Vol. 8 No. 2 (2025): March-April 2025

บทความวิจัย (Research article)

• The Relationship between Path-Goal Theory of Leadership of School Administrators and Teamwork of Teachers Under Chiang Rai Primary Education Service Area Office 3

  Chutima Nuntiya, Katatap Chancharoen, Kamnueng Thonggate , Weeraphan Siririth

  1 - 8

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• The relationship between creative leadership and academic service in education opportunity expansion schools under the office of nan primary Educational Service Area 1

  Pittaya lerdpongsuk, Cherdsak Supasopon, Kamnueng Thonggate, Weeraphan Siririth

  9 - 16

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• Online Social Media Marketing and Brand Image Affecting the Decision to Choose Community Products of Chiang Rai through Online Media

  Chantaporn Junsriniyom, warun sinlapasuwanchai, Pacharaporn Lekyan, Udomsak PanyaKhem, Weeraphan Siririth

  17 - 26

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• The Relationship between Visionary Leadership of School Administrators and the Core Competency of Teachers under Trang Primary Educational Service Area Office 2

  Photchanan Chaikhot, Suntaree Wannapairo

  27 - 38

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• Factors of Marketing Mixed and Brand Image Influencing on the Customer Satisfaction Service Quality at Shabu Buffet Restaurant in Muang District, Chiang Rai

  Jeeraporn Wongkhut, Natchpol Lungnak, Saichon Bunrod, Kanokwan Puttanorkaew, Weeraphan Siririth

  39 - 46

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• Student care and support system that affects the quality of students in non-formal education at the basic education level of the educational institution, Under the jurisdiction of the Phetchabun Office of Learning Encouragement

  Supakchaya Todsarai, Kritsana Dararuang, Khanchi Onmee

  47 - 60

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• A Study of the Attitudes of Individuals towards the Development of Human Resource Management of Bang Rak District Office

  Wanwimon Samran, Yuwat Vuthimedhi

  61 - 68

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• Guidelines for Educational Management in the Next Era of Life at the Small Schools Under The Sukhothai Secondary Educational Service Area Office

  Kawinphat Yotha, Chatphum Sichomphoo, Yokkeaw Kamonworadej

  69 - 78

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• Factors Affecting the Implementation by the National Standard for Early Childhood Development 2019 at the Child Development Centers under Local Administrative Organization in Mueang Chiang Rai, Chiang Rai District

  Narumon Unkham, Piamporn Sutinrerk, Thitiarpha Tangkawanich, Kamnueng Thonggate

  79 - 88

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• The Study of Components of Teachers’Technology Skill Implementation at the Schools

  Samonwun Juntho, Wannika Chalakbang, Akkaluck Pheasa

  89 - 98

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• A Study of the Components of the Competency of Early Childhood Teachers

  Supharat Chompoopuen, Waro Phengsawat, Wannika Chalakbang

  99 - 106

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• Media Exposure Behavior and Satisfaction with Public Relations Media of Bluport Hua Hin Shopping Mall Customers

  Tanaporn Mungnoi, Ongart Singlumphong

  107 - 118

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• Human Resource Management in Small-Scale Hotel Businesses in Maha Sarakham Province

  Chaithawat Siribowonphitak, Patimas Sertlers, Nonthaporn Boonjungcharoenrat, Thanaporn Thatsanaphak

  119 - 132

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• An Analysis of Tourists' Service Use at the Certified Tourist Accommodation in the Southern Andaman Coastal Region

  Aswin Sangpikul, Chongsuda Totharong

  133 - 144

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• SWOT Analysis of Homestay Tourism in Thailand: the Approaches to the Strategies of Creative Homestay Tourism

  Nuttakrit Eakwannang, Monsira Jaroonsit, Aswin Sangpikul

  145 - 160

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• Service Marketing Mix Influences the Decision Making in Choosing the Convenient Laundry Shop in Khao Rup Chang Municipality, Songkhla Province

  Chotiya Hitapong, chidchanok makchueaand, Jarinee Theancharoen, Naphassawan Yinjaroen, , Prasit Rungruang

  161 - 172

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• Factors Influencing Generation Z’s Travel Decisions to Floating Markets in Central Thailand: A Case Study of Undergraduate Youth

  Monsira Jaroonsit, Aswin Sangpikul

  173 - 184

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• The Analysis of Tourists’ Opinions and Studies Regarding Hot Spring Tourism in Ranong Province: Guidelines for Promoting Health Tourism

  Pornthip Boontheingtham, Monsira Jaroonsit, Yuwaree Choksuansap, Siriporn Ampailapsuk, Pakawadee Vanapruk

  185 - 198

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• Trust and Word of Mouth Affecting the Intention to Use the ISO 9001 Certification Services of Business Operators in the Manufacturing Sector in Mueang District, Samut Sakhon Province

  Tatsawan Promsuwan, Thanyanan Boonyoo

  199 - 210

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• Factors of Brand Image and Service Quality Affecting the Intention to Use the Peripheral Services of the Provincial Electricity Authority: A Case Study of Business Operators in the Samut Sakhon Industrial Estate

  Ratha Jeerapornchai, Thanyanan Boonyoo

  211 - 226

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• Marketing Mix Factors Affecting Customer Satisfaction in Service Use at Thai Toray Synthetics Co., Ltd

  Juthamanee Weerapalakorn, Chinnaso Visitnitikija

  227 - 236

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• Development and Evaluation of User Satisfaction of the E-Commerce System for AK Cosplay

  Subpong Pongsawat, Boonrit Kitngan, Sarawut Pongleerat, Songkran Loetrat

  237 - 252

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• The Effects of Brand Loyalty and Its Antecedents on Customer Advocacy of Luxury Fashion Products in Bangkok Metropolitan

  Tanyapat Sriphan, Prayong Meechaisue, Kaewta Poopatanapong

  253 - 266

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• The Needs Assessment for Internal Supervision Development at Schools under the Bueng Kan Primary Educational Service Area

  Apichat Hattaniran, Pornthep Steannoppakao, Boonmee Korbun

  267 - 276

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• The Comparison of Forecasting Models for Individual Rider Insurance Premiums: Health Insurance Type

  Parnpailin Thepchuay, Wikanda Kachatong, Suphamas Yooariya, Wassana Suwanvijit

  277 - 292

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• Self-Improvement Needs of Faculty at College of Arts, Media and Technology, Chiang Mai University

  Siripat Thaai

  293 - 306

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• A Study of Needs Assessment and of the Academic Management Development Approach in Early Childhood Education in Watbot District

  Piyanan Nimthuean, Nikom Nakai

  307 - 316

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• The Marketing Mix Factors Affecting Consumer Purchase Decisions of Desporte Futsal Shoes in Thailand

  Phetdao Luankaew, Chinnaso Visitnitikija

  317 - 326

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• The Attitude towards the Political Party Membership Registration in Laksi District, Bangkok

  Nitipat Nunpui, Jidapa Thirasirikul

  327 - 334

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• A Study of Factors and the Development of Standardized Assessment Criteria for Clarity and Transparency in Evaluation

  Prajak Chertchom, Wilawan Jansri

  335 - 346

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• Learning Leadership of Directors Affecting the Being of Learning Organization at Schools under the Secondary Educational Service Area Office Buengkan

  Mukladda Ampai, Waro Phengsawat, Wannika Chalakbang

  347 - 360

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