Journal for Developing the Social and Community

The developing teachers’ competency in demonstration-based learning management to enhance self-help dressing skills for students with intellectual disabilities at Kalasin Panyanukul School, Kalasin Province

2026-04-11T13:24:21+07:00

Background and Objectives: Developing teacher competency in demonstration-based learning is crucial for enhancing the self-help skills in dressing among students with intellectual disabilities, particularly within the context of special education schools. This research aimed to 1) develop the knowledge and understanding of teachers at Kalasin Panyanukul School regarding demonstration-based learning to promote self-help dressing skills for students with intellectual disabilities; 2) develop teachers' skills in implementing such learning management; and 3) study teacher satisfaction toward this competency development.

Methodology: This study utilized action research based on the concepts of Stephen Kemmis and Robin McTaggart. The co-researchers consisted of 12 dormitory teachers at Kalasin Panyanukul School, selected through purposive sampling. The research process followed planning, action, observation, and reflection stages across 2 cycles, employing workshop and supervision strategies. Research instruments included: 1) a knowledge and understanding test, 2) a learning plan suitability evaluation form, 3) a teacher's learning management skills evaluation form, and 4) qualitative data collection tools. Quantitative data were analyzed using percentage, means, and standard deviations, while qualitative data were analyzed using content analysis.

Results: 1) Teachers’ knowledge and understanding of demonstration-based learning to promote self-dressing skills improved significantly, with the average post-workshop score (89.58%) being higher than the pre-workshop score (44.17%). 2) Regarding instructional skills monitored through supervision in the first cycle, teachers achieved a high overall level (= 4.31, S.D. = 0.54), with 9 participants passing the criteria and 3 requiring further development. Following the second cycle, all 3 remaining participants demonstrated improved skills, reaching the "Highest" level and passing the assessment. And 3) Overall teacher satisfaction with the competency development process was at the highest level (= 4.82, S.D. = 0.10).

Conclusion: The teacher competency development process through demonstration-based learning, implemented via two action research cycles, proved to be highly appropriate and effective. By emphasizing consistent supervision, consultation, and close coaching, the process successfully enhanced teachers' knowledge and skills to the highest level, with all participants meeting the established criteria.

The Work Motivation and Commitment to The Organization of Support Personnel in Private University ABC

2025-12-30T18:21:31+07:00

Background and Aims: This research aims to: 1) study the work motivation of support staff at ABC Private University, 2) examine the level of organizational commitment among the support staff at ABC Private University, and 3) explore the influence of work motivation on organizational commitment among the support staff at ABC Private University.

Methodology: The sample for this research was selected using random sampling from the population to represent all support staff. The researcher employed Taro Yamane's formula (Yamane, 1973) to calculate the sample size, with a margin of error of 5% and a confidence level of 95%, resulting in a total sample size of 209 individuals. This study employs a quantitative research method, analyzing data collected from questionnaires. The data were analyzed for mean values and standard deviations, and hypotheses were tested using multiple regression analysis.

Results: The research findings are as follows: 1) The work motivation of support staff at ABC Private University, considering all six aspects, is generally high with an average score of 3.53. The order from highest to lowest is as follows: recognition (average score of 4.00), organizational processes (average score of 3.78), job security (average score of 3.74), career advancement (average score of 3.43), welfare benefits (average score of 3.37), and salary (average score of 2.88). 2) The organizational commitment of support staff at ABC Private University, considering all three aspects, is generally high with an average score of 4.00. The order from highest to lowest is as follows: social norms (average score of 4.36), emotional attachment (average score of 4.16), and continuous commitment (average score of 3.48). 3) The work motivations that significantly affect the organizational commitment of support staff at ABC Private University include salary, job security, and recognition, with statistical significance at the 0.05 level.

Conclusion: The study found that support staff at ABC Private University have high levels of work motivation and organizational commitment. In particular, recognition, job security, and organizational processes are key factors that significantly enhance work motivation. At the same time, organizational commitment in terms of social norms and emotional attachment is also at a high level, reflecting employees’ acceptance of organizational values and their sense of belonging. Furthermore, the analysis indicates that work motivation has a significant influence on organizational commitment, especially in terms of salary, job security, and recognition. Therefore, the organization should prioritize the development of policies and human resource management practices that promote these factors in order to enhance employee commitment, which will ultimately lead to improved work performance and long-term organizational sustainability.

Push and Pull Determinants of Consumer Switching Intention in E-commerce Platforms within Digital Platform Competition Context in Thailand

2026-04-23T16:24:46+07:00

Background and Aims: In the hyper-competitive digital economy, consumers increasingly exhibit multi-homing behaviors characterized by low switching costs. This research examines the push and pull factors influencing the switching intentions of Thai e-commerce consumers. By synthesizing the Push-Pull Theory with contemporary digital contexts, this study addresses a critical research gap regarding how algorithmic-driven dynamics and social networks serve as switching drivers in the modern marketplace.

Methodology: This quantitative study utilized an online questionnaire to collect data from 419 Thai consumers experienced in e-commerce platforms. The research instrument was validated for content validity and reliability. Data were analyzed using descriptive statistics, Pearson Correlation, and Multiple Regression Analysis.

Results: The findings indicate that both push and pull factors are positively and significantly correlated with switching intention, with pull factors exhibiting a markedly stronger relationship than push factors. Specifically, within the push dimension, System quality was identified as the sole primary driver of switching behavior. Conversely, Alternative attractiveness and Social Word-of-Mouth emerged as potent pull determinants. The integrated model explained a moderate proportion of the variance in switching intention (R² = 0.490), with Alternative attractiveness identified as the most significant predictor (Beta = 0.475). These results suggest that positive attractions from competing platforms outweigh the push-related deficiencies of incumbent platform.

Conclusion: The study underscores the critical importance of strategic pull factors within the social commerce landscape, particularly the use of social influence and alternative variety as primary instruments for market share acquisition. From a managerial perspective, the findings suggest that operators must prioritize experiential differentiation and technical system enhancement to mitigate push triggers. Furthermore, establishing network-driven mechanisms is essential to effectively attract and foster long-term user loyalty.