COVER

CONTENT

EDITORIAL

Human Capital with Change: A Paradigm Shift of Human Resource Management

209-222

A Tool for Evaluating Thai Web Accessibility for Disabled and Elderly People

223-244

Spa Goer Experience Design Through Atmospheric Cues

245-266

Exploring the Relationship of Service Quality, Customer Satisfaction and Customer Loyalty: In the Case Study of Fitness Centers in Cambodia

267-282

The Moderating Roles of Competitive Intensity and Market Dynamism on the Relationship between the Competitive Advantage and Hotel Performance on Samui Island

283-304

The Human Resource Management Preparation of The Enterprises in Surat Thani Province to Step into ASEAN Economic Community

305-328

Tourism Economics Growth and Income Distribution in Pha Ngan Island

329-348

The Perception of Rattanakos in Brand Image through Experience from the Rattanakosin Exhibition Hall of Thai Tourists

349-368

BUYING DECISION OF BIO-SUGARCANE FOOD CONTAINERS OF FOOD SHOP ENTREPRENEURS IN BANGKOK

369-388

Current Situation and Adaptation of Traditional Retailers in Ko Samui District Surat Thani Province

The current state of traditional retail stores in Samui, District, Suratthani

389-412

Recommendations for authors

413-426

Peer Reviews

427