Journal of Management Sciences Suratthani Rajabhat University https://so03.tci-thaijo.org/index.php/msj <p><strong>The articles of Management Sciences</strong></p> <p>There are 8 majors in Management Sciences consist of Business Management (Marketing, General Management, and Human Resource), Financial and Banking, Business Computer, Logistics Management, Communication Arts, Economics, and Tourism Management.</p> <p><strong>Period of Publishing</strong></p> <p>Journal of Management Science, Suratthani Rajabhat University is an annual published journal. 2 publications a year release on January – June and July – December.</p> <p><strong>Type of Articles</strong></p> <p>Academic Article, Research Article, Review Article, and Book Review, both Thai and English</p> <p><strong>The articles have been published in the Journal of Management Sciences must be approved by our editors and reviewer at least 3 members. The consideration from the editorial is final.</strong></p> <p> </p> en-US mscjournal.sru@gmail.com (Asst.Prof.Dr.Anuman Chanthawong) mscjournal.sru@gmail.com (Siritorn Kesornsit) Thu, 15 Dec 2022 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Full https://so03.tci-thaijo.org/index.php/msj/article/view/265174 <p>-</p> Journal of Management Science Suratthani Rajabhat University Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/265174 Thu, 15 Dec 2022 00:00:00 +0700 COVER https://so03.tci-thaijo.org/index.php/msj/article/view/265170 Journal of Management Science Suratthani Rajabhat University Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/265170 Thu, 15 Dec 2022 00:00:00 +0700 CONTENT https://so03.tci-thaijo.org/index.php/msj/article/view/265169 <p>-</p> Journal of Management Science Suratthani Rajabhat University Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/265169 Thu, 15 Dec 2022 00:00:00 +0700 EDITORIAL https://so03.tci-thaijo.org/index.php/msj/article/view/265171 <p>-</p> Journal of Management Science Suratthani Rajabhat University Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/265171 Thu, 15 Dec 2022 00:00:00 +0700 Marketing Strategies Comparison that Related to the Decisions to Purchase Milk Tea for Generation Y and Generation Z Consumer’s in Phuket https://so03.tci-thaijo.org/index.php/msj/article/view/254556 <p>This study aimed to: 1) study the demographic characteristics of Generation Z and Generation Y consumers' purchasing decisions; 2) study the purchasing decisions of milk tea beverages in Phuket; and 3) compare marketing mix related to the decisions to purchase milk tea for Generation Z and Generation Y consumer in Phuket. The sample size were 400 participants. The questionnaire was used as a tool for collecting data. The statistics for data analysis were t-test, one-way analysis of variance, and Pearson product-moment correlation coefficient. Research results are as follows: 1) Generation Z and Generation Y consumers with gender, age, and education level different decided to buy milk tea drinks differently in terms of the price of milk tea drinks per glass, and Generation Z and Generation Y consumers with different educational levels differed in terms of average weekly milk tea consumption. 2) Generation Z consumers' purchasing decisions were about 5 cups of milk tea per week. Therefore, the average price for a milk tea drink is 27 baht per cup. Additionally, Generation Y consumers consume about 4 cups of milk tea per week. Therefore, the average price of milk tea drinks is 30 baht per glass. 3) The marketing mix is ​​related to the purchasing decision of Generation Z consumers in terms of the price of milk tea equipment baht per glass, with low correlation and in the same direction. Furthermore, the entrepreneurs should have defined the target audiences, in order to develop the marketing mix of milk tea in Phuket by the appropriate purchasing decisions in each group.</p> วนิดา หอมหวล, Sarayute Thongmun Copyright (c) 2022 Journal of Management Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/254556 Thu, 15 Dec 2022 00:00:00 +0700 Guidelines for Developing Strategies for Community Enterprises in Chaiya District Surat Thani Province https://so03.tci-thaijo.org/index.php/msj/article/view/255544 <p>Developing community enterprises to conduct sustainable business, generate income, and create a basic economic system in the community affects the country's economic development. This research examined the development strategies of community enterprises to promote economic growth of the foundation through structured interviews with leaders of 18 community enterprise groups registered in Chaiya District.