Journal of Research and Development Institute Rajabhat Maha Sarakham University

Content

Editorial RDI-RMU — 2020-12-17

Appendix

Editorial RDI-RMU — 2020-12-17

The Perception and Attitude of Consumers toward the Intention to Use Digital Payment System in Cashless Society Era in Thailand

anupong avirutha — 2020-12-11

The purpose of this research is to study the perception and attitude of customer toward digital payment system in the cashless society era. The data set of 400 samples are collected. The findings show that Thai consumers are perceived of digital payment system the at the high level. Furthermore, the Thai consumers understand about the digital payment system at high level of the understanding. Additionally, they also perceived of the digital payment system policy at the high level. The results show a significant relationship among perceive and attitude toward digital payment system and intention to use digital payment system.

A Comparative Analysis of the Water Eco-civilization of the Major Cities in Laos-Based on a Hybrid Evaluation Method

Komonchanh Phetasa — 2020-12-11

As one of the most important countries along the Mekong River, Laos’ proximity to the river means its great influences, and thereby the water ecological civilization in Laos could be of great importance to the river. Therefore, the quantification and comparison of the water ecological civilization of the major cities in Laos would be beneficial to facilitate those cities to engage more actively. To quantify the water ecological civilization in Laos’ cities, this study utilizes a hybrid evaluation method that consists of entropy method and set-pair method to construct an evaluation indicator system for water ecological civilization of the major cities in Laos. We find that: (1) there are significant differences in water ecological civilization development among the major cities in Laos; (2) the boost of water eco-civilization in Laos should not merely rely on water ecology system, but also the balance improvement of water ecology system, water security system, water management system and water culture system.

The Influence of Entrepreneurial Bricolage on Growth Performance of New Ventures in Dynamic Environment Based on Ambidextrous Learning

Manothong Vongsay — 2020-12-11

Entrepreneurial bricolage provides a new theoretical perspective for resource-poor firms to improve organizational performance. However, the mechanism of how entrepreneurial bricolage to influence the growth performance of new ventures is unclear. Based on the perspective of ambidextrous learning, this paper attempts to build an integrated model of entrepreneurial bricolage, ambidextrous learning balance, dynamic environment and the growth performance of new ventures. Using 193 Chinese companies as a research sample to test our hypothesis, we found that entrepreneurial bricolage has a significantly positive impact on the growth performance of new ventures, and ambidextrous learning balance partially mediates this relationship, and high dynamic environment augments this effect.

An empirical research of factors influencing of perceived service quality, corporate image, and customer satisfaction on customers’ intention to revisit the plastic surgery clinic in Chonburi, Thailand

Pichansak Bunmas — 2020-12-11

The main aim of this study to investigate the significant factors of perceived service quality that have influence on intentions to revisit, corporate image, and customer satisfaction of the patients toward the plastic surgery clinic in Chonburi, Thailand. A total of 400 questionnaires was distributed to the plastic surgery patients who had experience of treatment at plastic surgery clinic in Chonburi, Thailand. The researchers analyzed the data by using descriptive analysis and inferential analysis. For inferential analysis, the researchers design to test all hypotheses by using Simple Linear Regression Analysis. The result showed that service quality in term of doctor concern, convenience of the care process, and tangibles were statistical significance on corporate image of plastic surgery clinic, intention to revisit and customer satisfaction towards plastic surgery clinic. However, service quality in term staff concern is not statistical significance on corporate image of plastic surgery clinic, intention to revisit and customer satisfaction towards plastic surgery clinic. Moreover, perceived service quality, and customer satisfaction were statistical significant on intention to revisit towards plastic surgery clinic. However, corporate image was not statistical significance on intention to revisit towards plastic surgery clinic.

Development to Learning Analytical Thinking and Achievement in Geography of Students in Matthayomsuksa 2 by Using Problems-Based Learning Activities

Kornchanok Rattha — 2020-12-14

The purposes of this research include (1) to develop analytical thinking skills and achievement in Geography of Mattayomsuksa 2 students by using Problem-Based Learning activities on the 75/75 efficiency criterion. (2) to find the effectiveness index of Problem-Based Learning activities. (3) to compare the results of analytical thinking skills and achievement in Geography to the criteria of 75 percent. And (4) to study the contentment of Problem-Based Learning activities. The sample group was grade 2 of 42 primary school students from Mahasarakham University Demonstration School, Faculty of Education, Mahasarakham University, during the second semester of the 2019 academic year. The instruments which were used in the study consisted of lesson plans, analytical thinking skills test, learning achievement test and satisfaction questionnaire. Statistics employed for analysis of data included mean, percentage, standard deviation, and t-test (One sample).

The results of the study were as follows (1) The use of Problem-Based Learning activities that the effectiveness index reached the efficiency at 84.46/77.76 which met the established criterion of 75/75. (2) The effectiveness index of the use of Problem-Based Learning activities is reached 0.5066 or the percentage of 50.66. (3) The result after using the developing analytical thinking skills and achievement in Geography of Mattayomsuksa 2 students by using Problem-Based Learning activities showed that the scores were significantly higher than 75 percent at 0.05 level. And 4) the contentment of Problem-Based Learning activities was in high level at 4.24

ADMINISTRATORS’ INSTRUCTIONAL LEADERSHIP AFFECTING INSTRUCTIONAL BEHAVIOR OF ENGLISH LANGUAGE TEACHER (THE FIRST AND SECOND LEVEL STUDENTS) IN BASIC EDUCATION SCHOOLS UNDER NAKHONSAWAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2)

Kunlaya Pongpanukun — 2020-12-11

The objectives of this research were 1) to study administrators’ instructional leadership affecting Instructional and behavior of English language teacher (The First and Second level students) in basic education schools under Nakhonsawan Primary Education Service Area Office 2, 2) to study the relationship between Administrators’ instructional leadership affecting instructional behavior of English language teacher (The first and second level students) in basic education schools under Nakhosawan Primary Education Service Area Office 2 and 3) to create an equation to forecast administrators’ instructional leadership to behavior of English language teacher (The First and Second level students) in basic education schools under Nakhonsawan Primary Education Service Area Office 2. The results of the study were as follows: Administrators’ instructional leadership and instructional behavior of English language teacher (The first and second level students) were at a high level. The relationship of administrators’ instructional leadership and instructional behavior of English language teacher (The first and second level students) had a positive correlation and at the moderate level with a statistically significant at .01 level. The variables necessary for forecasting instructional behavior of English language teacher (The first and second level students) were consisted of considering paired aspects was planning to strengthen teachers to be professional, tendency of curriculum changing and teaching evaluation of teachers respectively. The value of Cronbach’s Alpha was 41.10 percent (Adjusted R square =.411) at the .05 level of significance. The equation of forecasting could be formed as follows:
The forecasting equation by raw score:
Y ̂= 1.103 + 0.282(X4) + 0.187(X1) + 0.158(X3)
The forecasting equation by standard score:
Z ̂ = 0.287(X4) + 0.186(X1) + 0.170 (X3)

STRATEGIES FOR ENHANCING A COMPETITIVENESS OF BEVERAGE BUSINESS

Preecha Wararatchai — 2020-12-11

This study aims to making strategies for enhancing competitiveness of beverage businesses by investigating the strategy affecting the competitiveness of the beverage entrepreneurs in Central Thailand, coupled with the effect of strategies on the competitiveness of the beverage entrepreneurs in Central Thailand. The mixed method research process was used. Data was collected from 213 soft drink entrepreneurs in Central Thailand and 5 in-depth interviews with business owners. The multiple regression analysis was employed to test the hypothesis.
The result indicated that the overall competitiveness enhancement strategy of the beverage businesses was at a high level. It also indicated that technological or innovative adaption, including good marketing promotion, fast responsiveness to clients' requirements, effectual management and quality goods in business tasks would enhance competitiveness.

