Published: 2026-08-29

Editorial

naruemol Pechrasuwan

Full Paper

Narumol Pechrasuwan

Development Guidelines for Creative Tourism Activities Based on the Cultural Capitals of Tai Saek Ethnic Communities

Chirabhorn Phromthep, Apithai Kaewjarus, Boontham Khakhanmanee, Atchariya Thumpanit

45-63

Applying Digital Media for Public Relations Development of The Royal Thai Army

Thitipong Siriwanrobboworn , Kamolporn Kalyanamitra , Satit Niyomyaht , Chucheep Biadnok

98-115

Creative Content Strategies for Camping Marketing Communication on TikTok: A Comparative Case Study

พิมพ์นภัส บัวหลวง, Teerati Banterng

130-152

The A Model of Customer Lifetime Value Creation for Automobile Repair Services in Saraburi Province as a Transportation Hub

Sarinee Purksa, Angkan Kachawangsie, Khatawut Sangkhamart, Vongvipa Thosuwonchinda, Jakkrapan Kittinorarat

423-440