The Analysis of Tourists’ Opinions and Studies Regarding Hot Spring Tourism in Ranong Province: Guidelines for Promoting Health Tourism

Abstract

         This study aimed to analyze tourists' opinions on hot spring tourism in Ranong province and synthesize strategies to promote health tourism. The data was collected from reviews on TripAdvisor and relevant research over the past 15 years. The study employed document analysis and content analysis methods.

           The findings indicated that positive factors included a relaxing natural atmosphere, clean mineral water, convenient transportation, and sufficient facilities. In contrast, obstacles included limited parking, overcrowding, and inconsistent water quality.The study proposed six key areas for developing health tourism in Ranong: 1) Marketing, 2) Tourism site development, 3) Resource management, 4) Administration, 5) Tourist satisfaction, and 6) Hot spring water quality.These findings served as recommendations to enhance the sustainability and alignment of Ranong's health tourism with current tourist demands.