Development of activities to learn skills on the practice of Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow

jariya unbao — 2020-12-11

The purpose of this research was to (1) develop activities for learning skills in performing arts Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow which had reached the efficent standard at E1 / E2, 80/80. (2) study dance and practice skills Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow. The last 0bjectives is in order to (3) study student satisfaction Towards the development of activities for learning skills in performing arts Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow.

The target group used in this research Are students in grade 3 (about 14-15 year-old) in semester two,academic year 2019,Khwaorai Suksa School,Secondary Education Srvice Area Office 26, Thailand. This research tools were consist of (1) Learning management plan (2) Skill Assessment Test (3) The satisfaction questionnaire of before/after studying, the analyze statistic data percentage, average, standard deviation and t-test (Dependent sample)

The result of studying showed that (1) The develop activities for learning skills in performing arts Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow which had reached the efficiency at 80.00 / 89.19 this showed that the test set had efficiency of processing and efficiency of results setting at 80/80 The development of activities to learn skills on the practice of Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow,had the efficiency at (80.00) which is higher than the standard (89.19). (2) The Students who learn by using activities to learn skills on the practice of Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow Have academic achievement After studying, it was higher than before learning at the statistical significance level of .05. (3) The satisfactions of students continue of develop activities to learn skills on the practice of Fon Onsorn Splash Ban Phaeng For Mattayomsuksa 3 students, based on the concept of Harrow is average at 4.81 in level of so much

Strengthen Leadership Development Program of Innovative Educational Administrators Secondary Educational Service Area Office Area 22

Chitnipha Binmat — 2020-12-11

This study aims to 1) study the current conditions and desirable conditions of a creative leadership of school administrators school administrators in Secondary Educational Service Area Office Area 22, and 2) develop a program to strengthen the creative leadership of school administrators in Secondary Educational Service Area Office Area 22. This research carried out two phases of research: Phase 1, the current conditions and desirable conditions of a creative leadership of s school administrators in Secondary Educational Service Area Office Area 22, and Phase 2, Development of the Programs to Enhance a Creative school administrators in Secondary Educational Service Area Office Area 22. The samples include school administrators / teachers. 338 people, including tools. Survey on Leadership Initiative. A rating scale has five levels ranging is confident the No. 0.87, questionnaires and evaluate the suitability and feasibility. Data were analyzed by percentage, mean, standard deviation.

The results were as follows:

The current conditions of a creative leadership of school administrators was at a high level in overall. For the desirable condition of a creative leadership of school administrators was at the highest level in overall. The high rated items of the needs for creating creative leadership were Individualized Consideration, creative, vision, flexibility and Teamwork.
2. The creative leadership program for school administrators consisted of background and importance, principals, purposes, content, development process and evaluation. All aspects was at the highest level and the possibility is at the highest level.

Keyword: Develop a program to strengthen the creative leadership

THE QUALITY OF LIFE DEVELOPMENT OF SOLDIERS IN ARTILLERY CENTER, LOP BURI PROVINCE

Tantigon Tipjutar — 2020-12-11

The research objectives are 1) To study the quality of life development of soldiers in Artillery Center, Lop Buri province 2) To study the development guidelines for the Quality of life development of soldiers in Artillery Center, Lop Buri province using quantitative research by simple sampling. The 308 people sample consisted of 98 people from the Student Regiment, 115 people from the Service Battalion and 95 people from the Artillery Battalion selected from the population of 388 military personnel in Artillery Center. The sample size was determined by using the finished table of Crazy and Morgan. Data were collected by questionnaire, and analyzed with statistics, percentage, mean and standard deviation.
The results of the research showed that
1. The quality of life development of soldier in Artillery Military Center, Lop Buri province found that the quality of life in all 6 areas, including housing, food and nutrition, clothing, bedding, personal items, physical health welfare and ideology morality and ethics in all aspects, it is at a high level ( = 4.01).
2. Study of development guidelines for the quality life development of soldiers in Artillery Center, Lop Buri consist of 6 important development approaches which are (1) housing : it should make the bathroom and toilet dry, fragrant and clean with sunlight shining through and should not have a bad smell. Toilets should be sufficient for soldiers (2) Food and nutrition: the areas for washing and storing containers should be hygienic and clean, and the drainage channel should be cleaned, no food waste left and no putrid odor. (3) Clothes, bedding and personal belongings: the military beds should be checked and all bedding should be well prepared. The arrangement of items must be cleaned and orderly, and should not store inappropriate items under the bed. (4) Physical health : It should organize activities related to nutrition that are beneficial to the body to strengthen military physical health (5) Welfare: it should support soldiers in non-formal education To increase educational qualifications Should have a group teacher, place of study, teaching and learning materials and promote vocational training that can be used for a career And can truly support the family and (6) the ideology Morality and ethics: The commanders should take their troops to participate in important religious activities in unison, and participate in Thai arts and culture activities as appropriate occasions such as Songkran festival Traditions, Loi Krathong etc.

Marketing Mix Strategy Development for Souvenir Shops emphasize identity in Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province

Nareenuch Yuwadeeniwet — 2020-12-14

The objectives of this research article were to 1) study the personal factors of Thai tourists visiting Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province 2) compare the marketing mix factors of Souvenir shop, emphasizing the identity of Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province Classified by personal factors 3) develop marketing mix strategies for Souvenir shop, emphasizing the identity of Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province. Using questionnaires to collect data from 400 Thai tourists who visiting Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province. Statistics used for data analysis were average, standard deviation, independent t-test, and One-Way ANOVA (F-test).

The research result found that

The majority of Thai tourists visiting Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province were male, ages of 20-30 years, study bachelor's degree, and earn 5,000-10,000 baht per month.
The results of the research about the comparative analysis of marketing mix factors of souvenir shop which focusing on identity of Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province, classified by gender, age, education level and occupation

2.1 Different genders will affected the marketing mix factors of souvenir shop which focusing on identity of Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province in all aspects, with statistical significance at the .01 level.

2.2 Different in age will not affected the marketing mix factors of souvenir shop which focusing on identity of Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province in all aspects, with no statistical significance.

2.3 Different levels of education will affected the marketing mix factors of souvenir shop which focusing on identity of Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province, with statistical significance at the .01 level in terms of price, memory channel and marketing promotion.

2.4 Different occupations will affected the marketing mix factors of souvenir shop which focusing on identity of Chi Thuan, Chi Thuan Sub-district, Khueang Nai District, Ubon Ratchathani Province, with statistical significance at the .01 level in all aspects.

