Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi

DEVELOPMENT OF LEARNING MANANGEMENT RECREATION LEADERSHIP COURSE FOR UNDERGRADUATE STUDENTS AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY SRIVIJAYA, SONGKHLA CAMPUS

Songpob Phetarwut — 2024-08-25

The objectives of this research were: 1) to study the outcomes of learning management in the Recreation Leadership course for undergraduate students at Rajamangala University of Technology Srivijaya, Songkhla Campus, and 2) to assess student satisfaction with the learning management of the same course. The sample group for this research consisted of 35 undergraduate students and enrolled in the Recreation Leadership course at Rajamangala University of Technology Srivijaya, Songkhla Campus. These students were selected through purposive sampling based on specific characteristics relevant to developing recreational leadership skills. The research utilized the following tools: 1) a learning management plan for the Recreation Leadership course, 2) teaching documents for the Recreation Leadership course, 3) an academic achievement test for the Recreation Leadership course, and 4) a satisfaction questionnaire regarding the learning management of the course. The statistical methods used in this research included percentage calculations, mean scores, standard deviation, and t-test (Dependent Sample) analysis. The results of the research indicated that: 1) the average post-test scores of students in the Recreation Leadership course were significantly higher than their pre-test scores at the .01 level, and 2) the satisfaction assessment of the learning management in the Recreation Leadership course revealed that the overall satisfaction level was very high ( x̅ = 4.57, S.D. = 0.60).

THE NETWORK PARTNERS CAPACITY DEVELOPMENT IN PHRA NAKHON SI AYUTTHAYA PROVINCE TO PROMOTE AGRICULTURAL TOURISM

Thanaphum Pongsangiam — 2024-09-18

Agri-tourism in Phra Nakhon Si Ayutthaya province lacks a clearly responsible agency and personnel with expertise and direct experience in agri-tourism management. the current network operates based on individual agency missions, lacking integration and collaboration with relevant organizations. Additionally, the government sometimes initiates activities in the area without considering the actual needs of the community. These activities also lack continuity, and the training techniques used for capacity building are ineffective. Furthermore, the development of local resources is unsystematic, with merely a few collaborative networks. These issues stem from the lack of integrated planning for area development.

The research indicated that the agri-tourism network needs to prioritize collaboration, focusing on development of tourism personnel, community products, tourist attractions, and facilities. It is crucial to connect with all relevant stakeholders, including government agencies, the private sector, the public, communities, and educational institutions, so that their participation is included in these development efforts. This involves organizing training programs to enhance skills and capabilities in tourism management, promoting value addition from community resources to products and services, delivering positive experiences to tourists, and fostering community participation as a model for agri-tourism management.

Furthermore, it was determined that developing appropriate capacity-building models for network partners is also essential. The development of the agri-tourism network’s capacity in Phra Nakhon Si Ayutthaya province still faces challenges related to several mechanisms, including the people, resources, and management system used to drive the network.

INNOVATION TO IMPROVE THE EFFICIENCY OF AGRICULTURAL MACHINERY PRODUCTION SYSTEMS THROUGH COMMUNITY PARTICIPATION

Sorapong Kheawyuong — 2024-09-18

This research aimed to: 1. Analyze the issues and challenges faced by S. Rungruang Machinery Company Limited's agricultural machinery production system. 2. Analyze the techniques used to address the challenges in the agricultural machinery production system of S. Rungruang Machinery Company Limited. 3. Foster ideas to improve agricultural machinery manufacturing systems through community engagement. This research was qualitative. Through comprehensive interviews and group discussions, we assessed the execution of innovative strategies. A total of 37 individuals provided imperative information.

The results of the research indicated that 1. Problems and obstacles of the agricultural machinery production system consist of four fundamental problems: 1) communication, 2) readiness of tools, machinery, and production system equipment, 3) production management, and 4) management. Guidelines for handling issues and obstacles in agricultural machinery production systems consisted of four approaches: 1) Guidelines for solving challenges in communication, 2) Guidelines for handling problems in the preparedness of tools, machinery, and equipment, 3) Guidelines for boosting process efficiency, and 4) Instructions for handling problems from management, and generating innovations to boost efficiency, developing agricultural machinery production system technology with participation from the community. It was found that there are three elements: 1) The process of developing production system technology, 2) The innovation and modernization of agricultural machinery, and 3) The ongoing development of people with creativity and unique ideas.

The research findings can help develop an innovative model that aligns with the needs of stakeholders, resulting in value creation for the target group, business value generation, technical feasibility, and customer engagement.

