ส่วนต้นฉบับ

คำแนะนำในการเตรียมต้นฉบับ

รวมเล่ม

รวมเล่ม (FLASH)

Published: 2024-12-31

Full Issue

Fullpaper

Research Articles

Policy network and Thai-Laos border trade

Worrawoot Jumlongnark

1-13

บทความที่ 1

Developing financial skills and digital financial literacy to drive investment in the Stock Exchange of Thailand

Supaporn Phengpis, Natdanai Aleenajitpong

14-25

บทความที่ 2

The quality of service influences Rajabhat Kanchanaburi University students' decision to utilize food delivery applications

Kanmanee Ungprasopsook, Thansuda Chuthong, Runchida Daoruang

26-39

บทความที่ 3

Cause and Effect Relationship to Antecedent of Police Administration of Metropolitan Police Patrol

Pitsarn Phanwattana

40-54

บทความที่ 4

Exploring AI Applications in Esports Management: Opportunities for Thailand

Assanee Piancharoenwong, Sompon Sukcharoenpong

55-65

บทความที่ 5

The Development of Cultural, Traditional, and Historical Tourism Destinations, as Well as Natural Tourist Attractions Case study: Sung Noen District, Nakhon Ratchasima Province

Paphatsorn Woraphatthirakul

66-79

บทความที่ 6

Strategic Human Capital Management for Efficiency of Organization in the Esports Industry

Ekarat Chaichotchaung, Jakkanit Kananurak, Sarayuth Mahawaleerat, Choakchai Eaimrittikrai, Wassana Bootpo

80-94

บทความที่ 7

Customer Journey Model of herbal inhaler of Generation Y

Warinthip Kumlangphaet, Bamroung Tangsanga, Panatpong Aiemsa-ard

95-108

บทความที่ 8

Factors affecting the buying decision of agricultural products

Priyakorn Banchuen, Jetchan Atthaisong

109-121

บทความที่ 9

Service Quality and Brand Image Impacting Consumer Behavior and the Decision-Making Process in Buying Gold in the Bangkok Metropolitan Region

Surasaek Phonghanyudh, Varintorn Kungvantip

122-137

บทความที่ 10

Personnel management in the digital era 5.0 to increase work capability in the organization

Thanakrit Thonthong, Tosaporn Mahanud

138-149

บทความที่ 11

Culture and Organizational Effectiveness That Organizational Citizenship Behavior of Public Universities Staff in Bangkok

Varinthorn Tarasansombut, Chawewan Puranitee

150-169

บทความที่ 12

Expectations of the People of Phuket Province Regarding Economic Stimulus PoliciesGovernment Digital Wallet Project

Jaruwat Tingga

170-182

บทความที่ 13

Motivation that affects the performance of production staff A bakery company in Samutsakhon province

Natthawut Silarak, Saowapha Muangkaen

183-194

บทความที่ 14

The Social Construction of Meaning, Sources of Meaning, and Destination Brand Awareness in Thai Budget Tourism: Research for Developing a Constructivist Grounded Theory

Ratchamongkhon Thonglor, Phitak Siriwong, Rachanon Taweephol

195-212

บทความที่ 15

Work Motivation Affecting Job Embeddedness of Accountants in Small and Medium Enterprises in Bangkok Area

Wisuta Yana, Teerapong Pinjisakikool

213-225

บทความที่ 16

The Second-Order Confirmatory Analysis of Modern Marketing Mix for Small and Medium-Sized Enterprises

Supamas Sanitprachakorn

226-240

บทความที่ 17

Success Management of Driving Schools under the Supervision of the Department of Land Transport of the Upper Northeastern Provinces

Mutjarin Thatsadonkunlaphat, Satit Niyomyah

241-252

บทความที่ 18

Study of cultural tourism potential of temples in Nong Tak Ya Subdistrict, Tha Muang District, Kanchanaburi Province

Banchobporn Indee, Sakesit Paksee, Sornpech Yingmee, Chanoknan Narakaew, Saichai Rattanasatchatam

253-265

บทความที่ 19

Improving the Efficiency and Effectiveness of the Media Literacy instructional media: Case study Faculty of Management Science Nakhon Pathom Rajabhat

Marisa Sujittavanich, Wallapa Wichayawong

266-277

บทความที่ 20

Guidelines cooperative education practices for successfully in cooperative education practice of 4th year students in the Digital Communication program, Faculty of Information and Communication Maejo University

Watanapong Maifaey, Somkiat Chaipiboon

278-290

บทความที่ 21