2.5 Different monthly incomes will affected the marketing mix factors of souvenir souvenir shops focusing on the identity of Ban Chetuan, Chetuan Subdistrict, Khueang Nai District, Ubon Ratchathani Province, with statistical significance at the .01 level in term of price, distribution channel and marketing promotion.

Suggestions for the marketing mix factors of souvenir souvenir shops focusing on the identity of Ban Chetuan, Chetuan Subdistrict, Khueang Nai District, Ubon Ratchathani Province should focus on the diversity of the target tourist group and create their strategy based on a variety of product development, set prices, create distribution channels and create a variety of marketing activities to accommodate the different types of tourists.

The School Managament Factors Affecting Effectiveness Of School Managament Amphoe Wichian Buri Under The Office Of Phetchabun Primary Educational Service Area 3

Pattama Netthong — 2020-12-14

The purposes of this study were 1) the level of school management and effectiveness of school of school amphoe Wichianburi under the Office of Phetchabun Primary Educational Service area 3 2) the relationship betaween school management and effectiveness of school amphoe Wichianburi under the Office of Phetchabun Primary Educational Service area 3. and 3) to predicting equation from Admimistrators’ comprtencies predicting learner developments in school amphoe Wichianburi under the Office of Phetchabun Primary Educational Service area 3. A sample group consisted of 231 teacher and administrators from school in amphoe Wichianburi under the Office of Phetchabun Primary Educational Service area 3. This research tool is a questionnaire to use with the sample. The statistics uses for data anslysis are percentage, mean, standard deviation, Pearson Product Moment Correlation and Multiple Regression Analysis.
The research findings were as follows 1) school management of school in amphoe ichianburi under the Office of Phetchabun primary educational service area 3 found overview was at the high level when consider each item found as a whole was at the high level. The maximum level is an academic management and the minimum level is the budgeting management. 2) The effectiveness of school in amphoe Wichianburi under the Office of Phetchabun primary educational service area 3 found overview was at the high level when consider each item found as a whole was at the high level. The maximum level is the administration and and the minimum level is the quality student. 3) The relationship between the factors school management and effectiveness in management of school amphoe Wichianburi under the Office of Phetchabun primary educational service area 3 found that the positive correlation weae highs level as statistically significant at the .01 4) The predicting equation from Administrators’ Competencies predicting factors school management affecting to effectiveness in management of school amphoe Wichianburi under the Office of Phetchabun primary educational service area 3. There were 3 factors is academic management, budgeting management and general management. It can be predicted 76.40 % (Adjusted R square = .764) was statistically significant at .01 level. The prediction equation derived could be written as follows :

The prediction equation in the form of raw score :
Ytot = .771 + .251(X1) + .305(X2) + .329(X4)
The prediction equation in the form of standard score :
Z ̂tot = .285(z ̂1) + .366(z ̂2) + .329(z ̂4)

Break-even Point and Margin of Safety Analysis In Sugarcane cultivation of Farmers With the introduction of agricultural machinery to be used in Nakhon Sawan Province

panthip sansong — 2020-12-14

The objectives of this research were threefold: First, to examine the general situations and the concerning data in terms of using the sugarcane agricultural machine of farmers; Second, to analyze the break-even point and the safety benefit margin of farmers who used the sugarcane agricultural machine for cultivation; and Third, to analyze the basic factors affecting the sugarcane plant of farmers. Three hundred and eighty-four sugarcane farmer questionnaires were collected by the multi-stage random sampling technique. The following statistics were employed: frequency, percentage, means, standard deviation, and the administrative accountancy and principle criterion with occurred behavioral style. Research results found that
1. Most sugarcane farmers were as male (58.30%), aging 41– 45 years-old (26.60%), highest education - sixth grade (39.90%), only one occupation - sugarcane plant (75.80%), sugarcane plant experience during 5 -10 years (46.60%), most financial sources from themselves (39.63%), having moderate area 60-199 Rai for plant (70.30%), most sugarcane as a type of Early rain sugarcane outside the irrigation area (66.15%) and most of new sugarcane (76.38%), every farmers took the agricultural machine for planting (100%), most some agricultural machine invested by farmer and some aspects cooperating with agency (94.33%). Also, an investment for permanent assets or agricultural machines were the average mean as 300,000 Baht.
2. Capital investment and taking the agricultural machine for planting, it revealed that capital divided by behaviors were as follows: Average of adjusted capital per rai as 11,381.08 Baht, consisted of (1) raw materials as sugarcane nursery plants 1,763.18 Baht per Rai; (2) presume labor costs, such as ground preparation 1,360.20 Baht per Rai, nursery plant preparation 367.14 Baht per Rai, plant employment 635.14 Baht per Rai, caring employment 542.36 Baht per Rai, and harvest and transportation prices by using the sugarcane cut off machine 5,203.20 Baht per Rai; (3) other expenses, such as fertilizer 1,026.28 Baht per Rai; drug for get rid of weeds ang bugs 350.16 Baht per Rai; and fuel oil 133.42 Baht per Rai; average of constant capital 1,791.46 Baht per Rai, Rent 1,203.16 Baht per Rai, such as depreciate in value of machines 588.30 Baht per Rai; summary: average of the total capital 13,172.54 Baht per Rai or the capital mean as 810.12 Baht per sugarcane ton. It was also found that the benefits of products in the area 1 Rai had the products 16.26 tons and gave benefit 880.34 Baht per ton at the average of sweet 12.17 C.C.S. (average income as 14,314.33 Baht per Rai, net profit 1,141.79 Baht per Rai). Also, it was found that the plant area 102.27 Rai, break-even point was as 1,662.97 tons or 1,428,571.43 Baht. In this case if farmers could increase products as 18 tons per Rai, they would receive the margin of safety at 9.42 percent.
3. Basic factors affecting the sugarcane planting, it revealed that these aspects had crucial effects on sugarcane planting: men at moderate, budgeting at high, agricultural machine at moderate, and management at moderate levels, average means as 3.15, 3.70, 3.24, and 2.80, respectively.

THE CAUSAL FACTORS AFFECTING SUPPLY CHAIN MANAGEMENT AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES UNDER THE TRANSPORT SERVICE SECTOR IN THAILAND

Piyanat Kiengprasit — 2020-12-14

This research aimed to (1) study causal factors affecting supply chain management and business performance of small and medium enterprises under the transport service sector in Thailand, (2) to verify the consistency between a model and empirical data. The sample consisted of business entrepreneurs of small and medium enterprises under the transport service sector in Thailand. Stratified sampling technique was used to select the sample. A questionnaire was used to collect data from 360 respondents. Study results indicated that (1) causal factors comprised 3 major components as customers were at the center (customer-centric approach), which there were 3 subcomponents, i.e. participation with customers, response to individual demand, and customer experience Digital technology had 4 subcomponents which included ability of technology acquisition, ability to use technology, ability to adapt technology, ability to create technological innovation. Business network had 3 subcomponents as business alliance, trade partner, joint venture. Supply chain management had 6 subcomponents as operation planning, operation support, raw material sourcing, production, transportation, return policy. Business performance had 2 subcomponents as financial and non-financial performance, (2) the verification of consistency between the model and the empirical data indicated that the model was consistent with the empirical data based on the consideration of goodness of fit index, i.e. Chi-Square/df, CFI, GFI, AGFI, RMSEA, SRMR , and Largest Standardized Residual which could pass all the determined value.

