Journal of Liberal Art of Rajamangala University of Technology Suvarnabhumi

DEVELOPMENT OF LEARNING MANANGEMENT RECREATION LEADERSHIP COURSE FOR UNDERGRADUATE STUDENTS AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY SRIVIJAYA, SONGKHLA CAMPUS

Songpob Phetarwut — 2024-08-25

The objectives of this research were: 1) to study the outcomes of learning management in the Recreation Leadership course for undergraduate students at Rajamangala University of Technology Srivijaya, Songkhla Campus, and 2) to assess student satisfaction with the learning management of the same course. The sample group for this research consisted of 35 undergraduate students and enrolled in the Recreation Leadership course at Rajamangala University of Technology Srivijaya, Songkhla Campus. These students were selected through purposive sampling based on specific characteristics relevant to developing recreational leadership skills. The research utilized the following tools: 1) a learning management plan for the Recreation Leadership course, 2) teaching documents for the Recreation Leadership course, 3) an academic achievement test for the Recreation Leadership course, and 4) a satisfaction questionnaire regarding the learning management of the course. The statistical methods used in this research included percentage calculations, mean scores, standard deviation, and t-test (Dependent Sample) analysis. The results of the research indicated that: 1) the average post-test scores of students in the Recreation Leadership course were significantly higher than their pre-test scores at the .01 level, and 2) the satisfaction assessment of the learning management in the Recreation Leadership course revealed that the overall satisfaction level was very high ( x̅ = 4.57, S.D. = 0.60).

THE NETWORK PARTNERS CAPACITY DEVELOPMENT IN PHRA NAKHON SI AYUTTHAYA PROVINCE TO PROMOTE AGRICULTURAL TOURISM

Thanaphum Pongsangiam — 2024-09-18

Agri-tourism in Phra Nakhon Si Ayutthaya province lacks a clearly responsible agency and personnel with expertise and direct experience in agri-tourism management. the current network operates based on individual agency missions, lacking integration and collaboration with relevant organizations. Additionally, the government sometimes initiates activities in the area without considering the actual needs of the community. These activities also lack continuity, and the training techniques used for capacity building are ineffective. Furthermore, the development of local resources is unsystematic, with merely a few collaborative networks. These issues stem from the lack of integrated planning for area development.

The research indicated that the agri-tourism network needs to prioritize collaboration, focusing on development of tourism personnel, community products, tourist attractions, and facilities. It is crucial to connect with all relevant stakeholders, including government agencies, the private sector, the public, communities, and educational institutions, so that their participation is included in these development efforts. This involves organizing training programs to enhance skills and capabilities in tourism management, promoting value addition from community resources to products and services, delivering positive experiences to tourists, and fostering community participation as a model for agri-tourism management.

Furthermore, it was determined that developing appropriate capacity-building models for network partners is also essential. The development of the agri-tourism network’s capacity in Phra Nakhon Si Ayutthaya province still faces challenges related to several mechanisms, including the people, resources, and management system used to drive the network.

INNOVATION TO IMPROVE THE EFFICIENCY OF AGRICULTURAL MACHINERY PRODUCTION SYSTEMS THROUGH COMMUNITY PARTICIPATION

Sorapong Kheawyuong — 2024-09-18

This research aimed to: 1. Analyze the issues and challenges faced by S. Rungruang Machinery Company Limited's agricultural machinery production system. 2. Analyze the techniques used to address the challenges in the agricultural machinery production system of S. Rungruang Machinery Company Limited. 3. Foster ideas to improve agricultural machinery manufacturing systems through community engagement. This research was qualitative. Through comprehensive interviews and group discussions, we assessed the execution of innovative strategies. A total of 37 individuals provided imperative information.

The results of the research indicated that 1. Problems and obstacles of the agricultural machinery production system consist of four fundamental problems: 1) communication, 2) readiness of tools, machinery, and production system equipment, 3) production management, and 4) management. Guidelines for handling issues and obstacles in agricultural machinery production systems consisted of four approaches: 1) Guidelines for solving challenges in communication, 2) Guidelines for handling problems in the preparedness of tools, machinery, and equipment, 3) Guidelines for boosting process efficiency, and 4) Instructions for handling problems from management, and generating innovations to boost efficiency, developing agricultural machinery production system technology with participation from the community. It was found that there are three elements: 1) The process of developing production system technology, 2) The innovation and modernization of agricultural machinery, and 3) The ongoing development of people with creativity and unique ideas.

The research findings can help develop an innovative model that aligns with the needs of stakeholders, resulting in value creation for the target group, business value generation, technical feasibility, and customer engagement.

