Vol. 5 No. 3 (2024): September - December

View Vol. 5 No. 3 (2024): September - December

Published: 2024-12-30

Full Issue

FULL ISSUE

Research Article

Factors Affecting Generation Y Consumers’ Satisfaction with the Use of the Lineman Application : Applying Technology Acceptance Model

Passakorn Jearjamroon, Thanakrit Sangchoey

1-14
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Personal Characteristics, Motivational Factors, and Transformational Leadership Characteristics Influencing Work Performance Efficiency of Restaurant Employees in Bangkok

Nattarika Intachai

15-30
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A Management Model for the Chang Knowledge Park Museum, Surin Province

Phatcharaphorn Kookittikasem, Poranee Loatong, Nathapong Promjit

31-47
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Utilization of Participatory Process and Tools for Creating Management Agreement on Revitalization of an Old Town Commercial District

Juthamas Watthanasri, Chuvit SuchaXaya

48-69
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Gender, Language, and Politics in Media Representation of Buddhist Monks : An Analysis of The Nation Online Newspaper

Pisutpong Endoo, Nutsara Boonsaen, Soraphan Nantaphumi, Chaisri Sriprom, Rattana Nampanya, Komkrich Phayakkanant, Kantana Talabthong, Suparat Walakanon

70-78
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Trust in Social Media Economic News Programs Among Generations X, Y, and Z

Narumon Singhapraset, Aurapun Sunthonkalump

79-82
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The Impact of Strategic Cost Accounting on Competitive Advantages of Thai Companies Listed on the Stock Exchange of Thailand

Sukunya Worapimrat, Suwan Wangcharoendate

93-111
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Cosmetics Purchasing Decision through Facebook of Students in Faculty of Management Sciences, Valaya Alongkorn Rajabhat University under the Royal Patronage

Wiranpat Mongkolamnuay, Thitirat Wongkalasi, Chotika Chimgnamsert, Tarika Rattanasophonit, Nanita Sombut

112-125
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Cost - Benefit Analysis of Safe Vegetable Production among Farmer Groups in Lomsak District, Phetchabun Province

Napalai Boontim

126-139
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Factors Influencing Teamwork Skills of Students in Digital Marketing Program, Faculty of Business Administration, Sripatum University

Kingkaew Phonapiruksakul, Prasert Sitthijirapat

140-152
- PDF

Academic Article

Corporate Culture and Educational Institution Management in the Digital Age

Peera Deelert, Janjira Deelert, Pichawara Chanyam1

153-163
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