The Process of Discovering Community Identity to Enhance the Uniqueness of Community Products in Ban Suk Samran, Tha Kasem Subdistrict, Mueang Sa Kaeo District, Sa Kaeo Province
Keywords:
Community Identity, Community Products, Product Development, Baan SuksamranAbstract
This research aimed to 1) identify the community identity of Ban Suksamran, Tha Kasem Subdistrict, Mueang District, Sa Kaeo Province, and 2) utilize this identity as a guideline for developing community products of Ban Suksamran to enhance their unique characteristics. The research is a qualitative study, with key informants consisting of the local population of Ban Suksamran, Tha Kasem Subdistrict, Mueang District, Sa Kaeo Province. The informants were selected through purposive sampling, including community leaders, local product producers, and household members, totaling 12 individuals. Data were collected through in-depth interviews and group discussions.
This research found that: (1) The identity of the Ban Suksamran community is deeply rooted in its village shrine, which serves as the spiritual center and plays a vital role in the community’s way of life. This identity is expressed through symbolic colors, each representing key community values: red symbolizes belief and faith, blue denotes calmness and prudence, green reflects abundance of natural resources, and yellow represents happiness and tranquility. (2) The development of community products incorporates these four identity colors into the design of local woven fabrics and other handmade items. This approach not only highlights the unique identity of the community but also encourages local participation in the exploration and co-creation of these values. As a result, products are developed with distinctive characteristics, enhanced value, and cultural appeal. Additionally, these products reflect community stories and traditions, foster pride and cooperation among residents, and hold potential for broader community development. The identification and application of local identity contribute to product development by reflecting the way of life of the people, which can lead to sustainable income generation through cultural tourism and local resource conservation activities in the Ban Suksamran community.
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