NONG YA PLONG COMMUNITY: SWOT AND TOWS MATRIX ANALYSIS FOR CREATING A MARKETING PROMOTION STRATEGY

Chutamas Peeraphatchara — 2024-09-18

The use of knowledge and resources in production areas as products and services can create a foundation economy and distribute income to communities. This research is a qualitative case study focusing on examining product distribution and the community environment using SWOT to develop marketing strategies. The informants were 15 housewives from the Nong Ya Plong community group that processes fruit and herbal juices, including the group leader, group committee members, and group members, selected through purposive sampling. The research tools were in-depth interviews and record-based SWOT analysis. Data were gathered through informal in-depth interviews and brainstorming sessions and were analyzed using content analysis, data triangulation, and SWOT analysis by averaging and ranking each item in the TOWS Matrix analysis. The results showed that: 1) Regarding the channels and methods of distribution based on the theory of marketing promotion mix, the group communicates information to customers through their Facebook page and village LINE group. There is also word-of-mouth publicity and sales promotions offering discounts on products when a certain amount is purchased. 2) The SWOT analysis of strengths, weaknesses, opportunities, and threats, together with the TOWS Matrix analysis, yielded seven marketing strategies, starting with analyzing consumer behavior to use as a guideline for food product development and ending with developing marketing channels with online marketing innovations. The recommendations are to create a mentoring community in order to share experiences in product development and marketing, supported by local authorities, and to leverage community innovators to help improve the group’s operations. This study will serve as a guideline to help increase the potential of communities to create and distribute income within their community.

SYNTHESIZING RESEARCH IN PHRAE PROVINCE ACCORDING TO THE PHRAE PROVINCIAL DEVELOPMENT STRATEGY FOR THE YEARS 2023-2027

Watcharee Lekhawipat — 2024-09-18

This research aims to: 1) study the characteristics of research in Phrae province, 2) synthesize the research findings and discoveries in Phrae province according to the Phrae provincial development strategy, and 3) propose development approaches for Phrae province according to the provincial strategy. The data was collected from research reports funded by Thailand Science Research and Innovation, the National Research Council of Thailand, and research articles published through the central electronic journal database of Thailand between the years 2012 and 2023, totaling 250 articles. The tools used in the research included a research characteristic recording form and a data extraction recording form. Content analysis was used as the method for research analysis. According to the research findings, all the studies were applied research. The synthesis of research correlates with the provincial development strategy for 2023–2027, revealing that the predominant findings closely align with Phrae province's developmental agenda. Notably, these findings resonate prominently with Strategy 4, which prioritizes enhancing quality of life, followed by Strategy 2, focusing on the sustainable conservation and restoration of natural resources. Strategy 1 underscores the augmentation of agricultural productivity, economic growth, trade, and investment, while Strategy 3 aims to elevate tourism development within the region. The development guidelines comprise Strategy 1, focusing on enhancing the value of products and managing supply chains. Strategy 2 emphasizes sustainable conservation and restoration of natural resources and the environment. Strategy 3 should assess the potential of tourism resources and study factors influencing tourism. Strategy 4 prioritizes elevating quality of life through promoting healthcare, public health services, and community participation. The results of the synthesis of research in Phrae province provide a clearer overview of the area's knowledge, serving as a basis for policy-making decisions.

ECONOMIC FACTORS THAT AFFECT THE STOCK PRICES OF POWER PLANT STOCKS LISTED ON THE STOCK EXCHANGE OF THAILAND

Suphan Phansook — 2024-09-18

This article has the objective to study economic factors affecting the stock prices of power plant stocks listed on the Stock Exchange of Thailand. The study was done by collecting information on the stock prices of 25 power plant stocks and 5 economic factors namely The Securities Price Index of Thailand (SET), Crude Oil Price (WTI), US Dollar Exchange Rate (USD), Private Consumption Index (CPI) and Private Investment Index (PII). The collected data is quantitative monthly for a period of 5 years (March 2018 - February 2023). The total obtained 1,800 data were analyzed by importing all variables (Enter Regression). Statistics used in the study included Descriptive statistics and Inferential statistics together with Multiple Regression Analysis.

The results of the study found that there are two independent variables that can explain the rate of return of the securities prices of power plant stocks listed on the Stock Exchange of Thailand which have statistical significance at 0.01. Such variables include the Stock Price Index of Thailand (SET) which has a relationship in the same direction with stock prices and Crude Oil Prices (WTI) which has an inverse relationship with stock prices. Factor that does not have a statistically significant effect on the prices of power plant stocks listed on the Stock Exchange of Thailand is The Private Consumption Index (CPI) which has a relationship in the same direction with stock prices. As for the US Dollar Exchange Rate (USD) and The Private Investment Index (PII), both of them have inverse relationship with stock prices.

