Journal of Research and Development Institute Rajabhat Maha Sarakham University

The Effects of Changing Societal Patterns Due to COVID-19 on the Thai Logistics Industry

2021-06-09T11:35:55+07:00

This research paper is commissioned to explore the factors of societal changes, of which the extent can be realised in consumer behaviour, in order to comprehend the trend and direction of changes in the logistics industry for couriers and food delivery companies to perceive the new roles of logistics. Data collection is obtained through secondary sources and analysed via descriptive analysis to realise the trends and directions for couriers and food delivery companies during the pandemic era and their future.

The findings display that during the pandemic era with government-induced lockdown measures, the Thai society is led into the phenomenon of the Lipstick effect – the urge for impulse purchases as the source of stress relief due to economic downturn. Thus, e-commerce is witnessed to have grown exponentially, posing benefits on couriers and postal service companies. It is expected that due to higher interactions with end customers, logistics would become more forefront rather than being a mere delivery platform which triggers the need to develop implications for high-quality customer service going forward. Additionally, customers expect to see improvements in item traceability and couriers’ efforts in reaching out to inform of the delivery.

Food delivery businesses have also enjoyed a tremendous growth with witnessed fast expansion due to the supporting tailwinds – high mobile and internet penetration, changing societal patterns and customer-perceived affordability, supporting logistical infrastructures, and offered convenience. Moving forward, the potential for expansion is highly anticipated, along with market leaders pursuing fast-paced expansion to conquer the market; let alone, recruiting new food stalls and restaurants onto the platform. Another remarkable move is the implications of strategic lock-in on company-specific platforms. It can be interpreted that in supporting of the growth, high-quality logistics is required in order to respond better to customer demand – the ability to deliver accurately and timely with packages in acceptable forms; let alone, some implications of customer service.

Relationship between Marketing Segments the satisfaction and Loyalty of Agricultural Tourists in chaiyaphum Province

2021-06-09T11:36:37+07:00

This research aims to test the relationship between marketing segments. The satisfaction and loyalty of agricultural tourists in Chaiyaphum province. A sample of 420 samples used in the research. The data collection tool is a query. The sample is an agricultural tourist who travels in Chaiyaphum province. Statistics used to analyze data include averages, standard deviations, and structural equation model analysis. Analysis data by descriptive statistics and content analysis. The research results were found as follows;

The results of the objective results showed that the results of the market analysis influence the satisfaction and loyalty of agricultural tourists. The model is consistent with empirical data and the results of the hypothesis test, accepting all assumptions. The marketing compounds has a direct influence on satisfaction with a weight of 0.92. Marketing compounds have a direct influence on loyalty with a weight of 0.63. Satisfaction has a direct influence on loyalty, with an influence weight of 0.39. Statistically significant at the level of 0.01.

Sacrificial Dance of Ku Bua Mat : Rituals and Beliefs of Bankok, Borabue District, Mahasarakham

2021-06-09T11:38:36+07:00

The Sacrificial Dance of Ku Bua Mat as a pattern for the Ban Kok Kok community to be used as a community show and it is also a continuation of local culture that shows the cultural identity of the community, it also promotes cultural tourism of the province as well. Therefore, this research has the objective (1) to study the rituals, beliefs of Ban Kok, Borabue District Maha Sarakham Province that affects Ku Bua Mat, (2) to create a show the Koo Bua Mat Sacrificial Dance. This research used qualitative research methods by collecting data from documents, collecting data from the field. By surveying, interviewing, observing, and discussing group discussions and analyzing data, the research results were found that

Koo Bua Mat is the archaeological site in small Khmer culture, Located at Ban Kok Kok, Tambon Buamas, Amphur Borabue, Maha Sarakham Province. The architecture is a single castle, with a base, north connecting the main castle to enshrine Vishnu's idol which such architectural styles are rarely seen in the Khmer city of Phra Nakhon, creation it is not known how the belief in the creation was established. For the most part, religious places built in Khmer culture Often built as a single castle alone for Lord Shiva, or built as three castles for Lord Shiva, Vishnu and Brahma respectively.
The show the Koo Bua Mat Sacrificial Dance : principles of invention in thinking for dancer in the community. Defining key ideas at both target and objective levels, processing data, setting boundaries, formatting as well as defining other elements that includeThe costumes, the music, the dances, all are processes that control the work of the creation according to the purpose and concept which Creativity must include thoughtfulness, agility, flexibility, initiative and tact.

New Normal of Human Resource Management in Business Sector in Post - Covid 19

2021-06-09T11:45:14+07:00

The objective of this article is to investigate the New Normal of Human Resource Management in Business Sector in Post - Covid - 19. The literature review was conducted during March 2020 to December 2020. Hundred of articles, interviews, and few other media were summarized and classified into four categories, covid-19, new normal, human resource management in business sector. The final process is to write the article.

