Customer Journey Model of herbal inhaler of Generation Y

Abstract

     This research aims to study and create a model of the consumer journey in purchasing herbal inhalers for Generation Y consumers. It is a quantitative research by using a questionnaire. Statistics used in the research include Spearman Correlation. 
     The research results found that the main path in the consumer journey model for purchasing herbal inhalers for Generation Y consumers has five steps: Awareness step; Consideration step, Purchase step , Retention step and Advocacy step.The step that Generation Y consumers focus about most is the step of Retention. Awareness step , Purchase step and Advocacy step  that Generation Y consumers focus about  importance on The step that Generation Y consumers give moderate importance to is the consideration step.
 
Article history: Received 24 August 2024        
                            Revised 15 October 2024
                            Accepted 18 October 2024    
                            SIMILARITY INDEX = 6.58 %