DEVELOPMENT OF THAI LITERATURE READING LITERACY AND CREATIVE THINGKING OF GRADE 9 STUDENTS THROUGH CREATIVITY-BASED LEARNING COMBINED WITH CREATIVE ART ACTIVITIES

Ekkarat Jampamuang — 2024-09-18

This research aimed: 1) to develop the ability to read Thai literature of grade 9 students by organizing creative-based learning combined with creative art activities, with the goal of having 80 percent of students passing the criteria of 80 percent or higher, and 2) to develop the creative thinking abilities of grade 9 students by using creative learning management alongside creative art, aiming for 80 percent of students to meet the criteria with 80 percent or more. The target group was Mathayom 3/4 students at Kham Kaen Nakhon School, located in Sila Subdistrict, Mueang District, Khon Kaen Province. This research was an action research. The tools used in the research included lesson plans, learning management results recording forms, student learning behavior observation forms, creative thinking ability assessment forms, tests to measure knowledge ability in reading Thai literature at the end of the operational cycle, assessments of knowledge ability in reading Thai literature, and tests to measure creative thinking ability at the end of the practice cycle. Statistics used in data analysis were divided into 2 types: 1) Analyzing quantitative data by finding the mean standard deviation (SD) and percentage %, and 2) Analyzing qualitative data. Data were analyzed using descriptive content analysis. The research results were as follows: 1) students had 82.43 % ability in reading literacy Thai literature, and students who passed the criteria account for 83.87 % or more, which was higher than the specified criteria, and 2) students had creative thinking ability of 90.32 % and students who passed the criteria were 84.62 % or more, which was higher than the specified criteria.

INNOVATION FOR MANAGEMENT IN THE DIGTAL AGE OF EDUCATION ADMINISTRATORS UNDER THE PRIMARY EDUCATION SERVICE AREA OFFICE

Thatthanun Pumnuch — 2024-09-18

The objectives of this research article are: 1) to analyze the elements of innovation in administration of primary education service area offices in the digital era, 2) to create innovation in administration of primary education service area offices in the digital era, and 3) to evaluate the quality of innovations in the management of the primary education area office in the digital age. This research is a quantitative and qualitative research which studied concepts, theories, documents, academic articles, journals, and research related to management both domestically and abroad including management concepts of the 6 primary education service area offices in the management of the basic education administration area group Government Inspection District No. 4. The data were collected from a sample of 379 people. There were 2 types of research tools used namely: 1) questionnaires and 2) interview forms. Data were analyzed by using Statistics on frequency, percentage, standard deviation and exploratory factor analysis (EFA). The research results found that:

Innovation in the management of primary education area offices in the digital era has 3 components as follows: (1) Administration using educational areas as a base is the decentralization of educational management from the centralized authority of the bureaucracy to the operational units that are educational area offices; (2) Sustainable innovation development is the initiation, development, creation or use of innovative digital technology in sustainable development and (3) Participatory management is an opportunity for individuals to be involved in operations. In the form of knowing, jointly thinking, jointly doing, jointly deciding, which will lead to the goals of the organization. Findings from the study can be used as the innovations in the administration of primary education service area offices in the digital age that are appropriate, accurate and possible.

WORKING CAPITAL POLICY CLUSTERING TECHNIQUE: A CASE STUDY OF LISTED COMPANIES IN THE INDUSTRIAL SECTOR, MAI THAILAND

Bhannawat Wanganusorn — 2024-09-18

Working capital policy (WCP) has an impact on liquidity and profitability management. An aggressive WCP allows businesses to generate profits from short-term capital sources but poses risks in timely short-term debt repayment. Determination of WCP involves various factors. Previous studies found that the risk level of the working capital policy is solely determined by the financial ratio, overlooking other contributing factors. This research aimed to enhance the coverage of risk dimensions in setting the risk level of WCP by introducing a clustering technique to determine the WCP risk level. The study population consisted of 213 companies listed on the Market for Alternative Investment (MAI). A specific sampling method was employed, focusing on companies within the industrial sector registered on the MAI. This study utilized panel data by gathering financial ratio data from the STATA database and executive position data (CEO, President) through the annual report Form 56-2 from the SEC database. Data collection spanned 15 consecutive years, from 2008 to 2022, divided into two periods: the COVID-19 pandemic outbreak and the non-pandemic period, which resulted in a total of 432 observations. The hierarchical clustering analysis technique was utilized, followed by K-means cluster analysis and one-way ANOVA robustness checks. The results revealed that the working capital investment policy (WCIP) could be categorized into three sub-groups: risky, moderate, and conservative. The working capital financing policy (WCFP) could be classified into two sub-groups: risky and conservative. K-means clustering analysis for risk levels identified two groups: a risky and a conservative WCP. One-way ANOVA analysis for group differentiation indicated three sub-groups for both policies.

SERVICE INNOVATION TO PROMOTE THE PRESERVATION OF THE RIGHTS INSURED UNDER SECTION 39 OF THE NONTHRBURI PROVINCIAL SOCIAL SECURITY OFFICE

Akaraded Yodsaowadee — 2024-12-12

The objectives of this research are 1) To examine the problems and obstacles in delivering employment services to insured persons under Section 39 of the Nonthaburi Provincial Social Security Office and 2) To develop service innovation to support the safeguarding of the rights of insured persons under Section 39 of the Nonthaburi Provincial Social Security Office. This research is qualitative, using in-depth interviews and focus group discussions with 17 key informants.

