Vol. 28 No. 2 (2569): Management Science Review

Management Science Review
Volume 28 No. 2
May – August28 2026

Published: 08/31/2026

Full Issue

Research Article

Factors Affecting the Level of Non-Performing Loans (NPLs) of Financial Institutions in the Commercial Banking Group Listed on the Stock Exchange of Thailand and Specialized Financial Institutions

Supattra Inma, Krittayakamon Thanispong, Hathairat Chayasat

1 - 16
- PDF
The Influence of Online Customer Experience and E-commerce Trust on Purchase Motivation among Working Consumers in Bangkok

Nantawan Nilwimut, Anantaporn Wongkam, Patcharee Sakulrattanasak

17 - 31
- PDF
Technology acceptance factors affecting decision making to use mobile banking application services of people in Phra Nakhon Si Ayutthaya Province.

Wassana Pumsawai, Suphalak Sriwilai

32 - 44
- PDF
A Literature Review of Cross-Cultural Team Management Among Thai Expatriate Executives: Strategic Guidelines for Multinational Organizations

Chanathip Thongpragob

45 - 61
- PDF
The Influence of Transformational., Leadership Knowledge Sharing and Creative Self-Efficacy on Innovative Work Behavior

Pattayavadee Sriphadej, Aannicha Thanyachairat

62 - 75
- PDF
Creating media for public relations and promoting the identity of Kamphaengphet Akhara Yothin Camp Samut Sakhon Province

Isara Yingyuad

76 - 90
- PDF
Quality of Work Life Affecting Stress of Media Business Office

่Jeeranan Khatpong

91 - 103
- PDF
Influences of Creative Marketing Strategies, Product Innovation on Competitive Advantage of Geographical Indication Entrepreneurs in the Lower Central Region 2 Group

Waleeporn Sompama, Thanatmet Wacharapibulwong

104 - 116
- PDF
Factors Promoting Media, Information and Digital Literacy among the Elderly in Sankhaburi Sub-district Municipality, Sankhaburi District, Chainat Province

Wijit Jarunopratam, Natnarong Juturat

117 - 130
- PDF
Sustainable Ecotourism Management Model using 4E's marketing that affects the demand for purchasing aromatic coconut products, Sao Cha-ngok Subdistrict, Bang Khla District, Chachoengsao Province ไม่มี

Sirirak Boonpromraksa, Prachayamethee Thianthong, Traiphop Khrotwongsa

131 - 145
- PDF
Digital Management Factors Influencing Business Success of New Venture Entrepreneurs in Phitsanulok Province

Nathawat Prangam

146 - 159
- PDF
Tourists' Service Usage Behavior and the Product Dimension of the Marketing Mix Affecting Hotel and Accommodation Selection in Chiang Mai Province.

Jirat Jiarawarit, Thatsaporn Srisook, Patcharee Sakulrattanasak

160 -173
- PDF
Success Factors for Cosplay Event Management in Bangkok

Sasaphak Pinnin, Nopparat Boonpienpon

174 -186
- PDF
Experiential Marketing Factors Influencing International Tourists’ Attendance at Music Festivals in Hua Hin District

Jantakan Kannasut, Nopparat Boonpienpon

187 - 200
- PDF
Factors Affecting Organizational Commitment of Personnel at Relief and Community Health Bureau Thai Red Cross Society

Krittima Puangthongthip, Orathai Chuacharoen

201 - 215
- PDF
Marketing Factors Affecting International Tourists’ Decision to Attend Festivals in Pattaya City, Chonburi Province

Napol Sooksarkorn, Nopparat Boonpienpon

216 - 229
- PDF
Travel Motivations Affecting the Ecotourism Decision-Making Process of the Working-Age Population in Bangkok

Kamolwan Maneewong, Orathai Chuacharoen

230 - 242
- PDF
Human Resource Development Affecting the Work Performance of Department of Corrections Officers in Phra Nakhon Si Ayutthaya Province

Kamonwan Wanthanang, Thanaphat Kearsing

243 - 256
- PDF
Chemical Inventory Management in an Industrial Facility: A Case Study Company

Kittiphop Khanthong, Tipparat Laohavichien

257 - 271
- PDF

Academic Article

Tourism Policy Management Concepts: A Case Study of the Travel and Tourism Development Index (TTDI) by World Economic Forum (WEF)

Muneeroh Yeedum

272 - 282
- PDF

Vol. 28 No. 2 (2569): Management Science Review

Full Issue

Research Article

Factors Affecting the Level of Non-Performing Loans (NPLs) of Financial Institutions in the Commercial Banking Group Listed on the Stock Exchange of Thailand and Specialized Financial Institutions

The Influence of Online Customer Experience and E-commerce Trust on Purchase Motivation among Working Consumers in Bangkok

Technology acceptance factors affecting decision making to use mobile banking application services of people in Phra Nakhon Si Ayutthaya Province.

A Literature Review of Cross-Cultural Team Management Among Thai Expatriate Executives: Strategic Guidelines for Multinational Organizations

The Influence of Transformational., Leadership Knowledge Sharing and Creative Self-Efficacy on Innovative Work Behavior

Creating media for public relations and promoting the identity of Kamphaengphet Akhara Yothin Camp Samut Sakhon Province

Quality of Work Life Affecting Stress of Media Business Office

Influences of Creative Marketing Strategies, Product Innovation on Competitive Advantage of Geographical Indication Entrepreneurs in the Lower Central Region 2 Group

Factors Promoting Media, Information and Digital Literacy among the Elderly in Sankhaburi Sub-district Municipality, Sankhaburi District, Chainat Province

Sustainable Ecotourism Management Model using 4E's marketing that affects the demand for purchasing aromatic coconut products, Sao Cha-ngok Subdistrict, Bang Khla District, Chachoengsao Province ไม่มี

Digital Management Factors Influencing Business Success of New Venture Entrepreneurs in Phitsanulok Province

Tourists' Service Usage Behavior and the Product Dimension of the Marketing Mix Affecting Hotel and Accommodation Selection in Chiang Mai Province.

Success Factors for Cosplay Event Management in Bangkok

Experiential Marketing Factors Influencing International Tourists’ Attendance at Music Festivals in Hua Hin District

Factors Affecting Organizational Commitment of Personnel at Relief and Community Health Bureau Thai Red Cross Society

Marketing Factors Affecting International Tourists’ Decision to Attend Festivals in Pattaya City, Chonburi Province

Travel Motivations Affecting the Ecotourism Decision-Making Process of the Working-Age Population in Bangkok

Human Resource Development Affecting the Work Performance of Department of Corrections Officers in Phra Nakhon Si Ayutthaya Province

Chemical Inventory Management in an Industrial Facility: A Case Study Company

Academic Article

Tourism Policy Management Concepts: A Case Study of the Travel and Tourism Development Index (TTDI) by World Economic Forum (WEF)

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