Journal of Liberal Arts, Rajamangala University of Technology Suvarnabhumi (E-ISSN: 2730-1982) is an academic journal that has been assessed for the quality of academic journals in the TCI database, 5th round , to be a quality journal group 1 (TCI base 1) from January 1, 2025 to December 31, 2029. In order to maintain the quality of the journal in accordance with international conditions and rules, the journal provides an opportunity for researchers, scholars, lecturers and students to publish academic articles or research articles.
This journal is the 21st edition, 7th year , issue 3 (September - December 2025). All articles published in this edition have been approved by the editorial board before publication and have been reviewed by at least 3 qualified persons who are experts in related fields from various institutions in a double blind peer review manner. The editorial board would like to thank the authors, members and readers who have shown interest and trust in our journal and sincerely hope that the selected articles will be useful to all readers.
The editors would like to thank all the experts who kindly read and suggested improvements to the research articles to improve their academic quality.
Finally, if there are any suggestions from readers to improve the completeness of this journal, the editors would be delighted to accept them with great pleasure.

Published: 2025-11-27

THE INTERACTION EFFECTS OF PRICE AND CANCELLATION POLICIES ON ONLINE HOTEL BOOKING INTENTIONS: A BETWEEN-SUBJECTS FACTORIAL EXPERIMENT IN THAILAND

Nipaporn Sangsawang, Natthakan Na Phairee, Darawan Salaimanee, Ekkachai Ackaradejruangsri , Chayinthorn Tadadusita

1-14

LEADERSHIP COMPONENTS OF LOCAL GOVERNMENT EXECUTIVES IN SONGKHLA PROVINCE

Ekarach Maliwan, Weerachai Thadee, Rojjawan Ramkeaw

29-41

A MODEL FOR DEVELOPING THE POTENTIAL OF MONKS AS MISSIONARIES IN MODERN SOCIETY IN SATTAHIP DISTRICT, CHONBURI

Phrakru Paladwinai Theerapanyo, Phrajaroenphong Dhamma treepo, Phramaha Supawat Thanavuddho

96-110

THE APPLICATION OF THE KING’S SCIENCE AND LOCAL WISDOM FOR DEVELOPING LEARNING INNOVATIONS OF PRIMARY SCHOOL STUDENTS THROUGH PARTICIPATION AND MENTORSHIP

Karanphon Wiwanthamongkon, Mitparnee Pumklom , Krittanan Hasdisawi, Photjanee Sukchaona, Sureewan Jangjit , Pornchai Nukaew , Supalak Satpreetrai

152-166

DEVELOPING AN ECO-FRIENDLY CREATIVE TOURISM STRATEGY: A CASE STUDY OF THE THREE-RELIGION, THREE-RIVER COMMUNITY, PHRA NAKHON SI AYUTTHAYA

Nonthalee Boonthad Karoonyasiri, Patcha Treemongkol‬, Suwannee Hongwijit, Nathaphan Meemuk, Kessiri Sakdanares, Onanong Sansern, Jaroonsak Soonthondachar

235-248

EXAMINING THE INFLUENCE OF BRAND REPUTATION AND CORPORATE BRAND REPUTATION ON THE PURCHASE DECISION OF A HOUSE

์์Nichanan Kongsri , Nantita Petcharaporn , Nanthaporn Huaykaew , Konpapha Jantapoon

276-288