The results of the research found that; 1. The most common problems and obstacles included of insufficient personnel to provide services, the insured persons do not know the rights and duties of being an insured persons and lack of understanding of using social security system technology. In addition, financial problems and payment difficulties of insured persons make contribution payment difficult and 2. Developing service innovations to promote the preservation of insured persons’ rights as follows: 1) Service innovations are the development of the personnel potential to have the knowledge and ability to provide services which consists of communication, public relations, and the use of information technology. This will allow Section 39 insured persons to access channels to verify their rights and to be able to pay contributions through the application; 2) Promotion of the preservation of the rights of insured persons begins with providing knowledge and understanding of various information and creating awareness of the rights of insured persons and creating more value in being an insured under Section 39 in order to protect themselves from being disqualified from being an insured persons. In addition, there should be training to enhance knowledge and understanding for relevant officials, a clear and appropriate public relations plan should be prepared and continuous implementation should be carried out to promote a good image of service.

THE STRATEGY FOR INTEGRATING THE COLLABORATIVE MISSION OF THE LOCAL GOVERNMENT ORGANIZATION WITH OTHER GOVERNMENT AGENCIES AND PRIVATE SECTOR IN DEVELOPING THE COMMUNITY INFRASTRUCTURE IN BANG SI THONG SUB-DISTRICT BANG KRUAI DISTRICT NONTHABURI PROVINCE

Phisit Khamwai — 2024-12-12

This article aims to 1) study the status of local administrative organizations with other government agencies and private sectors in communities in Bang Si Thong Subdistrict Municipality; 2) develop strategies for creating cooperation between local administrative organizations and other government agencies and private sectors in Bang Si Thong Subdistrict Municipality; and 3) propose strategies for integrating joint missions of local administrative organizations with other government agencies and private sectors in developing community infrastructure in Bang Si Thong Subdistrict Municipality, Bang Kruai District, Nonthaburi Province, using participatory action research methods. Data were collected through community meetings and focus group discussions with 11 key informants. Content analysis was conducted using triangulation techniques.

The research results showed that 1) the problems and impacts of overlapping areas from verbal land dedication resulted in the expansion of the community, which led to the state’s possessiveness of the land and preventing it from being used for public benefit. 2) developing strategies for creating cooperation by making memorandums of understanding, surveying coordinates and mapping the land, creating an application for indicating the boundary of the land, creating a One Stop Service, creating awareness and solving problems on a case-by-case basis by organizing the community, and drafting an infrastructure development plan. 3) creating strategies for integrating joint missions of overlapping areas in observing the boundary and signing land boundary certification, leading to the creation of a land map using the data obtained from the survey to allow the original land owner to agree to dedicate it as a public road. The innovation of recording agreements for surveying coordinates and making walking maps was born.

THAILAND’S FOOD SECURITY: AN ANALYSIS OF POLICIES, IMPACTS, AND TRENDS

Jaroongkait Pootirat — 2024-12-12

The objectives of this article were 1) to analyze Thai and foreign policies and measures that affect food security in Thailand, 2) to study civil society movements in their struggle regarding food security, and 3) to analyze future scenarios regarding food security issues across various dimensions of government policy. This research is based on a qualitative policy research methodology, incorporating documentary research, focus group discussion, and scenariobuilding/visualization. The contents thereof are then analyzed and presented descriptively. The results of this research are as follows:

1) Thailand’s policies and measures, as well as those evolving internationally that exert influence on the country’s food security, involve the conceptualization of the right to food, food security and food sovereignty at the global level, as well as international economic frameworks, climate change, and biodiversity. Influenced by such global developments, Thailand's food security policy comprises at least 12 policies/plans, which inevitably leads to complexity and multi-dimensional problems. 2) Civil society plays a pivotal role in the implementation of food security in three ways: Criticism, proposing alternatives to mainstream development, and driving development through various pathways. The role of civil society is linked to various sectors, affecting both public policies and the operational results of its civil action. 3) Four food security scenarios have been envisaged, with scenario 3 being the most probable one to prevail in the real-life context. The researcher proposes ways to enhance Thailand’s food security policy and the effectiveness of civil society actions in the context of food security.

THE DEVELOPMENT OF PROBLEM-SOLVING SKILLS AND CREATIVE WRITING SKILLS OF GRADE 5 STUDENTS USING PROBLEM-BASED LEARNING AND FLIPPED CLASSROOM

Nattasit Muangsong — 2024-12-12

This research aimed to achieve two primary objectives: 1) to develop problem-solving skills of Grade 5 students by employing a problem-based learning approach in conjunction with the flipped classroom concept, with the target of 80% of the students achieving a score of 70% or higher, and 2) to enhance creative writing skills of Grade 5 students using the same combined approach, again targeting 80% of the students to score 70% or higher. The study was designed as action research, focusing on 24 Grade 5 students from Romklao School who were enrolled in the second semester of the 2023 academic year. These students were selected through purposive sampling. The instruments used for data collection included detailed lesson plans, student behavior observation forms, learning outcome records, student interviews, end-cycle problem-solving skill assessments, and end-cycle creative writing skill assessments. Quantitative data were analyzed using mean, standard deviation, and percentage calculations, while qualitative data were analyzed through content analysis. The research findings revealed that: 1) 83.33% of the students exceeded the set criteria for problem-solving skills, achieving an average score of 85.69%, which was significantly higher than the predetermined benchmark, and 2) 83.33% of the students surpassed the criteria for creative writing skills, with an average score of 84.72%, also well above the set standard.