NONG YA PLONG COMMUNITY: SWOT AND TOWS MATRIX ANALYSIS FOR CREATING A MARKETING PROMOTION STRATEGY

Chutamas Peeraphatchara — 2024-09-18

The use of knowledge and resources in production areas as products and services can create a foundation economy and distribute income to communities. This research is a qualitative case study focusing on examining product distribution and the community environment using SWOT to develop marketing strategies. The informants were 15 housewives from the Nong Ya Plong community group that processes fruit and herbal juices, including the group leader, group committee members, and group members, selected through purposive sampling. The research tools were in-depth interviews and record-based SWOT analysis. Data were gathered through informal in-depth interviews and brainstorming sessions and were analyzed using content analysis, data triangulation, and SWOT analysis by averaging and ranking each item in the TOWS Matrix analysis. The results showed that: 1) Regarding the channels and methods of distribution based on the theory of marketing promotion mix, the group communicates information to customers through their Facebook page and village LINE group. There is also word-of-mouth publicity and sales promotions offering discounts on products when a certain amount is purchased. 2) The SWOT analysis of strengths, weaknesses, opportunities, and threats, together with the TOWS Matrix analysis, yielded seven marketing strategies, starting with analyzing consumer behavior to use as a guideline for food product development and ending with developing marketing channels with online marketing innovations. The recommendations are to create a mentoring community in order to share experiences in product development and marketing, supported by local authorities, and to leverage community innovators to help improve the group’s operations. This study will serve as a guideline to help increase the potential of communities to create and distribute income within their community.

SYNTHESIZING RESEARCH IN PHRAE PROVINCE ACCORDING TO THE PHRAE PROVINCIAL DEVELOPMENT STRATEGY FOR THE YEARS 2023-2027

Watcharee Lekhawipat — 2024-09-18

This research aims to: 1) study the characteristics of research in Phrae province, 2) synthesize the research findings and discoveries in Phrae province according to the Phrae provincial development strategy, and 3) propose development approaches for Phrae province according to the provincial strategy. The data was collected from research reports funded by Thailand Science Research and Innovation, the National Research Council of Thailand, and research articles published through the central electronic journal database of Thailand between the years 2012 and 2023, totaling 250 articles. The tools used in the research included a research characteristic recording form and a data extraction recording form. Content analysis was used as the method for research analysis. According to the research findings, all the studies were applied research. The synthesis of research correlates with the provincial development strategy for 2023–2027, revealing that the predominant findings closely align with Phrae province's developmental agenda. Notably, these findings resonate prominently with Strategy 4, which prioritizes enhancing quality of life, followed by Strategy 2, focusing on the sustainable conservation and restoration of natural resources. Strategy 1 underscores the augmentation of agricultural productivity, economic growth, trade, and investment, while Strategy 3 aims to elevate tourism development within the region. The development guidelines comprise Strategy 1, focusing on enhancing the value of products and managing supply chains. Strategy 2 emphasizes sustainable conservation and restoration of natural resources and the environment. Strategy 3 should assess the potential of tourism resources and study factors influencing tourism. Strategy 4 prioritizes elevating quality of life through promoting healthcare, public health services, and community participation. The results of the synthesis of research in Phrae province provide a clearer overview of the area's knowledge, serving as a basis for policy-making decisions.

ECONOMIC FACTORS THAT AFFECT THE STOCK PRICES OF POWER PLANT STOCKS LISTED ON THE STOCK EXCHANGE OF THAILAND

Suphan Phansook — 2024-09-18

This article has the objective to study economic factors affecting the stock prices of power plant stocks listed on the Stock Exchange of Thailand. The study was done by collecting information on the stock prices of 25 power plant stocks and 5 economic factors namely The Securities Price Index of Thailand (SET), Crude Oil Price (WTI), US Dollar Exchange Rate (USD), Private Consumption Index (CPI) and Private Investment Index (PII). The collected data is quantitative monthly for a period of 5 years (March 2018 - February 2023). The total obtained 1,800 data were analyzed by importing all variables (Enter Regression). Statistics used in the study included Descriptive statistics and Inferential statistics together with Multiple Regression Analysis.

The results of the study found that there are two independent variables that can explain the rate of return of the securities prices of power plant stocks listed on the Stock Exchange of Thailand which have statistical significance at 0.01. Such variables include the Stock Price Index of Thailand (SET) which has a relationship in the same direction with stock prices and Crude Oil Prices (WTI) which has an inverse relationship with stock prices. Factor that does not have a statistically significant effect on the prices of power plant stocks listed on the Stock Exchange of Thailand is The Private Consumption Index (CPI) which has a relationship in the same direction with stock prices. As for the US Dollar Exchange Rate (USD) and The Private Investment Index (PII), both of them have inverse relationship with stock prices.

