Journal of Mass Communication

Vol.10 No.2 July - December 2022 

 

Published: 29-12-2022

Full Issue

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Research article

Watching Music Video of BTS Artists Affects Self-Esteem And Self-Expression of Korean fans in Thailand

Sukunya Samranjit, Pornthip Sampattavanija

1-38

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Marketing Communication by Direct and Passive Advertising via Facebook Page: A Case Study of Central World Shopping Center

Pimpapich Meteechodtana, Tiwa Park

39-59

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Producing Rap Style Music Video for Digital Public Relations

Kriangkrai Palasonthi, Thanawut Pakkaranang, Panadda Phopromsri

60-97

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Development and Evaluation of Service Communication Processes of Tire and Car Service Center Quick Lane Chiang Mai

Urai Chaisen, Anyamanee Pakdeemualchon

98-119

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Hygiene and Safety Image of the Thai Massage Industry in the New Normal era, Chiang Mai Province

Siroch Tanratanakul

120-150

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Persuasive Communication Factors of Insurance Agent Affecting People in Chiang Mai Province's Life Insurance Purchase Decision

Nutnaree Damronglaohapan, Korawan Kritworakarn

151-171

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Perception of Brand Image and Brand Value with Service Usage Laem Charoen Seafood of People in Chiang Mai Province

Sumittra Pankhlip, Korawan Kritworakarn

172-194

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Image Communication via Social Media Platforms by Thai Politicians

kriangkrai boonmung, Kwanfa Sriprapandh

195-220

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The Representation of Boy Love in Thai Yaoi Series

Kritchanat Santawee

221-250

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Collaborative Learning Management Model with Communication Innovations to Disseminate Knowledge from Research Works

Suphanit Chansong

251-277

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