These results indicated the effectiveness of the problem-based learning approach combined with the flipped classroom concept in improving both problem-solving and creative writing skills among Grade 5 students, suggesting that this method could be a valuable strategy for broader educational applications. The study underscores the potential benefits of integrating innovative teaching methodologies to foster essential skills in primary education.

GUIDELINES FOR IMPROVING THE QUALITY OF LIFE OF THE UNDERPRIVILEGED AT WAT PHA-O MONASTIC SECONDARY SCHOOL LUANG PRABANG, LAOS

Anousone Phanpaseuth — 2024-12-12

This article aimed to study: 1) the process of improving the quality of life of the underprivileged, 2) developing the quality of life of the underprivileged, and 3) creating a network of cooperation to develop the quality of life of the underprivileged in Wat Pha-O Monastic Secondary School, Luang Prabang, Laos. This research used participatory action research (PAR). Data were collected through in-depth interviews. Then the data were analyzed for content using the triangular technique to present an explanation and description of the findings.

The research results found that 1. The process of improving the quality of life of the underprivileged began with evaluating and identifying problems. Then, a development plan was created and implemented. There was monitoring and evaluation to determine the level of success and efficiency of operations. 2. Improving the quality of life of the underprivileged involved promoting nutrition and health by understanding and learning the appropriate use of raw materials, creating learning opportunities and analyzing health data. School sanitation and environmental health were prioritized by focusing on cleanliness and safety. Environmentally friendly agriculture was promoted by establishing agricultural plots in the school and developing activities such as experimenting with growing plants that required little water or participating in actual work in a vegetable garden. 3. Creating a network of cooperation to develop the quality of life of the underprivileged involved linking with the local community. This included organizing training from experts, with the school as the center of education, combined with vocational skills training. The goal was to create value from vocational training and work skills. Activities related to local history, culture and traditions were organized by visiting temples and historical sites, while strengthening the quality of life through the 4 principles of meditation.

CAREER EXPANSION TO ADD VALUE FROM RICEBERRY TO ICE CREAM

Waewdao Jhongkonnee — 2024-12-12

This article aims to develop an ice cream product and study the acceptance of a healthy ice cream made from Riceberry rice, as well as to examine the nutritional value of the ice cream. Data was collected through brainstorming meetings, experiments, and surveys. The research tools included questionnaires. Statistical analysis was conducted using percentage, mean, standard deviation, and t-test (t-test). The research results showed that the healthy ice cream product made from Riceberry rice and Thapthim Chumphae rice, in amounts of 20, 40, and 60 grams, was boiled with 400 grams of water at a temperature of 80 degrees Celsius with the lid closed for 10, 20, and 30 minutes, then used to replace coconut milk in different ratios in the ice cream formulas. The consumer satisfaction was then tested with 400 participants in Hua Hin district, Prachuap Khiri Khan Province. The test results found that the average liking score for all 3 ice cream formulas in all aspects was at the level of liking moderate to liking very much (= 6.77–7.33). The third formula of ice cream contains coconut milk, Riceberry water, Tubtim Chum Phae rice juice, corn starch, sugar, salt, and vanilla were 60.98, 17.42, 8.71, 0.87, 11.67, 0.17, and 0.17 percent, with total liking scores closest to the control ice cream formula.

Results of nutritional analysis found that the nutritional value of 100 grams of riceberry ice cream would provide 965.65 kilocalories of energy, 87.47 grams of carbohydrates, 65.45 grams of fat, and a small amount of vitamin B, vitamin C, and calcium.

A NEW INVENTORY MANAGEMENT MODEL OF THE EYEGLASS LENS INDUSTRY SUPPLY CHAIN TO MITIGATE RISKS FROM GOLBAL CRISES

Sarot Kankoon — 2024-12-12

This article aimed to study: 1) inventory risks in the eyeglass lens industry and 2) factors affecting inventory control in the supply chain system within the eyeglass lens industry and to present an inventory control management model for the eyeglass lens industry during the world crisis. The research was conducted using a mixed methods approach. The samples were selected by risk management using the Risk Exposure Value of Risk Factors, a literature review using the PRISMA method, and a focus group. The instruments for data collection were VOS viewer and percentage analysis using descriptive statistics and content analysis.