Primary findings were the covid-19 was accepted as the century decease because it spread out over 200 countries, number of people infected with Covid - 19 over 80 million cases, that caused people death over 1,700,000 around the globe. Some human behaviors such as social distancing, face mash wearing, hand washing and cleaning became to be new normal in daily life of people. Working from home, learning online, and online business appear to be new normal in business community. Last but not lease e - human resource practices have been wisely used and It might became a new normal of HRM in business sector in post - covid - 19.

Key words, new normal, post - covid - 19, human resource management, business sector.

The Effects of the Physical Educational Activity Management by Using Korat Folk Games to Develop Nakhon Ratchasima Rajabhat University Students’ Creative Thinking

2021-06-09T10:22:23+07:00

The research aims to 1) develop physical educational activity management by using Korat folk games to develop Nakhon Ratchasima Rajabhat University students' creative thinking 2) study the results of the physical educational activity management by using Korat folk games and 3) compare the results of the physical educational activity management by using Korat folk games. The games were applied to a sample group of 60 physical education students which were divided into 30 students of experimental group and 30 students of control group. The sample group was chosen by purposive selection, and the samples voluntarily participated in the designed 16- week physical educational activity program (16 times of the experiment). The research instruments consisted of 1) the physical educational program and 2) creative thinking tests. The experiment was conducted and the data were then collected before, during and after the experiment including following-up. Results of the tests were statistically analyzed by using arithmetic mean, standard deviation, Analysis of Covariance (ANCOVA) and Turkey’s a. method.

The research findings were as follows:

The physical educational activity management by using Korat folk games to develop Nakhon Ratchasima Rajabhat University students' creative thinking was acceptable at 1.00 of IOC Index. The physical educational activity management by using Korat folk games affecting the students’ creative thinking on the side Originality, Fluency, Flexibility and Elaboration.
Mean scores of the experimental group were found significantly different at the .05 level among before, during, after and following-up periods of experiment. The creative thinking of the samples after the implementation of the physical educational activity management by using Korat folk games program was higher than before the experiment.
After applying the physical educational activity management by using Korat folk games program, the mean scores of the experimental group was significantly higher than the control group at the .05 level. The physical educational activity management by using Korat folk games program could consequently increase the students' creative thinking efficiently.

Purchasing Behavior on the Frozen food of the Students at Kasetsart University, Kamphaeng saen Campus

2021-06-09T10:22:24+07:00

Abstract

This study aimed to study 1) frozen food purchasing behavior of Kasetsart University, Kamphaeng Saen Campus students. 2) a relativity between individual factors and frozen food purchasing behavior 3) the level of importance of marketing mix factors affecting the frozen food purchasing behavior of Kasetsart University, Kamphaeng Saen Campus. The samples used in this study were Kasetsart University Kamphaeng Saen Campus students. The 400 undergraduate studies were obtained by determining the size of Taro Yamane, 1967. The instrument for collecting data was 400 questionnaires. Analyze the data as descriptive statistics, frequency distribution, percentage, mean and chi-square test.

The results of the study shown that frozen food purchasing behavior of Kasetsart University, Kamphaeng Saen Campus students, analyzed from 400 sets of questionnaire responses, most of them are female, age range during 20-21 years who studied in the third year of the Faculty of Liberal Arts and Science. The monthly income from 5,001 - 10,000 baht. Purchasing for breakfast 1 time per week. The reason to buy is it was convenient and near the dormitory. The place to buy is convenience stores such as 7-eleven, Mini big C and Tesco lotus. The cost per one purchase is less than 50 baht. The types of food are fried rice, rice with stir-fried minced pork basil, and stir-fried rice noodles with soy sauce from CP brand. The recognition of frozen food comes from noticing in the freezer at the convenience stores. Purchase it in a rush hour. And the person who influenced the purchase was themselves. The individual factor of gender was most related with frozen food purchasing behavior. For the level of importance of marketing mix, most of the respondents emphasized on the four marketing mix including product, price, place and promotion at a high level.

Guidelines for Supervision of Education Using Information Technology Media To develop learning Social studies, religion and culture subjects

2021-06-09T10:22:24+07:00

การศึกษาศึกษาครั้งนี้มีวัตถุประสงค์ เพื่อศึกษาแนวทางการนิเทศการศึกษาโดยใช้สื่อเทคโนโลยีสารสนเทศเพื่อพัฒนาการเรียนรู้ กลุ่มสาระการเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรม กลุ่มเป้าหมาย ได้แก่ ศึกษานิเทศก์สำนักงานศึกษาธิการจังหวัดร้อยเอ็ด จำนวน 11 คน เครื่องมือที่ใช้ศึกษา ได้แก่ แบบสอบถามปลายเปิด วิเคราะห์ข้อมูลโดยใช้วิธีการวิเคราะห์เนื้อหา (Content Analysis) แล้วนำเสนอเชิงพรรณนา