Model of the Elderly’s Quality of Life Promotion by the Community in Khon Kaen Province

Pornsan Piyanantisak — 2020-12-14

The objectives of this quantitative research were: 1) to study the level of the elderly’s life quality in Khon Kaen Province; 2) to study factors related to the quality of life of the elderly in Khon Kaen Province and; 3) to create a model to promote the quality of life of the elderly by the community in Khon Kaen Province. The sample group in this research was elderly people in Khon Kaen province aged 60 years and over. Multi-stages random sampling was applied and data was collected via questionnaire. Data was then analyzed with a computer program using Descriptive Statistics and Factor Analysis program.

The results showed that the elderly’s life quality in Khon Kaen Province is at a high level. Factors related to the quality of life of the elderly in Khon Kaen Province consist of Body, Mind, Interpersonal Relationship, Environment, Social Connection, Agency and Economic. "EMBRACE MODEL" was then created as a model to promote the quality of life of the elderly by community in Khon Kaen province, in which these factors were emphasized.

Competitive Competency for Sustainable Organization of Automotive Services Entrepreneurs in Thailand

Pacharaphong Pangpriree — 2020-12-15

The objectives of the research were 1) To study the composition of service quality factors. Entrepreneurial skills, Performance of working, Service Innovation, and Ability to compete with sustainability organizations 2) To study the relationships between factors that influence each other of service quality factors Entrepreneurial skills Performance of working, Service Innovation, and Competitiveness towards sustainability organizations. 3) To study the model of factors of competitiveness towards sustainability organizations. By conducting research in both quantitative and qualitative which quantitative is a simple sampling. The sample consisted of 480 supervisor level supervisors of automobile service centers in Thailand. The research tool was a questionnaire consisting of general questions and questions relating to initial variables. Which is an approximate scale pass the content accuracy test and confidence, and analyzed the data by using multiple regression analysis techniques for qualitative Use in-depth surveys In order to collect data from 9 automobile service center operators in order to study ways to improve the competitiveness of the organization of the sustainability of automobile service center operators in Thailand

The result of the research showed that model of Structural Equation factors were that influence the competitiveness of the organization of sustainability of automobile service center operators in Thailand. There were the model consistency index in harmony with the empirical data which can be considered at c² = 247.36, df = 215, c² / df = 1.151, P-value = 0.064, RMSEA = 0.018, GFI = 0.962, AGFI = 0.938 and the results of the structural equation model analysis on path influences affecting direct influence Performance Service Quality and Entrepreneurial skills effected directly influence the Service Innovation Statistical significance with the direct influence path coefficient equal to 0.581 ** 0.186 ** and 0.184 ** respectively and the Performance Service Quality, Entrepreneurial Skills effected indirectly influence through Service Innovation to Competitiveness towards a sustainable organization statistical significance with path coefficient of indirect influence is 0.158 ** 0.051 * and 0.050 * respectively. And the Performance Service Quality, Service Innovation, and Entrepreneurial Skills effected directly influence the ability to compete with sustainability organizations. With the direct influence coefficient equal to 0.357 ** 0.285 ** 0.271 ** and 0.093 * respectively. For guidelines for the development of competitiveness towards sustainability organizations, entrepreneurs provide guidelines for development that has to be given importance on Service Quality Enthusiasm of the area, having planning skills and targeting continuous learning Marketing Ability. Entrepreneurs must have patience, trying to strive for the organization to success. Attaching importance to the evaluation of the employees' job performance in changing positions at higher positions. Creating work motivation so that employees are willing to provide services to customers. Providing ongoing training for employees on the use of technology. The technology to be conveniently used with existing service methods more suitable in order to increase the efficiency and service potential. In summary, entrepreneurs agree that every variable is important to the competitiveness of the organization's sustainability of automobile service center operators in Thailand.

Development on physical fitness of secondary education students (Grade 3) using CIPPA learning management Model

Pantipa Hongyai — 2020-12-15

The purposes of this studying is in order to (1) develop the CIIPA model learning management of health and physical learning group for secondary education students in grade 3. (2) Study the physical fitness of students. (3) Study health promotion behaviors and physical fitness of students. (4) Compare the learning achievement before studying and after studying by CIPPA model learning management and (5) study the satisfactions of students to the learning by CIPPA model learning management. There are fifty students in this study group. They are secondary education students in grade 3/6. This research tools consist of (1) the lesson plans of the CIPPA model, (2) the physical fitness tests, (3) the health promotion behavioral and Physical fitness records, (4) the learning achievement tests and (5) the satisfaction questionnaire CIPPA model learning management. The analyze statistic data percentage ,average, standard deviation and t-test (Dependent sample).

The result of studying showed that (1) the lesson plans of the CIPPA model learning management are average at 4.53 in the highest level. (2) The physical fitness of the males and females students are moderate and low respectively. (3) The Health promotion behaviors and physical fitness is average at 4.11 in the high level. (4) The learning achievement of students learning by CIPPA model learning management after studying are higher than before studying in statistical significance at .05 and (5) the satisfactions of students with the CIPPA model learning management is average at 4.57 in the highest level.

The development and accomplishment of education and ability in solving statistical mathematic problems by KWDL of matthayom 1th students

Monthicha Sadod — 2020-12-15

The purpose of this research is to improve the efficiency of learning technique called KWDL of statistics for Grade 9 students by following the criterion 80/80 and compare the mathematical achievement align with observing the satisfaction of studying with KWDL technique.

In addition, Grade 12 students are observed in solving statistical problems by applying KWDL technique. The data is collected from 35 students Grade 9 room 8.The research methodology is the lesson plan of statistics, the achievement test, the mathematical solving test and the satisfaction of studying test. The percentage, mean, standard deviation and t-test are applied as the data analysis tools.

The research results are here is that the KWDL technique in statistics lesson for Grade 9 students is effective with score 84.07/80.93 (E1/E2) above the criterion, Grade 9 students who follow KWDL technique tend to have better score with significant 0.05, and also perfectly satisfy in learning with KWDL technique.