The research results were as follows: 1) The eyeglass lens industry’s inventory risk during the global crisis included finished products and raw materials, which had a high risk and required inventory control within 3-4 months on hand (MOH). Molds for eyeglass lenses and sub-materials were at a medium risk level, necessitating the buildup of inventory for 2-3 MOH to support demand. Other inventory items were at a low risk level, requiring monitoring and control within 1.50-2 MOH to support production usage and customer demand. 2) The factors affecting the eyeglass lens industry's supply chain inventory control during the global crisis were: fulfillment inventory and distribution assessment 3) environmental protection 4) fuzzy rules and 5) logistics operations, all of which scored highly and impacted the service level to support customer demand. After brainstorming with eyeglass supply chain experts, an inventory management model for the eyeglass lens industry's supply chain to prevent risks from global crises was developed. The model is SIMPLE, which stands for safety stock, information integration, methodical decision-making, product life cycle, logistics management, and economic conditions, aimed at reducing risks in the eyeglass lens business.

THE MODEL FOR ENHANCING THE GROWTH MINDEST FOR STUDENTS RAJAMANGALA UNIVERSITY OF TECHNOLOGY SUVARNABHUMI

Nuntaya Kongprapun — 2024-12-12

This article aimed to study: 1) The model for enhancing the growth mindset for Rajamangala University of Technology Suvarnabhumi students; 2) The results of developing a model for enhancing the growth mindset of Rajamangala University of Technology students and 3) the students’ satisfaction that affects the model for enhancing the growth mindset. This research used mixed research method which the sampling was divided into 2 groups as follows: 1) 400 first-year students in the academic year 2023 at Rajamangala University of Technology Suvarnabhumi, and 2) 30 students whose scores from the growth mindset scale had an average evaluation score of less than 5 (from a 6-point rating scale) by purposive selection. Data were analyzed by mean, standard deviation and repeated measures analysis of ANOVA.

The research results found that the scores after using the growth mindset enhancement model were significantly higher than before using the growth mindset enhancement model at a statistical significance level of 0.05. For the results of the growth mindset enhancement model development for students of Rajamangala University of Technology Suvarnabhumi, the average efficiency was 81.23/84.65, which was higher than the set criteria. Students were satisfied with the growth mindset enhancement model, with the highest overall level (= 4.69, S.D. = 0.42). The results of this research reflected that the developed mindset enhancement model is effective in enhancing the growth mindset of students. This finding affects the organization of appropriate learning activities and develops students into desirable graduates and practitioners in the future.

ANALYSIS OF CONSUMER BEHAVIOR AND CUSTOMER JOURNEY FOR THE GOAT PRODUCTS IN PHRA NAKHON SRI AYUTTHAYA PROVINCE

Prach Phaungngern — 2024-12-12

This article presents a mixed-methods research study aimed at analyzing consumer behavior and the customer journey for goat products in Phra Nakhon Si Ayutthaya province. Data on consumer behavior were collected from a sample group of 943 consumers of goat products at restaurants offering goat-based dishes in Phra Nakhon Si Ayutthaya province., The samples were divided into accidental sampling before and after awareness-building (before the study: 523 samples, after the study: 400 samples). Additionally, a targeted sample group of 20 customers was chosen for in-depth interviews to analyze the consumer journey. The research results revealed two main consumer groups: 1) existing goat consumers, who were local residents with purchasing power, aware of the nutritional benefits, and chose to consume goat products due to the product itself and its taste; and 2) new consumers, who had not previously consumed goat products primarily due to lack of exposure to the product and hesitancy to taste it. The key factors influencing the decision to consume goat products consisted of, in order of importance: the product itself, followed by marketing/promotion efforts, price, location of purchase, the restaurant’s image, family/friends, service, and restaurant staff. Regarding the customer journey, consumers typically began by becoming aware of the product through social media pages of restaurants and promotional pages. In the attraction phase, consumers sought additional information by asking those who had already tasted the product or by conducting their own research via social media. In the trust phase, younger target groups expressed interest and willingness to taste goat products, driven by the Soft Power trend. This led to the decision-making phase and, ultimately, to the recommendation of goat products to their close acquaintances. The knowledge gained benefits store owners, enabling them to develop marketing strategies that align with customer needs.

VHV 4.0: DEVELOPING POTENTIAL FOR BEING THE VILLAGE HEALTH VOLUNTEER MODELS IN KHLONG MADUEA SUBDISTRICT KRATHUM BAEN DISTRICT SAMUT SAKHON PROVINCE

Paitoon Sermsirimongkol — 2024-12-12

This Article aims to 1) study the promotion of being Village Health Volunteer 4.0 models in Khlong Maduea subdistrict, Krathum Baen district, Samut Sakhon province; 2) develop potential to be Village Health Volunteer 4.0 models and 3) extract lessons from developing the potential to be model of VHW 4.0 models. This research is participatory action research by interviewing 20 purposively selected experts to create a training curriculum and 10 VHVs who participated in the operation. Content analysis was conducted and the research results were presented descriptively through storytelling.

