Development of Tourism Promoting Application of Thai Saek Cultural Community, At Samat Sub District, Mueang District, Nakhon Phanom Province

Authors

  • Dissayapong Hoksuwan Rajabhat Maha sarakham University
  • Naruemol Kangked Rajabhat Maha sarakham University
  • Nattida Klangpracha Rajabhat Maha sarakham University
  • Paweena Phumdandin Rajabhat Maha sarakham University

Keywords:

Application, Tourism Application, Cultural Village, Thai Saek Tribe, Nakhon Phanom

Abstract

This research aimed to 1) publicize information on cultural tourism sites in the Thai Saek cultural village to be widely known by using the application, 2) to promote cultural tourism and support the learning resources in art and culture of the Thai Saek cultural village, Nakhon Phanom, 3) to study satisfaction of the sample group towards the application of cultural tourism promotion of Thai Saek Tribe. The sample group consisted of Thai Saek vaillagers in Moo 5 and 6, At Samat Sub District, community leaders, local philosophers and government agents involving in Nakhon Phanom tourism promotion. The data was collected using group discussion and interview form.

           The research results found that:

  1. The application promoting Thai Saek cultural village was designed to support Augmented Reality Technology in a form of Marker-based AR which was used with life size standee that has a marker for reading data. The application will display data in the form of videos, of 3D models and animations to provide the information of the Thai Saek cultural village, such as history costumes, traditions, ways of life, food, and important locations in the community, and more.

          2. The application that was developed plays an important role in helping promote cultural tourism and support the learning resources in art and culture of the Thai Saek cultural village which is resulting in community tourism promotion through various aspects, such as tourism promotion, publication of Thai Saek cultural information, economic promotion in the community, and in collaboration with other government organizations.

           3. The satisfaction of the sample group towards the application tourism promotion of Thai Saek cultural village was at a high level ( = 4.24, S.D. = 0.70). When considering in each aspect, it was found that the satisfaction of the sample group was at a high level in 3 aspects which were the aspect of interest ( = 4.44, S.D. = 0.55), the aspect of application tool ( = 4.16, S.D. = 0.71), and the aspect of content ( = 4.11, S.D. = 0.83), respectively.

References

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Published

2023-04-03

How to Cite

Hoksuwan, D., Kangked, N., Klangpracha, N., & Phumdandin, P. (2023). Development of Tourism Promoting Application of Thai Saek Cultural Community, At Samat Sub District, Mueang District, Nakhon Phanom Province. Journal of Research and Development Institute Rajabhat Maha Sarakham University, 10(1), 19–42. Retrieved from https://so03.tci-thaijo.org/index.php/rdirmu/article/view/258470

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Section

Research Articles