THE CAUSAL AND EFFECT FACTORS INFLUENCING BUSINESS TRANSFORMATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES UNDER THE PRODUCTION SECTOR IN THAILAND

Ratchata Kanchanarote — 2020-12-15

This research aimed to (1) to study causal and effect factors influencing business transformation and business performance of small and medium enterprises under the production sector in Thailand, (2) to analyze confirmatory factors of causal and effect factors influencing business transformation and business performance of small and medium enterprises under the production sector in Thailand. The sample comprised entrepreneurs of small and medium enterprises under the production sector in Thailand from a stratified sampling technique. Data were collected from 400 persons responding to the questionnaire. The findings from the study revealed that (1) causal factors comprised 3 major components as digital technology having 4 subcomponents, i.e. ability of technology acquisition (acquisitive capability), ability to use technology (operative capability, ability to adapt technology (adaptive capability), and ability to create technological innovation (innovative capability). Competitive capability consisted of 3 subcomponents, i.e. cost competitive advantage, differentiation competitive advantage, and response competitive advantage. Quality of service provision consisted of 5 subcomponents, i.e. equitable service, timely service, sufficient service, continuous service, and progressive service. Effect factors comprised business transformation having 4 subcomponents, i.e. market transformation, finance transformation, personnel transformation, and operation transformation. Business performance had 4 subcomponents as financial performance, internal process, learning and development, and customers, (2) analysis results of the confirmatory factors of causal and effect factors influencing business transformation and business performance of small and medium enterprises under the production sector in Thailand found they were consistent with the empirical data which considered by statistical values of Chi-Square/df, CFI, GFI, AGFI, RMSEA and SRMR that passed the determined criteria

TRANSFORMATIONAL LEADERSHIP AFFECTING ACADEMIC ADMINISTRATION OF SCHOOLS UNDER THE OFFICE OF NAKHON SAWAN EDUCATIONAL SERVICE AREA, AREA 2

Ruangnon Nopparat — 2020-12-15

The purpose of this research is 1. To study the transformational leadership that affects the academic administration of schools under the Office of Nakhon Sawan Educational Service Area, Zone 2 2. To find the relationship of transformational leadership and academic administration of schools under the Office of Nakhon Sawan Educational Service Area, Area 2. 3. To create a forecasting equation for change leadership that can predict academic administration of schools in Under the Office of Nakhon Sawan Primary Educational Service Area, Area 2, sample groups are There were 306 school administrators and teachers. Derived from stratified random sampling The 5 rating scales with a reliability of 0.81. The statistics used in the data analysis are Descriptive Statistics for Percentage and Mean (Standard Deviation). Standard deviation, Inferential Statistics, Stepwise multiple regression. The results showed that
1. The transformational leadership that affects the academic administration of schools under the Office of Nakhon Sawan Educational Service Area Office 2, in the high level.
2. The relationship between transformational leadership and academic administration There is a statistically significant positive relationship at .01 level.
3. The equation for forecasting the leadership style that affects the academic administration of schools under the Office of Nakhon Sawan Educational Service Area Office 2 in raw scores and standard scores as follows

Forecasting equations in raw scores
Y ˆ = 3.215+ -.051 (X1) +.036 (X3) +.051 (X4) +.093 (X5) + -.128 (X6)
Forecasting equations in standard scores
Z ˆ = -.064 (X1) + .041 (X3) + .054 (X4) + .089 (X5) + -.101 (X6)

A pilot project to environmental-friendly lodging and accommodation in Ubon Ratchathani Province

vikanda kasetiam — 2020-12-15

The purpose of this study were to apply the operational guildline of environmental-friendly lodging and accommodation through the training program and presented the best model of environmental-friendly lodging and accommodation’s operation. The population in this research consists of 2 parts 1) 219 entrepreneurs/ managers of lodging and accommodation at Ubon Ratchathani, and sample groups were 30 entrepreneurs/ managers who were pleased to attended the training program, and 2) the population who attended traning program, and sample groups were only 1 entrepreneur/manager. Data were collected through interview and focus group. Content analysis were used to analyse data.

The result found that 1) The efficiency way to operated environmental-friendly lodging and accommodation consists of management styes, financial management and human resource development 2) The entrepreneurs who attended the traning program suggested that there were 4 key success factor those are (1) organizational culture, structure and policy (2) personnel (3) budget and (4) law and regulations 3) The participant who wish to apply for green hotel certificate suggested that there were 5 areas which hotel must consider included (1) planning of day-to-day operation (2) adjust operation (3) creativity (4) job variety and selection and 5) open mind for other suggetions.

Cultural Tourism Management Model: LanXang on both sides of the Makong River Thailand – Lao People’s Democratic Republic

Wuttipong Suparom — 2020-12-15

Purposes of this research were 1) to study Cultural Tourism Management Model: LanXang on both sides of the Makong River Thailand – Lao People’s Democratic Republic 2) to develop Cultural Tourism Management Model: LanXang on both sides of the Makong River Thailand – Lao People’s Democratic Republic 3) to try out and evaluate for confirm Cultural Tourism Management Model: LanXang on both sides of the Makong River Thailand – Lao People’s Democratic Republic. The research drew the samples by cluster random sampling method totally 240 people including leaders of local administration in Nongkhai Province especially districts that connected to Mekhong River. The research used statistics : Frequency, Percentage, Mean, Standard Deviation(S.D.), MANOVA : Repeat Measure, Factor Analysis, Correlation Coefficient, and Confirmatory Factor Analysis. The results found that 6 main factors, 20 sub-factors and 65 indicators were passed evaluation criterion.

Development of Chemistry learning and solving problem ability by conductivity 5E with STAD technique activity of Muttayomseuksa 5

saranya Rueangwiset — 2020-12-15

The objectives of this research were 1) to develop learning activities in chemistry. And the problem solving ability by using 5E inquiry learning activities together with STAD technique of mathayom suksa five students with efficiency according to 70/70 criteria. 2) Comparison of academic achievement. Using 5E inquiry learning activities together with STAD techniques with 70 % of the criteria. 3) Comparison of problem-solving ability By using 5E inquiry learning activities together with STAD techniques and 4) studying student satisfaction. Toward the learning activity management by using the inquiry learning activities. 5E with technical STAD samples. Use in research Mathayom Suksa 5 students , research tools , 1) learning management plan, 2) learning achievement test, 3) problem solving ability test, and 4) satisfaction questionnaire. The statistics used were mean, deviation. standard percentage and hypothesis testing by t-test (dependent sample).

Research results 1) The development of chemistry achievement And the ability to solve problems by using 5E inquiry learning activities together with STAD techniques with the effectiveness of 71.94 / 71.62 according to the specified criteria. 2) The achievement of The students who learned by using 5E inquiry learning activities together with the STAD technique after learning were higher than the criteria of 70 percent with statistical significance at the .05 level. 3) The problem solving ability of students by using learning activities. Knowing Quizzes 5E with STAD Techniques After Studying Higher Than Before With statistical significance at the level of .05 and 4) student satisfaction By using the 5E inquiry learning activity together with STAD technique , the overall average is 4.42 which is in the high level.

Customer Expectation and Perception of the Service Quality of Hotels in RoiKaenSanSin Cluster

Sivadon Pattanachak — 2020-12-15

This study was aimed to determine 1) the level of the expectations and perceptions of service quality of hotels in the RoiKanSanSin cluster, 2) to compare the level between the expectations and perceptions of service quality of hotels in the RoiKanSanSin cluster, 3) to evaluate the service quality of hotels in the RoiKanSanSin cluster and 4) to evaluate the need of hotel services in the RoiKanSanSin cluster by using questionnaires to collect data. The 400 samples were used in the research by dividing the sample into two groups; a group with no experience or have some experience but learning and understanding the hotel service standards and the other groups as the general people with experience in staying and using hotel services, but does not know the service standards. Data analysis was used descriptive statistics including frequency, percentage, mean and standard deviation. The inference statistics using for testing was paired
t-test.