The research results were found as follows; 1) The course for developing the potential to be Village Health Volunteer 4.0 models consisting of 4 modules: (1) Community volunteering, (2) Health promotion, (3) Using digital technology for work and (4) Field training. 2) The creation of Village Health Volunteers 4.0 models, consisting of the following characteristics: volunteering, knowledge of health, and skills in using technology for work, solving problems and coordinating rapid assistance. It was divided into classroom training and practice and field training to perform activities such as visiting homes and elderly clubs, surveying mosquito larvae sources, using technology for health work and helping at sub-district health promotion hospitals. And 3) Lessons extraction was found that the obtained knowledge and innovations comprise: (1) A curriculum for developing potential to become a Village Health Volunteer 4.0, (2) Village Health Volunteer 4.0 models, health promotion leaders, (3) Health-conscious senior club with health check-ups, nutrition principles and exercise and (4) VHV 4.0 network.

UPGRADING THE PROCESSED PRODUCTS BANANA OF THE COMMUNITY ENTERPRISE WITH PROCESS INNOVATION TO PRODUCT STANDARDS SUPHAN BURI PROVINCE

Phrakru Sophonveeranuwattara — 2024-12-12

This research aimed to: 1) investigate the chemical and physical composition of raw banana powder and the utilization of phenolic compounds from banana peels; 2) enhance raw banana powder products, soap, and serum containing phenolic compounds; and 3) develop a marketing strategy for banana powder, soap, and serum products using a mixed-methods research approach. Data were collected through interviews with a targeted sample of 9 participants, laboratory sensory testing with 30 volunteers, and focus group discussions with 6 experts. Statistical analysis was conducted by using percentages, DMRT for comparison of differences, and inductive analysis to summarize findings. 1) Chemical Composition: Both raw banana powder exhibited similar chemical compositions, with carbohydrates as the main component, followed by protein, and low-fat content. The physical properties indicated that the raw banana powder was a dry, non-clumping powder with a natural color and odor. 2) Product Development: New products such as raw banana powder, soap, and skin serum derived from banana peels were developed. Additionally, two community enterprises were upgraded to meet GAP standards, and one enterprise achieved trademark registration. Sensory testing results of three flavored banana powder drinks showed moderate overall preference, with an average score of 6.25 and an SD of ± 0.07. 3) Market Strategy Development: Experts endorsed an average of 79.17% agreement on the use of eight marketing strategies for product development, including: 1) product, 2) price, 3) distribution, 4) promotion, 5) packaging, 6) personnel, 7) public relations, and 8) incentives.

DEVELOPMENT OF PRODUCT DISTRIBUTION SKILLS VIA MIXED SOCIAL MEDIA FOR LOCAL HERBAL COSMETIC PRODUCT ENTREPRENEURS IN PRACHUAP KHIRI KHAN PROVINCE

Passagon Srisuwan — 2024-12-12

This research article aims to: 1) develop product distribution skills via mixed social media for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan province; 2) study the results of product distribution skills via mixed social media for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan province; and 3) support the strategy of Prachuap Khiri Khan province. The competency-based curriculum in this qualitative research instrument aims to develop product distribution skills for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan province through mixed social media. It also includes a training assessment based on this curriculum, which includes an opinion questionnaire, an oral inquiry for the "evaluators," observation, and practical skills, as well as an evaluation of the training results. This research employed a percentage-based statistical method.

The results showed that 1) The development of product distribution skills via mixed social media for local herbal cosmetic product entrepreneurs in Prachuap Khiri Khan Province was in the form of competency-based curriculum training, which consisted of a training plan, behavioral objectives, and competency assessment list. 2) The 60 trainees underwent a qualitative evaluation of their operational skills during their practical work experience training, which produced operational skills that met the evaluation criteria. And 3) The new digital entrepreneurship (start-up) and community enterprise, which produced or distributed local herbal cosmetic products, improved their product distribution skills and supported the Prachuap Khiri Khan province's strategy.

RELATION BETWEEN MCKINSEY 7-S FRAMEWORK AND EIGHT BASIC PRINCIPLES

Tanaroj Pongkittiisara — 2024-12-12

Business competition has increasingly caused organizations to face problems. Management must understand organizations in order to lead to continuous organizational development. The objectives of this research paper were 1) to study the content for the concept of the McKinsey 7-S Framework and Eight Basic Principles, and 2) to study the relationship between the concept of the McKinsey 7-S Framework and Eight Basic Principles. This research used a mixed-methods approach by adopting a quantitative and qualitative paradigm. A questionnaire was used as the data collection tool. The sample consisted of 419 industry representatives in the eastern region. Qualitative data were obtained from discussions with 15 experts using data analysis descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as exploratory factor analysis.