</p> <p>The results found that Community enterprises in the Chaiya district gathered to create income, build bargaining power with buyers and unite to conserve resources and culture in the community. The success of community enterprises that stems from Marketing factors were: 1) product factors, developing products to be different, having a unique identity, and reflecting local wisdom; 2) Product factors and the price factor. The use of raw materials in the community makes it possible to set the selling price lower than other manufacturers; 3) The product and distribution channel factors: bring product success factors with online media, Facebook, Line, websites of government agencies, and community enterprises. The success of the market factors that occur are limited in the province. Guidelines for developing community enterprises focused on increasing distribution channels by educating, understanding, applying technology to develop distribution channels for the majority of members who are the elderly and guidelines for community enterprise development. Awareness of group management modern entrepreneurship focused on market research and development before starting to plan the production of products and helping to access financial institutions or government agencies that have budgets to support operations.</p> premkamon piyatat Copyright (c) 2022 Journal of Management Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/255544 Thu, 15 Dec 2022 00:00:00 +0700 The Analysis of Supply Chain of Processed Mangosteen Products by SCOR Model: A Case Study of Ban Khlong Nam Khem Community Enterprise’s Mangosteen Cheese Cracker https://so03.tci-thaijo.org/index.php/msj/article/view/258841 <p>The goal of Ban Khlong Nam Khem Community Enterprise is to build a growing and sustainable business. This study aimed to investigate the business environment, the supply chain management structure, and the analysis of supply chains by using the Supply Chain Operations Reference (SCOR Model). Data collection was through in-depth interviews with samples, seven informants, that included a chairperson and six members of the Ban Khlong Nam Khem Community Enterprise. They were invited to the in-depth interview sessions. The data were analyzed using SWOT Analysis, Supply Chain Management, and SCOR Model, respectively. The findings revealed that community enterprises have the strengths of accessing quality raw materials and community enterprise opportunities from both the public and private sectors. However, it still has management weaknesses and obstacles caused by changes in technology and economic conditions. For the supply chain structure, it finds that the community enterprise connects to the upstream and downstream business units, namely mangosteen gardener and consignment shops or end user. The community enterprise is positioned in the midstream. In an in-depth analysis with SCOR Model, the community enterprise should develop in terms of planning to cover their supply chain activities, especially operations and marketing. The limitations of this research are that small community enterprises lack access to cutting-edge knowledge and funding.The researcher proposes the government to play a role in the matching between small and large community enterprises for mutual benefit exchange. In this research, it can indicate the starting point of development that community enterprise should focus on. It reflects the overall picture of problems that arise in the community enterprise, which helps to have a clearer approach to community enterprise upgrading.</p> Pannakorn Tonglim Copyright (c) 2022 Journal of Management Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/258841 Thu, 15 Dec 2022 00:00:00 +0700 Moringa Leaf Powder Production Planning using Mixed-Integer Linear Programming https://so03.tci-thaijo.org/index.php/msj/article/view/256431 <p>Hydrated and granulated Moringa oleifera leaf are commercial productions in Thai global markets. In this work, we proposed mixed-integer linear programming for managing the production of Moringa oleifera leaf powder. The models can generate the production plane to minimize production costs and serve all demands from customers. The models were solved by branch and bound algorithm coded in R language with twelve weeks of simulation. The researcher simulated two cases of the situation focusing on inventory cost management. The first case is a low inventory cost that represents Moringa oleifera leaf powder production in Rajamangala University of Technology Suvarnabhumi, Ayutthaya campus. The second is a high inventory cost that mimics middle or large business management. The results showed that planning using the models reduced the overall production cost by 7.06% compared to unplanned production for the low investor cost and 14.30% for the high investor cost. However, the conditions of the model must be satisfied before making a decision. Large-sized and middle-sized businesses should employ the model for managing production processes because their processing and costs are more complicated than the small-sized business.