Full Issue

Cover

Editorial Department

Contents

Integrated Marketing Communication In The Digital Era

373-388

Marketing Mix Factors in Purchasing Decisions and the Accuracy of Predicting Nan OTOP Products Purchasing Behavior by Artificial Intelligence Technology

389-420

Factor Analysis of Quality Factor of Logistics Services of Private Logistics Provider in Bangkok Influencing Re-Purchase Decisions Through Online Channels

421-442

Factors Affecting Service Quality and Its Impact on Customer Loyalty of Kasikorn bank, Mae Sai 2 Branch, Mae Sai District, Chiang Rai Province

443-468

Factors Influencing Consumer Purchase Intention of Air Purifier in Thailand

469-490

Factors Affecting on Pork Purchasing from shop with “LIVESTOCK OK” Certificate in Bangkok

491-510

Perceived Supervisor Support: An Essential Mechanism in the Relationship between Human Resource Development, Work Engagement, and the Job Performance of Employees in the Organization

511-534

The Influence of Job Stress in Workplace on the Relationship between Organizational Resilience and Job Performance of Employee

535-552

Developing Local Woven Fabric Products to Increase Economic Value: The Mudmee Weaving Group in Prathay District, Nakhon Ratchasima Province

553-582

Developing of Creative Tourism Activity Based on Cultural in Ban Pak Kalang, Song Khon Subdistrict, Pho Sai District, Ubonratchathani Province

583-614

A Study of Motivation and Participation Behavior in Developing Community Based Tourism Potential of Ban Khian, Thalang District, Phuket Province

615-638

The Volatility Analysis of Oil Palm Prices in Thailand

639-656

Economic Feasibility of Investing a Turmeric Product Processing Plant in Surat Thani Province

657-694

Recommendation for author

695-716

Peer Review

717