According to the research findings, the majority of the respondents were males between the ages of 30-40 years. Most had an educational level at the Bachelor's degree, held manager positions, and had worked for 10-20 years at large business organizations. The concept of the relation to McKinsey 7-S was at a high level overall (𝒙̅ = 4.21). For the relation between McKinsey 7-S, the 15 experts (100%) agreed that there was a relationship with the following aspects: 1) Systems and operating methods are related to practice focus, 2) strategy is related to customer proximity and business expertise, 3) staff are related to freedom of work and ownership, 4) style is closely related to work experience, 5) shared values are related to belief in values, 6) structure is related to the structure that has a simple form and limited administrative personnel, and 7) skill is related to being strict and lenient with employees at the same time. Executives should be able to understand the principles of organizational management to be used as a basis for management,...

THE EFFECTOF AN INSTRUCTIONAL MODEL USING CONSTRUCTIVIST THEORY AND PROBLEM-BASEDLEARNING APPROACH TO ENHANCE CHINESE READING AND WRITING ABILITIES OF PRIMARY SCHOOL STUDENTS IN CHINA

Li Liu — 2024-12-12

The purpose of this research was to study the effectiveness of the instructional model using constructivist theory and problem-based learning approach with 1) compare the Chinese reading and writing abilities after using an experiment between the experimental and control group; 2) compare the Chinese reading and writing abilities before and after using an experiment within the experimental group and the control group. The sample groups were two classrooms of 50 sixth-grade students per classroom selected by cluster random sampling from the Affiliated Primary School of Jilin Normal University in second semester of the academic year 2023, one class was selected as an experimental group to learn by the instructional model using constructivist theory and a problem-based learning approach, and the other class was selected as a control group to learn by traditional methods. The research instruments included: 1) 6 lesson plans using the instructional model using constructivist theory and a problem-based learning approach; 2) a 50-item Chinese reading ability test; and 3) a 1-item Chinese writing ability test. Research was conducted on the experimental group learning by the instructional model using constructivist theory and a problem-based learning approach, spending 24 periods, and the control group learning by traditional methods, spending 24 periods (pretest and posttest are not included). The research results provided:

The students in experimental group had Chinese reading and writing abilities posttest score higher than the control group.
The students in experimental group and control group had Chinese reading and writing ability scores on posttest are higher than pretest.

THE STUDY OF INHERITANCE AND INNOVATION OF TANG POETRY THROUGH SONG LYRICS IN THE TV PROGRAM EVERLASTING CLASSICS

Ruoxi Yu — 2024-12-12

Chinese poetry has a long history. The Tang Dynasty was a golden period for the development of Chinese poetry. Modern people have innovated the way to inherit Tang poetry, from writing and oral communication increase to media. Everlasting Classics (经典咏流传) is a cultural and musical program of China Central Television. The program has been repeatedly trending and well-received on third-party social media platforms. It has high social acceptance, and people enjoy watching it. The program passes on Tang poetry by adapting it to song lyrics. The aim of this article is to analyse the ways song lyrics inherited and innovated Tang poetry in terms of the text of lyrics content by the theory of “heteroglossia” in the lyrics. The research compared and contrasted the song lyrics and the text of Tang poetry. I conclude that the song lyrics are inherited and innovated from the Tang poetry in the program Everlasting Classics between the first season to the sixth season in four ways: 1) The song lyrics are inherited from the text of Tang poetry. 2) The song lyrics are inherited and innovative through the text of Tang poetry and literature from other ancient dynasties of China. 3) The song lyrics are inherited and innovative through the translation of the text of Tang poetry. 4) The song lyrics are inherited innovative through the juxtaposition of the text of Tang poetry and other parts. This article suggests various ways in which Tang poetry works can be passed on in lyrics, as well as provides a reference for the creation of lyrics adapted from Tang poetry.

CLASSIFICATION OF THAI SENTENCE STRUCTURES BASED ON PHASE STRUCTURE GRAMMAR FOR TEACHING THAI AS A FOREIGN LANGUAGE IN CHINA

Jingwei Yan — 2024-12-12

The objectives of this study were to examine the phrase structure rules for Thai sentence structures (simple, complex, compound) using Phrase Structure Grammar (PSG) and to categorize Thai sentence structures (simple, complex, compound) using PSG. The study methodology used a qualitative approach based on content analysis. A total of 88 Thai sentences were collected from the section on “Types of Sentences” in the basic materials for Thai Language Learning "The Thai Language Norms Volume 3.”

The results provide valuable insights into the underlying structure of Thai sentences, offering pedagogical resources for teaching the Thai language to foreign learners in China. Additionally, it has been determined that the Thai language consists of three primary types of sentence structure, including simple, complicated, and compound, which can be distinguished by the phrase structure rule in each case, as analyzed by PSG. Both educators and students will benefit from acquiring a more comprehensive understanding of Thai sentence forms. In this way, the development of excellent Thai language skills and the promotion of cultural exchange between Thailand and China are both facilitated. The collection is a comprehensive compilation of Thai sentence categories, and its primary objective is to provide standards for the presentation of Thai grammar at educational institutions located throughout Thailand. In the same vein, it can be of assistance to students in comprehending and evaluating the sentence structures of the Thai language, and it can also be of use to Thai learners in developing a more profound understanding of the Thai language.