</p> Nassamon Bootwisas, Pasin Marupanthorn, Kulisara Marupanthorn, Uparittha Intarasat, Wisit Ketpanyapong Copyright (c) 2022 Journal of Management Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/256431 Thu, 15 Dec 2022 00:00:00 +0700 Efficiency Comparison of Gold Price Forecasting Models with Data Mining Techniques https://so03.tci-thaijo.org/index.php/msj/article/view/254062 <p>Gold is a valuable asset. When crises happen, the price of gold will rise, but in a normal situation, the prices of gold may decrease or remain stable. For this reason, gold prices can go up and down depending on the situation. This research aimed to study and compare the efficiency of gold price forecasting models using data mining techniques. It used gold price data from 2 January 1990 to 31 December 2020 for a 30-year learning period of 7,885 items and data from 2 January 2021 to 30 June 2021 of 131 items as data for various model tests. The review of related research found that the most popular forecasting models were the Box-Jenkins model, Holt-Winters model, and Artificial Neural Network (ANN). The researcher selected Linear Regression Analysis and Support Vector Machine (SVM) to differentiate from previous research. To measure the efficiency of the model, it used Root Mean Square Error (RMSE) and Mean Absolute Error (MAE). The results of the study found that using data for learning, Box-Jenkins model, where the optimal parameters are window size = 120, p = 0, d=1, q = 1 (ARIMA(0,1,1)) generates minimal RMSE. It can be used to forecast the gold price appropriately. The results showed that Box-Jenkins can be used to forecast gold prices most appropriately. The gold trade association determines and announces the gold price of Thailand. Box-Jenkins model can be used to forecast gold prices to plan decision-making up-down gold price futures and Gold traders can use the forecasted gold price to plan gold purchases to manage their warehouses to achieve reasonable costs.</p> พิเชษฐ์ ศิริรัตนไพศาลกุล Copyright (c) 2022 Journal of Management Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/254062 Thu, 15 Dec 2022 00:00:00 +0700 The development of cultural attractions by participation of local communities: A Case Study of THAT ING HUNG Village, Kaisone Phomvihane City, Savannakhet Province, Lao People Democratic Republic https://so03.tci-thaijo.org/index.php/msj/article/view/255596 <p>The development of a tourist attraction to change for the better, prosper, and achieve its goals requires excellent management, clear workflow, and the participation of people in the local community. The objectives of this study were to: 1) explore the context of Tourism areas at the THAT ING HUNG Village and 2) investigate the level of community participation in the development of tourism areas at THAT ING HUNG Village. Data were collected from a population of 50 people in 3 groups using a questionnaire. Data was analyzed by a statistical program for social science research. The results of the research revealed that: 1) the overview of the context of THAT ING HUNG Village area was at a high level. When considering each side, it was found that the cultural tourism attraction was at the highest level, ranked number 1. The participation of the local community was at moderate level, ranked last; 2) An overview of community participation in the development of THAT ING HUNG Village area was at a moderate level. When considering each aspect, it was found that the participation in the operation was at a high level, ranked number 1. The participation in decision-making was at a moderate level, ranked last. It has been suggested that people in the local community should be given opportunities to actively participate in every step of the way. For example, participating in operations, participating in the benefits, participating in monitoring and evaluation, and participating in decision-making. The results of the research are important and useful information. It can be applied to develop the tourist area of ​​ THAT ING HUNG Village to be stable, wealthy, and sustainable.</p> Saly Souvannavongsa, Yutthakarn Waiapha, Keerati Trakansiriwanich, Monsicha Inthajak Copyright (c) 2022 Journal of Management Sciences Suratthani Rajabhat University https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/255596 Thu, 15 Dec 2022 00:00:00 +0700 Recommendations for authors https://so03.tci-thaijo.org/index.php/msj/article/view/265172 <p>-</p> Journal of Management Science Suratthani Rajabhat University Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/265172 Thu, 15 Dec 2022 00:00:00 +0700 Peer Reviews https://so03.tci-thaijo.org/index.php/msj/article/view/265173 <p>-</p> Journal of Management Science Suratthani Rajabhat University Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/msj/article/view/265173 Thu, 15 Dec 2022 00:00:00 +0700