ผลการศึกษาแนวทางการนิเทศการศึกษาโดยใช้สื่อเทคโนโลยีสารสนเทศเพื่อพัฒนาการเรียนรู้ กลุ่มสาระการเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรม พบว่า ขั้นตอนที่ ๑ การวางแผนการนิเทศ โดยการศึกษาสภาพปัจจุบัน ปัญหาและความต้องการการนิเทศ การวางแผนการดำเนินการนิเทศ การสร้างและพัฒนาสื่อและเครื่องมือสาหรับนิเทศ และการกำหนด บทบาทและหน้าที่ผู้นิเทศและผู้รับการนิเทศ ขั้นตอนที่ ๒ การดำเนินการนิเทศ ดำเนินการโดยยึดแผนการนิเทศที่กำหนด ตามขั้นตอนสำคัญ คือ ๒.๑ พัฒนาความรู้ ความเข้าใจ และฝึกทักษะ ๒.๒ ส่งเสริมให้โรงเรียนพัฒนาการจัดการเรียนรู้ กลุ่มสาระการเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรมอย่าง มีประสิทธิภาพ ๒.๓ จัดประกวด Best Practice การพัฒนาการจัดการเรียนรู้ กลุ่มสาระการเรียนรู้ สังคมศึกษา ศาสนาและวัฒนธรรม โดยใช้ระบบออนไลน์ ขั้นตอนที่ ๓ การติดตามและประเมินผลการนิเทศ ๓.๑ สำรวจความคิดเห็นและเก็บข้อมูลการดำเนินงานพัฒนาการจัดการเรียนรู้ กลุ่มสาระการเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรมของกลุ่มเป้าหมาย ๓.๒ รวบรวมข้อมูลจากการประกวด Best Practice การพัฒนาการจัดการเรียนรู้ กลุ่มสาระการเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรมของกลุ่มเป้าหมาย ขั้นตอนที่ ๔ การสรุปและรายงานผลการดำเนินการนิเทศ ๔.๑ สรุปวิเคราะห์ความคิดเห็นและผลการดำเนินงานพัฒนาการจัดการเรียนรู้ กลุ่มสาระการเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรมของกลุ่มเป้าหมาย ๔.๒ สรุปวิเคราะห์ผลการประกวด Best Practice การพัฒนาการจัดการเรียนรู้ กลุ่มสาระ การเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรมของกลุ่มเป้าหมาย ๔.๓ รายงานผลการพัฒนาการจัดการเรียนรู้ กลุ่มสาระการเรียนรู้สังคมศึกษา ศาสนาและวัฒนธรรม โดยใช้สื่อนิเทศประเภทที่ ๓ แลกเปลี่ยนเรียนรู้ผ่านสื่อสังคมต่าง ๆ และกระดานถาม-ตอบ (Web Board) รวมทั้งเผยแพร่ต่อสาธารณะ เช่น Website, Social Network

Health Promotion in Obese Student

2021-06-09T14:29:04+07:00

Abstract

Obesity is one of the recent important health problems in the world. The trend of obesity problem in Thailand has been higher in the last many years, especially in adolescent. Adolescent has rapid physical and mental changing from childhood to adulthood. Bad health behaviors may lead to obesity and progression of obesity-related diseases in the future. The objective of this paper is to review the obesity in adolescent, causes, effects, health promotion principles, as well as the prevention and care of obese adolescent. The health promotion in adolescent requires cooperation and coordination among every part in the society, together with raising people’s awareness of obesity as a health problem that must be solved. This will promote quality of life and improve quality of adult manpower in the country.

Key words: Obesity, Health Problems, Adolescent

DEVELOPMENT OF DIGITAL COMPETENCY COMPONENTS AND INDICATORS OF HUMAN RESOURCES PRACTITIONERS IN LOCAL GOVERNMENT ORGANIZATIONS

2021-07-12T11:10:28+07:00

The purposes of this research were : 1) To identify digital competency components and indicators of human resources personnel in local government organizations 2) To develop digital competency components and indicators of human resources personnel in local government organizations. Research is mixed method using Delphi technique with 20 human resource management experts. Tools used were a structured-interview and the closed-ended questionnaire in the estimation scale model. The statistics used were the median, mean, mode, the absolute value of the difference between the mode and the median(MO-MD), the quartile and Interquartile. The research results were found that :

The digital competency components and indicators of human resources in local government organizations consisted of 1) Knowledge in digital 18 issues 2) Digital skills (Skill) 28 issues 3) Digital attributes (Attributes) 20 issues.
Development of digital competency components and indicators of human resources personnel in local government organizations, consisted of 1) Knowledge in digital 16 competencies 2) Digital skills (Skill) 20 competencies 3) Digital attributes (Attributes) 17 competencies. All competencies had a median (MD.) of not less than 3.50, the absolute value of the difference between the mode and median (MO - MD) was not more than 1, the quartile range (Q3 - Q1)/2 was not more than 1.5 for all competencies.
Keywords: Competency, Digital, Human Resources