Vol. 22 No. 1 (2563): วารสารวิทยาการจัดการปริทัศน์

Research Article

• MARKETING MIXED FACTORS INFLUENCING PURCHASE DECISION OF THAI NATURAL PREMIUM SKINCARE PRODUCTS IN BANGKOK DISTRICT

  SALILPORN SOUBSAWWONG, PALIDA SRISORNKOMPON

  1 - 10

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• An Applying of Design Thinking for Food and Beverage Menus of the Nostalgia Coffee Shop: A Case study in Phra Nakhon District, Dusit District, Samphanthawong District and Taling Chan District, Bangkok

  Nanoln Dangsungwal, Santidhorn Pooripakdee

  11 - 26

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• Factors Affecting OTOP Buying Behavior: A Case Study of the OTOP Products of Ayutthaya Province

  Chutima Nimnual

  27 - 34

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• Factors Affecting the Return of Equity of Securities Groups in the Stock Exchange of Thailand: A Case Study of Agro & Food Industry and Service

  nicknipar Boonchouy, supannika sanpakaew

  35 - 46

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• Personal Financial Management of Civil Servants under the Ministry of Education Retired at the End of the Fiscal year 2019

  Supatra Chantanasiri

  47 - 60

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• Influential Factors for Professional Achievement of Certified Public Accountants in Thailand

  Chonkanok Kositkanin

  61 - 68

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• Attitude and Strategy of Using Direct Salesmen Influencing Decision-Making for Purchasing the Direct Sale Agricultural Products (Type of Fertilizer) of Customers in Surat Thani Province

  Marisa promhitatorn, bundit phrapratanporn

  69 - 80

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• GUIDELINES FOR DEVELOPMENT ACADEMIC LEADERSHIP ROLES OF SCHOOL ADMINISTRATORS UNDER THE LOCAL ADMINISTRATIVE ORGANIZATIONS IN PHRANAKHON SI AYUTTHAYA

  Choput Rungaroon, teerawat montaisong

  81 - 94

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• The Acquisition of the Chairman of the Board of University Operation Promotion under Rajabhat University Act, B.E. 2547

  Senee Charoeusuk, Suksmai Sutthibodee, Possawat Kanoknark, Sumath Roygulcharoen

  95 - 104

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• A Study of the Community Potential in the Management of Thailand Homestay Standards in Sa Kaew Province

  Patcharaporn Jantarakast

  105 - 112

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• Motivation on Employee Performance of the Sub-district Administration Organizations in Pamok, Angthong

  Adisorn pusara, KAMOLWAN PANPRADIT

  113 - 122

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• The Study of the Influence of Accounting Professional Skills on the Successful Performance of Accountants: A Case Study of Accountants in Bangkok Metropolitan Region

  Sulita Supina, Oraya Riebthaisong, Thitirat Wongkalasin

  123 - 132

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• The Potential and Strength of Community Enterprises in Ayutthaya Province

  Chanattee Poompurk, Nalaumon Anusonphat

  133 - 144

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• A Study of Problems in Tour Arrangement and the Need to Develop the Tour Guides’ Skills for Supporting the Disabled Tourists

  Kanlaya Swangkong

  145 - 158

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• The Study of Change in Financial Reporting Standards No.9 on Financial Instruments (TFRS 9) Affecting the Accountant Performances: The Case Study of Companies in SET 100 Group

  Srisuda Thongwandee, Araya Meeyen, Thitirat Wongkalasin

  159 - 168

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• Management Guidelines to Reduce Costs and Increase Productivity by Applying Information Technology to Increase the Market Competitiveness of Jasmine Rice in Sisaket Province

  Sirikamol Praphatpong

  169 - 182

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• Guidelines for Tourism Development of Community Villages in Khong Chiam District Pho Sai District and Mueang District in Ubon Ratchathani Province with Participation

  sujitra chantana, jiraporn boonying

  183 - 192

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• Accommodation Attribute toward the Length of Stay of Tourists in Phranakhon Si Ayutthaya

  monnapat bussaparoek

  193 - 202

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• Compensation under the Labor Protection Act BE 2562

  worapapha mahasumran

  203 - 212

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• Influencers Marketing Ethics of the Online Influencers จริยธรรมทางการตลาดของผู้ทรงอิทธิพลทางความคิด

  Nattapong Sukprasoet, Preecha Kummadee

  213 - 222

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• Stress Management and Related Factors of Work Life Quality Management

  wanthana naowan, arrom eampraserth

  223 - 232

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• Guidelines to Increase the Efficiency of Exporting Air Freight

  Ammara Dokmai, Suphalak Sriwilai

  233 - 240

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• Innovative Leadership for the Competitive Advantage of the Organization in the 21st Century

  Praelada Pochjanart , Krisada Chienwattanasook

  241 - 257

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