Published: 2024-08-28

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หน้าปก สารบัญ รองปกรายชื่อผู้ประเมินภาษาไทย รองปกรายชื่อผู้ประเมินภาษาอังกฤษ

บทความวิจัย (Research article)

A Causal Relationship Model of 7P’s Marketing Strategy and Business Innovation Capability Influencing the Business Success of Micro-Enterprises in Chanthaburi Province

atchawan saraithong, Naris Uraipan, Vicharinee Sawasdee

1-20

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Innovation Adoption Processes of Chest X-ray Artificial Intelligence Innovation in Thai Public Hospitals

Kittisak Kaweekijmanee, Kasemsarn Chotchakornpant

21-38

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The Potential of Entrepreneurship in Restaurant Businesses and Creating Value for Restaurants in the Urban Community of Bangkok

Anchana Lakviramsiri, Thanakorn Paksa, Phorramatpanyaprat Tongprasong

39-54

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The Influence of Causal Factors of Intention to Stay of Front-End Sales Staff in Convenience Store Business Groups in Bangkok

Waraporn Lueangvilai

55-67

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The Development of Talent Management Strategies to Create Competitive Advantage in Electrical and Electronic Industry of Chachoengsao Province

Chutima Nootayasakul

68-82

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Brand Coolness, Brand Love, and Brand engagement in self-concept on Brand Equity in Luxury Bag Brands Context

Jaruwan Napalai, Cholthida Saewanee

83-98

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Service Quality Affecting the Decision-Making Process of Utilizing Food Delivery Applications by Consumers in Mueang District, Chumphon Province

Narisara Manesan, Atcharawan Rattanaphan

99-110

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The Study of Tourism Business Competitiveness of Mekong Ethnic Groups

Pornlapas Suwannarat, Suparerk Sooksmarn

111-126

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Factors Affecting Muslim Tourists’ Willingness to Pay in Non-Muslim Tourism Destinations along the Andaman Coast

Sippavit Wongsuwatt, Wipada Thaothampitak, Winyoo Wattanayonkit, Sangnapa Hirunmutraporn

127-142

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Key Success Factors in Agro-Tourism Management: A Case Study of Agro-Tourism in Nakhon Ratchasima Province

Key Success Factors in Agro-Tourism Management: A Case Study of Agro-Tourism in Nakhon Ratchasima Province

Thanawat patthamaritthikul, Pranithas Phookheed

143-157

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The Impact of Quality of Working Life on Organizational Commitment of Myanmar Migrant workers and Job Satisfaction as a mediator: Apparel Industry in Bangkok

Pornanong Meephumroo, Boon-Anan Phinaitrup

158-170

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The Effect of Information Technology Governance on Accounting Information System Quality of Accounting Firms in Thailand

Anucha Puttikunsakon, Palawee Puttikunsakon

171-185

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Influence of Tax Planning and Earnings Management on the Business Performance of Listed Companies in the Stock Exchange of Thailand in SET100 Index

chureeporn Meangjun, Pennapa Wangtichob

186-200

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Relationships between Strategic Supply Management and Goal Achievement of Local Administrative Organizations in Nakhon Phanom, Sakhon Nakhon and Mukdahan

Isariya janlun, Nittaya Phosrichan

201-214

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Effect of Accountant Skill of Public Sector on the Accounting Reporting Quality: Educational Institution Accountant Under the Office of the Vocational Education Commission

Thanaporn Detburam, Nattavong Poonpool , Tanyatorn Srivachian

215-226

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Digital Accounting Proficiency Affecting Goal Accomplishment of Accountants in Thailand

Patcharaporn Mahachanon, Chatratchada Wiroterat

227-239

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Development of Digital Media Technology AR and VR in Three Languages (Thai-English-Chinese) to Promote Sustainable Ecotourism (Nakhon Sawan Bird Park) in Bueng Boraphet Wetlands Nakhon Sawan Province

wimonphon Rawengwan, Sarathorn Munpru

240-255

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Factors in the Management of Advertising Media Business Entrepreneurs In the Digital Age

Taksaya Watcharasarnsap

256-268

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Khon Learning Management to Enhance Creative Integration Skills

Intira Pongnak, Rawiwan wanwichai, Kittikorn Nopudomphan

269-283

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Study The Situation of Multicultural Diversity learning Management Issues Among Dance Teachers in The Southern Region

Study The Situation of Multicultural Diversity learning Management Issues Among Dance Teachers in The Southern Region

Jiradach Nukunrot, Sureerat Chenphong, Kittikorn Nopudomphan

284-300

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The Development of Surveillance Model and Road Accident Risk Management at Mueang Sakon Nakhon, Sakon Nakhon Province

Poolsombat Tingmahain

301-318

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The Development of Learning Activities Using Problem-Based Learning to Enhance Financial Literacy for Pre-service Teacher

Auttapol Khanitcharongkul

319-333

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The Development of Knowledge Packages and Communication Courses on Tourism Activities of PhraThat Phanom and the Satellite PhraThats

sataphol jaisabai

334-344

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Extending the Results of Using a Learning Management Model to Enhance Rational Problem Solving and Mathematical Analysis Based on Digital Learning Ecosystem Grounded in Constructionism Theory for High Vocational Certificate Students

Munlika Kompittaya, Phichittra Thongpanit, Nirat Jantharajit

345-357

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The Development of English Speaking and Writing Abilities of Grade 12 Students Using Creativity-Based Learning with ClassDojo Application

NUTNICHA WANNATHIP, Sitthipon Art-in

358-370

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