The results of the study revealed that customers had expectations and perceptions the quality of the hotel services, both in overall and in each aspect, at a high level. When comparing the expectations and perceptions of customers on the quality of the hotel services, it was found that the actual perceptions was significantly different from expectations at the 0.01 level (p-value <0.001). The results of customer service quality assessments were dissatisfied with the service quality in all 5 aspects. Which was dissatisfied with the responsiveness most. When evaluating the needs of the hotel service, it was found that customers were pay more attention to responsiveness first also. Therefore, a suggestion that hotels in RoiKaenSanSin cluster should improve the service quality in all aspects and should focus on improving the quality of products and services that are particularly intangible.

The Administrative Model for STEM Education Schools

Suradech Noichan — 2020-12-15

The purposes of this research were to: analyze the factors of the administration of STEM Education schools, develop the administrative model, evaluate the administrative model of STEM Education schools. The steps of research process were as follows: step 1 was the factor analysis of the administration of STEM Education schools based on document studying, interviewing 9 experts, and data collecting which was taken from a sample group of 400 participants. The research instruments used were a document analyzing form, an interviewing form, and a questionnaire with the reliability coefficient of 0.98. The statistics used were frequency, percentage, mean, standard deviation, and Exploratory Factor Analysis: EFA, step 2 was the development of the administrative model of STEM Education schools by holding a connoisseurship from 9 experts. The instruments employed were a drafting of the administrative model of STEM Education schools, and documents for holding the connoisseurship. The statistics employed was content analysis, and step 3 was the evaluation of the administrative model of STEM Education schools. The data was collected from 9 administrators of STEM Education schools. The research instrument employed was a model evaluation form. The statistics used were mean and standard deviation.
The research findings were as follows: The results of the factor analysis for STEM Education schools comprised 6 factors and 57 variables were 1) instruction 14 variables , 2) strategic planning 12 variables, 3) work evaluation and assessment 11 variables, 4) learner’s quality defining 10 variables, 5) work development 6 variables, and 6) resource management 4 variables. The results of the development of the administrative model of STEM Education schools consisted of 3 parts were part 1: introduction was the basic concept and the purposes of the model, part 2: content included the factors of STEM Education schools and the administrative process of STEM Education schools, and part 3: successful condition. The results of the model evaluation from expert’s confirmation shown that the model included the accuracy, the propriety, the feasibility and the utility. The results of the valuating for the administrative model of STEM Education schools found that the accuracy, the propriety, the feasibility and the utility were at the highest level.

Development of academic achievement Animal Breeding Course, Breeding Rate for High Vocational Certificate level by using the Inquiry base learning

antika whongchachom — 2020-12-15

ABSTRACT

The purpose of this studying is in to (1) Develop the learning activity of Animal Breeding, Breeding rate for High Vocational Certificate Level by Inquiry base learning with had reached the efficient standard at 75/75 (2) Study about the effectiveness index value of Inquiry base learning (3) Compare academic achievement the test set after studying criterion of 75% (4) Study the satisfactions of student with learning active by Inquiry base learning

The target group for this studying was High Vocational Certificate level 1 in semester 1, academic year 2019, Mahasarakham College of Agriculture and Technology. There are a number of 30 person. The research tools were consist of (1) The lesson plan of Inquiry base learning amount 8 plan (2) Learning achievement test amount 30 items (3) The satisfaction questionnaire of student model rating scale 5 level, the analyze statistic data percentage, average, standard deviation and t-test (Dependent sample)

The result of studying shower that (1) The development academic achievement by Inquiry base learning amount 22 person E₁/E₂ = 85.82/84.64 see also achievement by Inquiry base learning, shower that the test set had efficiency of processing and efficiency of result setting at 75/75 (2) The value of effectiveness index by Inquiry base learning average at 0.7563 (4) Compare academic achievement after study at 75% in statistical significance at .05 (5) The satisfactions of student continue to Inquiry base learning alphabet is average at 4.81 in level of so much

The Administrative Model of Wongdeaun Akomsurathan Vocational Training Center of Thai People under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province

Uthaiwan Phograjang — 2020-12-15

The main purpose of this research aimed to develop the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province. 1) To study the problem condition and the need of administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province. 2) To create the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province. 3) To try out and improve the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province. 4) To evaluate the feasibility, the propriety, and the utility of the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province.
The research method was conducted into 4 steps as follows:
Step 1: The studying of the problem condition and the need of the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province.
Step 2 : The development of the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province.
Step 3: The trying out and improving the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province.
Step 4: The evaluation of the feasibility, the propriety, and the utility of the management model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province from public hearing.
The research findings were as follows:
1. The problem condition and the need shown that the problem condition from document synthesis and related documents, the problem concerned about the management by using of general managements as follows: personnel management, budget management, material and equipment management and management. The part of the need for the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province found that the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province was needed to develop.
2. The administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province comprised 9 administrative aspects were Man, Money, Material, Management, MOU, Minute, Marketing, Mind Service, and Morality.
3. The trying-out results found that the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province was improved the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province province according to the experts’ comments and related to the administration of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province all aspects.
4. The evaluating results of the feasibility, the propriety, and the utility of the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province shown that the administrative model of Wongdeaun Akomsurathan Vocational Training Center training of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province, evaluators agreed correspondingly that the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province was at the highest level ( = 4.997), the utility of the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province was ( = 4.999), the propriety of the administrative model of Wongdeaun Akomsurathan Vocational Training Center of Thai people under the Royal Initiative of Her Royal Highness Princess Maha Chakri Sirindhorn in Uthai Thani province was ( = 4.997), and the feasibility of Thai people under the Royal Initiative of His Majesty the King in Uthai Thani was ( = 4.996)

Guidelines for managing water resources in an integrated drought Of Ban Na Fai Community, Na Fai Subdistrict, Mueang District, Chaiyaphum Province

KREANGSAK CHOKWARAKUL — 2020-12-15

This research is intended 1) to study community context. Water resource management issues and barriers to ban Na FAI community Tambon Na Fai, Amphur Muang, Chaiyaphum Province 2) to study the model of the people involved. To solve the drought from the past to the present of the Ban Na FAI community. Tambon Na Fai, Amphur Muang, Chaiyaphum Province 3) to study the guidelines for reducing water resource contention in the drought, using the process of participation and awareness in the Ban Na FAI community. Tambon Na Fai, Amphur Muang, Chaiyaphum District 4), to study the water resource management guidelines in the drought integrated with all stakeholders involved in the Ban Na FAI community. Tambon Na Fai, Amphur Muang, Chaiyaphum, sustainable The sample is used in education as a general public living in the Ban Na FAI community. Tambon Na Fai, Muang Chaiyaphum, which are affected by drought, include People living in the Ban Na Fai community District and have a hometown or house registration in the Ban Na FAI community, including villagers. Farmers and people living in the ban Na Fai community zone but do not put home registration or no name in the House register in the Ban Na Fai community (latent population), including students. Student Faculty of Teachers in Chaiyaphum Rajabhat University or working group in government agencies or private agencies. A combined research method (Mixed Methodology Research) using survey research or quantitative research to study the community context. Water resource management issues and barriers to ban Na FAI community Tambon Na Fai, Amphur Muang, Chaiyaphum and qualitative research to get insight into insights from the target audience. Using an engaging observation (Participatory Observation), a non-engaged observation (Non-participatory Observation) and the use of an engaging research approach (Participatory Action Research, PAR) is a tool to drive the community by emphasizing the importance of group dynamics with group chat, and In depth interviews (In Depth Interview) is a research aimed at the emphasis on in-depth education. The findings found that the water resource management approach in the integrated drought. The database must be used from all sectors related to water resources. The information must be fully and use the research process to find out the truth about the memory problems, including innovations that research the knowledge, techniques, methods and technology. To develop a resource management system, leading to the demands of the country. Considering the overview of the organization that is involved with the water resources of Thailand. 1. The assistance system compensates for damages caused by drought, help heal victims as soon as the disaster occurs. It should not be limited to money. The necessary food and use, but should give community opportunities the power and potential to create a new community. Encourage victims to be the primary core to restore the community and make changes. The key tool is to communicate with other communities that experience the same problem to create and revive new life and community conditions in a short period of time. 2. Promoting the participation of the public sector promotes the integration of "network resource navigation" by promoting government agencies with a mission to promote Knowledge of water resources and disaster management promotes the role of the corporate water resources network to participate and primarily to solve local problems. 3. Stakeholders in water resources management, the participation of all parties and the people in water management must develop a mechanism and integrated management process. By strengthening the network of coordination and collaboration of the Government. Local governments, organizations, NGOs, community organizations, and local residents to develop Use and rehabilitation of water resources

