Development of Digital Media Technology AR and VR in Three Languages (Thai-English-Chinese) to Promote Sustainable Ecotourism (Nakhon Sawan Bird Park) in Bueng Boraphet Wetlands Nakhon Sawan Province
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Abstract
This research aims to create AR and VR digital technology media in three languages (Thai-English-Chinese) to learn language and culture and promote sustainable ecotourism , to study the quality of AR and VR digital technology in three languages (Thai-English-Chinese), and to survey the satisfaction of citizens and general tourists towards the use of AR and VR digital technology in three languages (Thai-English-Chinese) to promote sustainable ecotourism in the Bueng Boraphet wetland area (Nakhon Sawan Bird Park). The population consisted of 500 people of general citizens and tourists were interested in traveling to the Bird Park were 500 people, and the sample of 80 people who were obtained by accidental and purposive sampling methods. The instruments were used in the research, including: 1) a questionnaire; 2) an interview form regarding the needs of media use; 3) a questionnaire on satisfaction towards the quality of the media, and 4) a questionnaire on satisfaction towards the overall use of AR and VR digital media technology in three languages (Thai-English-Chinese) in promoting sustainable ecotourism (Nakhon Sawan Bird Park). Data were analyzed by using descriptive statistics, mean () and standard deviation (S.D.) using the SPSS program. The results found that 1) the created AR and VR digital technology media in three languages (Thai-English-Chinese) were effective in publicizing and promoting the tourist attractions of Nakhon Sawan Bird Park at a high level ( = 3.80, S.D. = 0.80), 2) the quality of the media created was at a high level ( = 4.80, S.D. = 0.40), and 3) general citizens and tourists were satisfied by the media created at the highest level ( = 4.92, S.D. = 0.6).
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