The Cultural Tourism Management of Pilot Villages in Maha Sarakham Province

Abstract

Background and Aims: Cultural tourism is a form of leisure-oriented tourism that emphasizes learning and experiencing local culture. This is driven by the growth of the tourism industry, which recognizes economic, social, and cultural benefits. This has led to the creation and promotion of tourism that utilizes cultural elements as a primary resource to attract both Thai and foreign tourists. The objectives of this research are:
1) to study the general conditions of cultural tourism; 2) to study the potential of cultural tourism management in pilot villages in Maha Sarakham Province; and 3) to study recommendations for the development of cultural tourism in pilot villages in Maha Sarakham Province.

Methodology: This is a qualitative research using 6 groups of key informants, 2 people each, totaling 12 people. In-depth interviews were used to collect data. Data analysis was done using descriptive analysis (Descriptive Analysis) by content analysis (Content Analysis).

Methodology: This is a qualitative research. Six groups of 12 key informants, each with two participants, were used. In-depth interviews were used for data collection. Data analysis was done by identifying keywords to create groups and categories, categorizing patterns or connections of data within each group or between groups, and creating descriptions for each category and describing the meaning.

Results: 1) General conditions: The village boasts tourist attractions such as the Kae Dam wooden bridge, Nong Kae Dam reservoir, and Wat Nong Hu Ling. A diverse range
of products and services are also provided to tourists and visitors. 2) Cultural tourism potential in the pilot villages in Maha Sarakham Province reveals an ancient wooden bridge, the Nong Kae Dam reservoir, a beautiful community candle procession,
a traditional mahori ensemble, various handicrafts, and a diverse culture for tourists
to observe. Tourists and the community participate in community activities to add value to the products. 3) Recommendations for cultural tourism development include media publicity, the creation of a community page, monthly activities, and the development of tourist attractions and the addition of interesting features. A budget is provided
to support and promote environmentally friendly tourism. Participation in all stages
of development, such as activity design or cultural conservation, should be promoted. Facilities, such as accommodations, restaurants, and transportation should be developed to align with the culture. Instill conservation and development in children and young people, and teach them to continue the tradition.

Conclusion: Cultural tourism in pilot villages in Maha Sarakham Province found that the villages generally possess natural resources and culture, community organizations, management, and learning, enabling them to preserve local cultural identity and the local ecosystem. This contributes to the conservation of natural resources. Community participation and continued support should also be promoted and encouraged in natural and cultural conservation efforts.