Guideline for Development to raise the Standards of Sustainable Nature-based Tourism in Ubon Ratchathani

Jaturong Sriwongwanna — 2020-12-15

The purpose of this study were study the Standards of Sustainable Nature-based Tourism in Ubon Ratchathani and suggestion the guideline for Standards of Sustainable Nature-based Tourism in Ubon Ratchathani. Population were people who related to Sustainable Nature-based Tourism in Ubon Ratchathani. Sample used in this research was consisted of 12 peoples, 5 people who related to Sustainable Nature-based Tourism in Ubon Ratchathani and 7 researchers who done a research related to this field. Data were collected through interview. Content analysis were used to analyse data. The result found that 1) there were both side of the Standards of Sustainable Nature-based Tourism in Ubon Ratchathani. A positive side consists of 1. a potential of tourism destination and activities 2. a potential of facilities and 3. a potential of transportation system between province. A negative side consists of 1. a potential of marketing factor 2. a potential of media relation 3. a potential of establishment in term of Lodging business 4. a potential of management 5. a potential of tourism management and 6. a potential of transportation system between tourist destination. 2) The guideline for Standards of Sustainable Nature-based Tourism in Ubon Ratchathani consists of 1. agrressive marketing and establish a story of tourism destination 2. finding a new Marketing channels and new customers 3. development of Information system management and technology 4. development of lodging business 5. collaboration development between all parties and 6. transportation system development for all kind of customers.

The Guidelines of Contribution of Community Enterprise Sustainable Management of Muen Wai Subdistrict Administrative Organization, Muang District, Nakhon Ratchasima Province

กรุณา เชิดจิระพงษ์ — 2020-12-15

The objectives of this study, Guidelines to Support the Sustainable Management of Community Enterprises in Muen Wai Subdistrict, Muang District, Nakhon Ratchasima Province were: to study the community context and the situation of community enterprise groups of Muen Wai Subdistrict, Muang District, Nakhon Ratchasima Province; to study problems in the management of these community enterprise groups; and to study guidelines for enhancing the sustainable management of these community enterprise groups. This study involved qualitative research. Data collection was done through in-depth interviews, small group meetings, and non-participant observations. The study found the following.

The management systems of Ban Phon Sung Community Enterprise Group had plans for the production of community products by bringing raw materials found in the community, which were abundant and of premium quality, into the production process of professional groups. The group had a committee called the Community’s Enterprise Committee for Ban Phon Sung Occupation Promotion Group, who each had different responsibilities. The group leader had strong leadership qualities, vision, could motivate group members to participate and could coordinate with external agencies to fund the group. All groups were required to have a revenue control account, record expenses and provide proof of payment for accountability. This information had to be reported at the monthly meeting.

The management problem of the Ban Phon Sung Community Enterprise Group was that the group had no formal development plan. Many occupational groups had no written management organizational structure and were lack of control of production and costs.

Guidelines for enhancing the management of community enterprise groups. 1) There should be a community enterprise development plan, as well as created awareness of development according to the joint plan. 2) Group leaders should have a wide vision, be willing to make sacrifices, and strive to develop community enterprises. 3) Government agencies and educational institutions should seriously support the activities of community enterprise development. 4) There should be a community learning center for the development, accumulation and transfer of knowledge.

Wellness Tourism Innovation Management on Sustainable in the North Eastern of Thailand

Nava Masaunjik — 2020-12-15

The purposes of this research were: 1) to study wellness tourism innovation management on sustainable in the North Eastern of Thailand and 2) to test wellness tourism innovation management on sustainable in the North Eastern of Thailand. Collecting data from 335 tourism business entrepreneur in the North Eastern of Thailand and a set of questionnaires were the research tool. Statistics used for data analysis were frequency, mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The results revealed the following findings; 1) tourism business entrepreneur had opinions about wellness tourism innovation management both in general and in each aspect at a high level, and tourism business entrepreneur had opinions about tourism sustainable both in general and in each aspect at a high level. 2) wellness tourism innovation management consists of new product, new process, new service, new from of organization, new markets, and human capital development had positive influence on tourism sustainable.

The Leadership of Major of Maha Sarakham Provincial Administrative Organization

Rungsinee Narinrum — 2020-12-15

The purposes of this research were (1) to study the leadership of the major of Maha Sarakham Provincial Administrative Organization as the opinion of the personnel (2) to compare the opinion of the personnel classified by gender, educational level, period of work performance and type of personnel towards the leadership of the major of Maha Sarakham Provincial Administrative Organization and (3) to study their suggestions to improve the leadership of the major of Maha Sarakham Provincial Administrative Organization. The samples of the quantitative research were 179 personnel of Maha Sarakham Provincial Administrative Organization calculated by Taro Yamane’s formula and selected through stratified and simple random samplings. The instrument utilized in the research was a five rating scale questionnaire with 0.90 of reliability. The statistics encompassed frequency, percentage, mean, standard deviation and referential statistics of t-test and One way ANOVA (F- test) with the statistic significant level at.05. and interview 12 key persons for qualitative research.

The results of the research were as follows ;

1) The leadership of the major of Maha Sarakham Provincial Administrative Organization as the opinion of the personnel as a whole was rated at high level. As considered by aspects, two aspects were rated at the highest level and the other three were rated at high level placed in descending order of each mean were the strategic leadership, the charismatic leadership, the social transformational leadership, the transformational leadership and the visionary leadership,

2) The comparison of the leadership of the major of Maha Sarakham Provincial Administrative Organization as the opinion of the personnel classified by gender,educational level, period of work performance and type of personnel as overall resulted no difference.

3) The three highest frequency of suggestions were as follows; The local wisdom curriculum should be established in the schools under the administration of Maha Sarakham Provincial Administrative Organization.There should be administrative consultants for the important decision making that reflected upon the people and the personnel should be stimulated in administration and work performance that related to the transformation effectively.