DEVELOPMENT OF THAI LITERATURE READING LITERACY AND CREATIVE THINGKING OF GRADE 9 STUDENTS THROUGH CREATIVITY-BASED LEARNING COMBINED WITH CREATIVE ART ACTIVITIES

Ekkarat Jampamuang — 2024-09-18

This research aimed: 1) to develop the ability to read Thai literature of grade 9 students by organizing creative-based learning combined with creative art activities, with the goal of having 80 percent of students passing the criteria of 80 percent or higher, and 2) to develop the creative thinking abilities of grade 9 students by using creative learning management alongside creative art, aiming for 80 percent of students to meet the criteria with 80 percent or more. The target group was Mathayom 3/4 students at Kham Kaen Nakhon School, located in Sila Subdistrict, Mueang District, Khon Kaen Province. This research was an action research. The tools used in the research included lesson plans, learning management results recording forms, student learning behavior observation forms, creative thinking ability assessment forms, tests to measure knowledge ability in reading Thai literature at the end of the operational cycle, assessments of knowledge ability in reading Thai literature, and tests to measure creative thinking ability at the end of the practice cycle. Statistics used in data analysis were divided into 2 types: 1) Analyzing quantitative data by finding the mean standard deviation (SD) and percentage %, and 2) Analyzing qualitative data. Data were analyzed using descriptive content analysis. The research results were as follows: 1) students had 82.43 % ability in reading literacy Thai literature, and students who passed the criteria account for 83.87 % or more, which was higher than the specified criteria, and 2) students had creative thinking ability of 90.32 % and students who passed the criteria were 84.62 % or more, which was higher than the specified criteria.

INNOVATION FOR MANAGEMENT IN THE DIGTAL AGE OF EDUCATION ADMINISTRATORS UNDER THE PRIMARY EDUCATION SERVICE AREA OFFICE

Thatthanun Pumnuch — 2024-09-18

The objectives of this research article are: 1) to analyze the elements of innovation in administration of primary education service area offices in the digital era, 2) to create innovation in administration of primary education service area offices in the digital era, and 3) to evaluate the quality of innovations in the management of the primary education area office in the digital age. This research is a quantitative and qualitative research which studied concepts, theories, documents, academic articles, journals, and research related to management both domestically and abroad including management concepts of the 6 primary education service area offices in the management of the basic education administration area group Government Inspection District No. 4. The data were collected from a sample of 379 people. There were 2 types of research tools used namely: 1) questionnaires and 2) interview forms. Data were analyzed by using Statistics on frequency, percentage, standard deviation and exploratory factor analysis (EFA). The research results found that:

Innovation in the management of primary education area offices in the digital era has 3 components as follows: (1) Administration using educational areas as a base is the decentralization of educational management from the centralized authority of the bureaucracy to the operational units that are educational area offices; (2) Sustainable innovation development is the initiation, development, creation or use of innovative digital technology in sustainable development and (3) Participatory management is an opportunity for individuals to be involved in operations. In the form of knowing, jointly thinking, jointly doing, jointly deciding, which will lead to the goals of the organization. Findings from the study can be used as the innovations in the administration of primary education service area offices in the digital age that are appropriate, accurate and possible.

WORKING CAPITAL POLICY CLUSTERING TECHNIQUE: A CASE STUDY OF LISTED COMPANIES IN THE INDUSTRIAL SECTOR, MAI THAILAND

Bhannawat Wanganusorn — 2024-09-18

Working capital policy (WCP) has an impact on liquidity and profitability management. An aggressive WCP allows businesses to generate profits from short-term capital sources but poses risks in timely short-term debt repayment. Determination of WCP involves various factors. Previous studies found that the risk level of the working capital policy is solely determined by the financial ratio, overlooking other contributing factors. This research aimed to enhance the coverage of risk dimensions in setting the risk level of WCP by introducing a clustering technique to determine the WCP risk level. The study population consisted of 213 companies listed on the Market for Alternative Investment (MAI). A specific sampling method was employed, focusing on companies within the industrial sector registered on the MAI. This study utilized panel data by gathering financial ratio data from the STATA database and executive position data (CEO, President) through the annual report Form 56-2 from the SEC database. Data collection spanned 15 consecutive years, from 2008 to 2022, divided into two periods: the COVID-19 pandemic outbreak and the non-pandemic period, which resulted in a total of 432 observations. The hierarchical clustering analysis technique was utilized, followed by K-means cluster analysis and one-way ANOVA robustness checks. The results revealed that the working capital investment policy (WCIP) could be categorized into three sub-groups: risky, moderate, and conservative. The working capital financing policy (WCFP) could be classified into two sub-groups: risky and conservative. K-means clustering analysis for risk levels identified two groups: a risky and a conservative WCP. One-way ANOVA analysis for group differentiation indicated three sub-groups for both policies.