Vol. 27 No. 1 (2568): Management Science Review

Management Science Review
Volume 27 No. 1
January– April 2025

Published: 04/26/2025

Full Issue

Research Article

The Online Marketing Strategies for Adding Value to Coconut Products.

Kasititorn Assawapongvanich

1-12
- PDF
Online Marketing on Consumers’ Sports Purchase Decision in Sri Burin Province

Nopparat Sriprom

13-26
- PDF
Service Marketing Mix Factors Influencing Purchasing Decisions at a Construction Materials Department Store in Nonthaburi Province

Piyatida Srisakda, Thanapat Khaowisade, Saran Wonghirun

27-36
- PDF
The Attitude Factors and Digital Marketing Communication that Affect Service Users’ Repurchase on a Car Registration Loan of Commercial Bank in Chiangmai Province

Pornphan Chanmano, Thatsaporn Srisook

37-50
- PDF
The Effect of Perceived Core Service and Peripheral Service on Perceived Value, eWOM, and Revisit Intention Use of Local Restaurants in Samut Songkhram Province.

Chitchanuwat Maneesrikum, Wongladda Weerapaiboon, Viroj Jadesadalug

51-63
- PDF
Characteristics of Fast Food Packaging in the Digital Age and the Marketing Mix for Ordering Through Smartphone Application in Nonthaburi Province

Jenipa Kong-im

64-76
- PDF
Adjustment Trends of the Internal Combustion Engine Garages Due to Electric Vehicle Technology Changes in Muang District of Chiang Rai Province

Phannapha Suanrattanachai, Vatanyoo Rasmidatta, Phattareeya Suanrattanachai

77-88
- PDF
Use of Cost Accounting Information for Profit Planning: Herbal Products of the Pak Chan Community Enterprise in Nakhon Luang District, Phra Nakhon Si Ayutthaya Province

Pawinee Thanaanawat, Duangrat Phongoen

89-105
- PDF
The impact of Economic, Social, Resource and Environmental Factor on the Sustainability of Small and Medium Enterprise in Bangkok Metropolitan Region

Pattarapon Chummee

106-117
- PDF
Factors Affecting Household Money Management

Roongrawee Mungsing

118-131
- PDF
Technology Acceptance Affecting the Intention to Use Artificial Intelligence (AI) in the Work of Personnel of Valaya Alongkorn Rajabhat University Under the Royal Patronage

Ajcharawan Sujkird

132-144
- PDF
Group Management of Rice Production to Certification for Good Agricultural Practices (GAP) of Collaborative Farming in Makluamai Sub-District, Sung Noen District, Nakhon Ratchasima Province

Jintana Tongsungnoen, Juthathip Sutthitep

145-157
- PDF
The Process of Discovering Community Identity to Enhance the Uniqueness of Community Products in Ban Suk Samran, Tha Kasem Subdistrict, Mueang Sa Kaeo District, Sa Kaeo Province

Keerachutr Wunchoay, Rangsan Libiao

158-169
- PDF
The Relationship Between Integrated Digital Marketing Communication Tools and Decisions to Purchase Products Via Online Platforms of Consumers in Phuket

Nicha Panarak

170-181
- PDF
Product Value Enhancement and Product Components Affecting Differentiation Competitiveness of Floral Arrangement Service Businesses in Lampang, Chiang Rai, and Chiang Mai Provinces

Araya Thamnuch, Thatsaporn Srisook

182-195
- PDF
Consumers’ Decision-Making in Selecting Motorcycle Purchase Loan Services through Leasing Companies in Lak Si District, Bangkok

Chananchida Insatit

196-209
- PDF
Digital Accountant Skills Affecting the Success of Quality Accounting Firms

Patamaporn Kumchuen

210-222
- PDF
The attitudes and necessary skills of the future that affect success in the performance of personnel in educational support agencies

Netphirom Sapkrit, Thatsaporn Srisook, Noppasin Promwiset

223-236
- PDF

Academic Article

Virtual Bank: New Option for the Thai Financial System

Chayapadhana Loetamnatkitseri

237-246
- PDF
Case Study of Moo Deng: Digital Marketing That Created a Viral Phenomenon on a Global Scale and Its Economic and Environmental Impacts

Ladapa Napasiri

247-258
- PDF

Vol. 27 No. 1 (2568): Management Science Review

Full Issue

Research Article

The Online Marketing Strategies for Adding Value to Coconut Products.

Online Marketing on Consumers’ Sports Purchase Decision in Sri Burin Province

Service Marketing Mix Factors Influencing Purchasing Decisions at a Construction Materials Department Store in Nonthaburi Province

The Attitude Factors and Digital Marketing Communication that Affect Service Users’ Repurchase on a Car Registration Loan of Commercial Bank in Chiangmai Province

The Effect of Perceived Core Service and Peripheral Service on Perceived Value, eWOM, and Revisit Intention Use of Local Restaurants in Samut Songkhram Province.

Characteristics of Fast Food Packaging in the Digital Age and the Marketing Mix for Ordering Through Smartphone Application in Nonthaburi Province

Adjustment Trends of the Internal Combustion Engine Garages Due to Electric Vehicle Technology Changes in Muang District of Chiang Rai Province

Use of Cost Accounting Information for Profit Planning: Herbal Products of the Pak Chan Community Enterprise in Nakhon Luang District, Phra Nakhon Si Ayutthaya Province

The impact of Economic, Social, Resource and Environmental Factor on the Sustainability of Small and Medium Enterprise in Bangkok Metropolitan Region

Factors Affecting Household Money Management

Technology Acceptance Affecting the Intention to Use Artificial Intelligence (AI) in the Work of Personnel of Valaya Alongkorn Rajabhat University Under the Royal Patronage

Group Management of Rice Production to Certification for Good Agricultural Practices (GAP) of Collaborative Farming in Makluamai Sub-District, Sung Noen District, Nakhon Ratchasima Province

The Process of Discovering Community Identity to Enhance the Uniqueness of Community Products in Ban Suk Samran, Tha Kasem Subdistrict, Mueang Sa Kaeo District, Sa Kaeo Province

The Relationship Between Integrated Digital Marketing Communication Tools and Decisions to Purchase Products Via Online Platforms of Consumers in Phuket

Product Value Enhancement and Product Components Affecting Differentiation Competitiveness of Floral Arrangement Service Businesses in Lampang, Chiang Rai, and Chiang Mai Provinces

Consumers’ Decision-Making in Selecting Motorcycle Purchase Loan Services through Leasing Companies in Lak Si District, Bangkok

Digital Accountant Skills Affecting the Success of Quality Accounting Firms

The attitudes and necessary skills of the future that affect success in the performance of personnel in educational support agencies

Academic Article

Virtual Bank: New Option for the Thai Financial System

Case Study of Moo Deng: Digital Marketing That Created a Viral Phenomenon on a Global Scale and Its Economic and Environmental Impacts

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