups Toward Sustainability, Ban Ton, Thungthong Subdistrict, Ban Khwao District Chaiyaphum Province

Kununya Khongnawung

202-215
- PDF

Academic Article

The Changing Social Media Usage Behavior of Generation Z Consumers

Sumet Santigul

216-223
- PDF
Technology that Drives Green Logistics for Online Marketing Promotion

Thatsika Thaneenoppawong

224-234
- PDF
The Role of Green Marketing Strategy Affecting Brand Image

Rudee Sermchayut

235-243
- PDF

Vol. 26 No. 2 (2567): Management Science Review

Full Issue

Research Article

The Influence of Marketing Mix Affecting Purchasing Decisions on the Imported Consumer Products from China of Consumers in Bangkok

Causal Effects of Factors Affected Brand Experience on Brand Royalty of Jewelry Brand Generation Y, Chanthaburi Province

Increasing Operational Performance and Inventory Management by Purchasing Strategies of Construction Companies in Thailand

Development of Efficiency Improvement Guidelines for Procurement and Supplies Administration for Supply Officers

Marketing Communication of a Brand Challenger in the Bakery Industry and Its Impact on Consumer Perception and Behavior in Bangkok : A Case Study of Le Pan

Unemployment and Factors Affecting Unemployment in Thailand

Online Marketing Communications and Marketing Mix Affecting Purchasing Decision of Buying Dog and Cat Food via Social Media

Comparison of Activity-Based Costs and Returns of Sugarcane Cultivation Between Drip Irrigation and Flood Irrigation Methods: A Case Study of Sugarcane Farmers in Hua Thale Subdistrict, Bamnet Narong District, Chaiyaphum Province

Work-Life Quality Affecting Organizational Commitment of Provincial Electricity Authority (PEA) Staff in Phra Nakhon Si Ayutthaya Province

Appearance of Packaging Affecting Consumption Behavior of Dried Fruit Among Youth in Nonthaburi Province

The Development of Wellness Tourism Activity Model for Entrepreneur Based on The Concept Of Creative Economy in Loei Province

The Relationship Between Professional Ethics and Responsibility for Audit Quality of Certified Public Accountants in the Bangkok Metropolitan Area

The Quality of E-Services Affecting User Loyalty on the readAwrite Online Novel Platform: The Role of Technology Acceptance

The Study of Purchase Behaviors, Marketing Mix and Consumers’ Needs for Tie-dye Products in Mueang District, Pathum Thani Province

Relationships of Expectations and Perceptions of Tourists towards Roi Et Tower in Roi Et Province

Developing a Management Model for Community Product Entrepreneur Groups Toward Sustainability, Ban Ton, Thungthong Subdistrict, Ban Khwao District Chaiyaphum Province

Academic Article

The Changing Social Media Usage Behavior of Generation Z Consumers

Technology that Drives Green Logistics for Online Marketing Promotion

The Role of Green Marketing Strategy Affecting Brand Image

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