The Influence of Causal Factors of Intention to Stay of Front-End Sales Staff in Convenience Store Business Groups in Bangkok
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Abstract
The purposes of this research were to to examine the consistency of the causal model and study the relationship that affects the intention to stay among front-end sales staff in convenience store business groups in Bangkok. The sample group consists of 430 front-end sales staff employed by the convenience store business group in Bangkok. The instrument used to collect data was a 5-point rating scale. The research utilized a causal structural equation model for analysis. The findings of the study revealed that, 1) The causal relationships model has an influence on stay intentions; there is empirical coherence that can be discerned from the statistics utilized during inspection to meet the criteria as follows: The Chi-Square statistic (c2) was 131.62, with degrees of freedom (df) equal to 107, a p-value of 0.05, the Comparative Fit Index (CFI) was 1.00, the Goodness of Fit Index (GFI) was 0.97, the Adjusted Goodness of Fit Index (AGFI) was 0.95, the Root Mean Square Error of Approximation (RMSEA) was 0.02, and the Root Mean Square Residual (RMR) was 0.03. 2) The relationship between innovative leadership variables and intention to stay was found to have a magnitude of 0.71. This relationship is comprised of a direct influence size of 0.13 and an indirect influence size of 0.34, resulting in a total influence size of 0.51, and both indirect and total influences significantly affect the intention. Also innovative leadership directly affects employee engagement and indirectly affects intention significantly at the .05 level.
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