Strategic Management of Microenterprises in the Cha-am and Hua Hin Districts

Lertlak Jaroensombut — 2020-12-15

This study’s objectives were to study the strengths, weakness, opportunities, threats to the business management, and management strategy of microenterprises in the Cha-am and Hua Hin districts. This study took on a qualitative method by conducting in-depth interviews of 40 microenterprises with accidental sampling and snowball sampling. It then applied content analysis and descriptive analysis to analyze the data. The study found that a strength is using little money for investment, a weakness is lacking skill and knowledge, and an opportunity is having a government policy that encourages more microenterprises. In addition, regarding strategic management, an entrepreneur should be service-minded, have good financial management, have an accounting system, and be able to think creatively.

Tourist Behaviors and Tourism Management Guidelines for Khmer Civilization Tourist Attractions in Lop Buri province

Sayamol Theptha — 2020-12-15

This research aims to study tourist behavior and trends in tourism management element for Khmer Civilization tourist attractions in Lop Buri province using research questionnaire with random sampling technique (300 samples). The research is conducted during October, 2018 to September 2019 using qualitative analysis (frequency, percentile, mean), and quantitative analysis (content analysis). The result indicates that most of tourists are located in Bangkok and the province in the center of Thailand. The attractiveness of tourist attraction is the primary motivation to travel in particular tourist destination while friend and family are the major references of tourist information. Private care is main transportation with approximate 1,000–3,000 Baht The results of tourism management assessment indicate that the tourist satisfactions are in the medium rank; Phra Prang Sam Yot (x̄ = 3.32), Phra Kal Shrine (x̄ = 3.23), Prang Khaek (x̄ = 3.14). In this research, there are 5 dimensions of tourism management guideline as 1) landscape and infrastructure development, 2) create value added using story telling, 3) develop information flow of tourism supply chain, 4) develop necessary skills and expertise of tourism staff, 5) promote proactive marketing strategies to attract new and quality tourist also encourage the revisit intension of tourist.

The Power Usageunder Section 44 of National Council for Peace and Order (NCPO) to Local government in Maha Sarakham Province

Sawaeng Samrandee — 2020-12-15

This research aims to study (1) the power usage under Section 44 of National Council for Peace and Order (NCPO) to Local government in Maha Sarakham province, (2) Impacts of public service management from the power usage under section 44 to Local Personnel Administration in Maha Sarakham Province, and (3) Impact on local politics from the power usage under section 44 to Local Personnel Administration in Maha Sarakham Province. Key informants consisted of: beneficiaries, civil servants and local employees, members of the local council, the village headman, village headmen, local administrators, totaling 37 people; they were selected by purposive selection and using an in-depth, participatory observation study. The research results;

According to the National Council for Peace and Order (NCPO) do the power from section 44 for issuing an order for the administrators of the local government organization in Maha Sarakham Province to stop performing official duties or duties in the local government organization and ordered the local officials to help government officials at Maha Sarakham City Hall for a long time which causing the following effects; 1) the personnel management in local government organizations is centralized, which does not comply with decentralization and constitutional independence principles. 2) The people are not organized in public services as they had been provided by local administrators elected by the people, Inefficient public services such as unclean tap water, not collecting litter according to the period of time causing bad waste, the fire engines and rescuers were unavailable in the event of disasters, lack of infrastructure developing. 3) The political system, the local administration, is a public administration which makes it impossible for the people to use the removal mechanism, which is the destruction of democracy at the local level.

Policy Process for Labor Shortages solving Problems "Footware Industry"

Arun Kongcharern — 2020-12-15

Abstract

The purposes of this study were to (1) clarified policy process for solving labor shortage in foot ware industry (2) examined the outcomes of clarified policy process for solving labor shortage in foot ware industry ( 3) presented best practices of policy process for solving labor shortage in foot ware industry.

This was qualitative research, using in depth interview, documentary research and non-participatory observation as data collection means. Key persons were 18 purposive sampling executives and labor leaders of big size medium and small size of foot ware industry. Moreover, 9 high ranking officers attached to Ministry of Labor were also in-depth interviewers and 7 academics were members of Focus group consolations.

The outcomes were; 1) policy process for solving labor shortage in foot ware industry top down formations, could not reached an objective since lacking of participation of private and labor sectors. 2) the main obstacles of policy implementation was lacking of participation of private and labor sectors and high expectations of small and medium enterprise and labors.

3) best practices of policy process were created consensus among policy community, changing leader and leadership persuasion by Ministry of Labor, competitive capabilities creations of executives and labors, vocational studies development , public and private sectors collaboration, organization and budgeting structures correlated with reformation, social welfares and social insurance development , information management , skilled labor upgrading and recruitment process development.

The Application of Marl Clay in Thai Craftmanship

arunee Charoensup — 2020-12-15

The developed marl clay applied as material in Thai craftmanship creativity. Thai style molding pattern using marl clay was utilize as material effectively. The texture of marl clay could rolled or shaped into sculptures and sharp molding pattern with no crack while the work piece dried in a short period without baking. In this research, there were 14 Thai style molding patterns using marl clay; (1) Krachang, (2) Krachang Jerm, (3) Krachang Ta Oi, (4) Krachang Bpa Dhi Yaan, (5) Krachang Bpa Dhi Yaan Ruan, (6) Gleep Bua, (7) Gleep Ka Nun, (8) Dok Loi, (9) Prahmyam, (10) Naa Gra Daan, (11) Dok Seek Dok Son, (12) Down, (13) Ga Nok, (14) Sat Himmaphan. All of 14 Thai style-molding patterns applied to decorate Buddhist scriptures, lotus flower shaped pedestal, table mirror, betel box, and morable pavilion with pointed roof. The result of assessment in all 3 elements (design, production process, utilization) from experts are in highest ranking (table mirror = 4.68 ± 0.55, Buddhist scriptures = 4.60 ± 0.57 and lotus flower shaped pedestal = 4.60 ± 0.55, morable pavilion with pointed roof = 4.52 ± 0.58, and betel box = 4.50 ± 0.51). Also, the assessment from exhibition attendees are in highest ranking (table mirror = 4.87 ± 0.30, Buddhist scriptures and betel box = 4.81 ± 0.40, = 4.81 ± 0.41, lotus flower shaped pedestal = 4.80 ± 0.41, and morable pavilion with pointed roof = 4.79 ± 0.48)

Tourism Business Entrepreneur Innovation Capability on Creative Economy in the North Eastern of Thailand

Auscharaporn Chalermchit — 2020-12-15

The purposes of this research were: 1) to study tourism business entrepreneur innovation capability on creative economy in the North Eastern of Thailand and 2) to test tourism business entrepreneur innovation capability on creative economy in the North Eastern of Thailand. Collecting data from 350 tourism business entrepreneur in the North Eastern of Thailand and a set of questionnaires were the research tool. Statistics used for data analysis were frequency, mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The results revealed the following findings; 1) tourism business entrepreneur had opinions about tourism business entrepreneur innovation capability both in general and in each aspect at a high level, and tourism business entrepreneur had opinions about tourism capability both in general and in each aspect at a high level. 2) tourism business entrepreneur innovation capability consists of innovativeness, autonomy, risk-taking, and proactiveness had positive influence on tourism capability.