Gender, Language, and Politics in Media Representation of Buddhist Monks : An Analysis of The Nation Online Newspaper

Authors

  • Pisutpong Endoo Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand
  • Nutsara Boonsaen Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand
  • Soraphan Nantaphumi Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand
  • Chaisri Sriprom Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand
  • Rattana Nampanya Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand
  • Komkrich Phayakkanant Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand
  • Kantana Talabthong Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand
  • Suparat Walakanon Linguistics Department, Faculty of Technology Management, Rajamangala University of Technology Isan, Surin Campus, Thailand

DOI:

https://doi.org/10.14456/ajmt.2024.26

Keywords:

Media Representation, Critical Discourse Analysis, Buddhist Monks , Gender, Intersectionality

Abstract

This study examines the intersection of gender, language, and politics in media representations of Buddhist monks in Thailand. Analyzing 56 lead news articles from The Nation online newspaper published between 2013 and 2023, the research employs multiple theoretical frameworks including Gendered Language Theory, Critical Discourse Analysis, Framing Theory, Political Communication Theory, and Intersectionality. The findings reveal a nuanced portrayal of Buddhist monks that both reflects and shapes societal norms, gender expectations, and political dynamics. Quantitative analysis shows that 65% of articles used gendered language, with a significant imbalance in pronoun usage (78% male vs. 22% female). Political framing was present in 42% of articles, while 45% employed traditional/conservative framing. Qualitative analysis reveals persistent male-centric language in describing monastic life, though coverage of female ordination increased annually by 10%, indicating a gradual shift in gender discourse. The study also notes a complex portrayal of monks as both political actors and mediators in societal conflicts. Comparison with previous research confirms continuity in many trends while highlighting emerging shifts, particularly in gender representation. These findings suggest that media coverage plays a crucial role in negotiating Buddhism’s place in contemporary Thai society, balancing traditional values with modern challenges. The study contributes to understanding how media representations influence and are influenced by societal views on gender and religion in Thailand, offering insights into the evolving perception of Buddhist monastic life in the digital age. Implications for media practitioners, policymakers, and religious institutions are discussed, along with recommendations for future research.

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Published

2024-12-30

How to Cite

Endoo, P., Boonsaen, N., Nantaphumi, S., Sriprom, C., Nampanya, R., Phayakkanant, K., Talabthong, K., & Walakanon, S. (2024). Gender, Language, and Politics in Media Representation of Buddhist Monks : An Analysis of The Nation Online Newspaper. Academic Journal of Management Technology, 5(3), 70–78. https://doi.org/10.14456/ajmt.2024.26

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Research Article